PUBLISHER'S BINDING Scanned from the collections of The Library of Congress Packard Campus for Audio Visual Conservation www. loc.gov/avconservation Motion Picture and Television Reading Room www.loc.gov/rr/mopic Recorded Sound Reference Center www. loc.gov/rr/record I APR -1 1252 APR 7 1962 r BROADCASTING TELECASTING re Structure lied by NB< Page 23 jdio Is Recognize i N. J. Court Cos A4. Page 23 potlight Ti o Other Medii Page 24 dio Impact Pro> In Louisville Page 25 THE FIVE POINT SYSTEM OF PROGRAMMING EVALUATION IN IOWA, WHO IS THE PREFERRED PUBLIC SERVICE STATION Ever since the birth of radio, the industry's wisest leaders have recognized radio's poten- tialities and responsibilities in the public welfare. They have understood that sound Public Service, far from being a mere restraint or "tax" on the industry, is its best justification for existence, its best "life for building and holding the insurance esteem and confidence of the nation. Station WHO has always put Public Service at the top of its programming activities. Not second or third or tenth. First. WHO is the spark plug for dozens of public-service projects which regularly enlist the hearts, minds, pocketbooks and work of millions of citizens in Iowa Plus. For instance: Our European Relief Project, carried almost daily on our station for several years, has sent many tons of food and clothing (over 54,000 parcels, by very conservative estimate) to needy Europeans. One typical listener recently reported shipments of over 500 lbs. — forwarded us such grateful European responses as: "With all our heart we thank you again and again for your true friendship and we pray the Great God might always beware you from all what is terrible" — etc., etc. WIKI© +for Iowa PLUS + Des Moines . . . 50,000 Waits Col. B. J. Palmer, President P. A. Loyet. Resident Manager FREE & PETERS, INC. National Representatives Anofher for instance: Our Annual Corn Belt Plow- ing Match and Soil Conservation Day has drawn up to 100,000 farmers per year, to witness newest agricultural developments. Of one such recent Day, the Chief of the U. S. Soil Conservation Service said "this is perhaps the most important thing that has taken place on American farm lands for 350 years" . . . More for instances: Every day of the week, WHO carries at least one hour of Public Service pro- grams, including "The Billboard" (a highly popu- lar and effective program exclusively devoted to special appeals) — "Veterans' Forum" (in which veterans' problems are discussed and solved) — "Flight Lines" (in which the Director of the Iowa Aeronautics Commission speaks) — "Iowa Round- table" (forums and panels conducted by civic leaders) — "Governor Beardsley Hour" (our State's First Executive) — "Country Home" (a program for farm women) — "Highways to Safety", "National Guard Show", "News and Views About Religion", and hosts of others, including many church services. All of these are sponsored , . . by WHO only! This is Point Four in the Five Point System of Programming Evaluation, which helps explain WHO's outstanding position as a public f acility and as an advertising medium, in Iowa Plus. We suggest your consideration of this and the other four points as vital factors in time-buving. ...the nation's most powerful television station PRESENTS fVEN/JVG Mohd 5'00 _ 6.00 FRIDA] 1 7>- .. EARLY EVENING THEATRE . . . sure-fire feature films for spot advertisers . . . Louisville's only across-the-board movies . . . high sets in use because most Louisville factories and plants change their shifts between 3:00 and 4:00 p.m. (according to the Department of Economic Security) and schools let out early . . . top family audiences in class B time. See your Petry man. Basic CBS interconnected Affiliate serving a market of 100,000 television homes. WHASTV VICTOR A. SHOLIS, Director NEIL D. CLINE, Safes Director REPRESENTED NATIONALLY BY EDWARD PETRY AND CO. • ASSOCIATED WITH THE COURIER-JOURNAL & LOUISVILLE TIMES Tl\ 6- •Sss- you can do a lot better on the inside ♦ ♦ ♦ When you use WTRY in the Albany-Troy- Schenectady market you're warmly wel- comed by the whole family— the WTRY family, largest audience in the market morn- ing, afternoon, and evening. You're not on the outside looking in. Station B, failing to deliver the WTRY size audience in the market, boasts outside coverage at twice WTRY rates. But you know you can do a lot better on the in- side with WTRY. WTRY The CBS Radio Network 5000 Watts at 980 KC REPRESENTED BY HEADLEY-REED Published every Monday, 53rd and 54th issues (Yearbook Numbers) published in January and February by Broadcasting Publications Inc., 870 'National Press Building, Washington 4, D. C. Entered as second class matter March 14. 1933. at Post Office at Washington, D. C, under act ot Marcn 6, BROADCASTING TELECASTING Closed Circuit IS PRESIDENT TRUMAN's "security" order to federal agencies (see page 29) intended as preliminary to restoration of full-fledged Office of Censorship? It's known in recent months key officials who served in World War II censorship have been advised that recall to service is possible. President's directive last week may be part of Administration strategy to create a clamor for reactivation of censorship office as better solution to security question than agency-by-agency security review. ABC, sweating out FCC action on its projected $25 million-plus merger with United Para- mount, is confronted with prospects of new financing unless approval is forthcoming reasonably soon. With its leases in New York, Chicago, San Francisco and Los Angeles ex- piring in April 1952 (NBC is its landlord) it will require an estimated $5 million to $7.5 million for housing alone by that time. NEW NATIONAL radio-advertiser merchan- dising premium plan will be announced this week by Radio Dollars Inc., sparked by Ben Strouse, WWDC Washington, and Howard Rudolph, WITH Baltimore. Franchises will be offered as one-station exclusive in each community. Idea envisages radio advertisers giving out "radio dollars" with purchase of each of their products, redeemable in na- tionally-advertised premiums. BECAUSE NBC is. 100% owned by RCA, actual figures on network's revenues hereto- fore have never been made public but were integrated in overall RCA accounts. Current brochure titled, "RCA, What It Is— What It Does," breaks down these figures. In 1950 NBC did $92,373,000, or 15.8% of gross RCA revenue. In 1949 it amounted to $72,867,000, or 18.3% of RCA's gross that year. DESPITE GLOOMY reports on confirmation of FCC Comr. Frieda B. Hennock for New York Federal judgeship after opposition got in licks last week (see story page 31) there's still plenty of wise money around betting Miss Hennock will don judicial toga. At worst, it's thought, Senate might not act prior to mid-October adjournment, which then would leave way open for recess appointment .by President" Truman and confirmation at next session-. AMERICAN TOBACCO Co. reportedly mak- ing plans for using Jack Benny on CBS-TV six or more times during coming year, replac- ing telecasts of This Is Show Business (Sun., 7:30-8 p.m.) at five-week intervals beginning Nov. 4. Company sponsors Benny program regularly on CBS radio, Sun., 7-7 :30 p.m. BBDO, N. Y. is agency. WHEN CBS Television formally begins opera- tion of its TV station in Los Angeles from new transmitter site on Mt. Wilson on Oct. 28 call letters will be switched from KTSL (for Thomas S. Lee) to KNXT, tying in with its (Continued on page 11U) Upcoming Oct. 2: Hearing resumes on New York District Court Judgeship Nomination of FCC Comr. Frieda Hennock, Executive Session of Senate Judiciary Committee, Senate Office Bldg., Washington. Oct. 2-3: NARTB Television Program Standards Committee meeting, NARTB Hdqrs., Washing- ton. Oct.4-5: Kentucky Broadcasters Assn., Hotel Beecher, Somerset, Ky. Oct. 4-6: District 14 NARTB Meeting, Hotel Utah, Salt Lake City, Utah. Oct. 8-9: District 17 NARTB Meeting, Davenport Hotel, Spokane, Wash. (More Upcomings on page 30) Bulletins JOSEPH E. BAUDINO, general manager of Westinghouse Radio Stations Inc., elected vice president and director. He succeeded Walter E. Benoit as general manager July 1 when latter was named general manager of parent Westinghouse Electric Corp. Air-Arm Divi- sion, Baltimore. Mr. Benoit resigned WRS vice presidency but was re-elected director. Mark W. Cresap Jr., vice president of parent firm and assistant to president, erected WRS director. E. C. Dehne, assistant secretary- treasurer of parent company, elected WRS assistant treasurer. WALTER WINCHELL has signed lifetime contract with ABC, network disclosed Friday. It is understood he will continue to broadcast for present sponsor, Warner-Hudnut Co. He will serve as consultant to ABC in addition to duties as newscaster. ASCAP WOULD PREJUDICE BMI VIDEO LICENSEES ASCAP has served notice it intends to ask U. S. District Court, Southern District of New York, to modify interim television fee to: 1, consider station income from spot adjacencies in per program rates, and 2, refuse per program li- censes to stations that are BMI licensees. Society currently engaged in court battle with All-Industry Television Per Program Committee. ASCAP indicated its intent to examine some TV station owners. MAINE GROUP PROTESTS TREASURY BOND TACTICS MAINE Broadcasters Assn. sent strong pro- test to. U. S. Treasury Secretary John W. Snyder and Portland office because of letter from Savings Bond Division asking stations "to join with other groups in sponsoring news- paper advertisements . . . The local newspapers have ads and mats and will be pleased to show them to you." Murray Carpenter, WABI Bangor, on be- half of association, called Treasury request "outrageously discriminatory." He reminded that radio has donated huge amounts of time and talent to bond sales and asked that Treasury issue similar letter asking retailers to purchase radio advertising. Business Briefly HOOD RADIO-TV • Hood Rubber Co., Watertown, Mass., buying spot announcements in 41 radio markets starting Oct. 15 for 10 weeks for its farm division ; also buying spot- , P TV in seven major markets for women's division. Agency, McCann-Erickson, New York. ARMY SPOT TEST 0 Headquarters, New York Military District, Organized Reserve Corps, U. S. Army, to Getshal & Richard, New York, for test radio spot campaign in 14 New York state markets (excluding New York City), scheduled to begin this week. Length of test depends on results. If successful, ex- pansion is contemplated. TIDE PLACING • Procter & Gamble Co. Cincinnati (Tide), placing additional spot radio campaign starting Oct. 8 for 52 weeks. Agency, Benton & Bowles, New York. CLORETS PLAN # American Chicle Co., New York (Clorets), understood to be adding several radio markets starting Oct. 1-Nov. 30. Agency, Dancer-Fitzgerald-Sample, New York. RELIGIOUS SERIES • Baltimore Taber- nacle adding 15 to 20 radio markets for its one-" * hour Tabernacle Show, 52 weeks. Agency, ' Walter F. Bennett, Philadelphia. FELLOWS COMPLETES COMMITTEE ASSIGNMENTS SECOND NARTB standing committee— AM— named Friday by President Harold E. Fellows, along with board committees covering by-laws, convention and membership. New committees follow : AM Committee— Glenn Shaw, KLX Oakland, chairman; William C. Grove, KFBC Cheyenne, Wyo.; Edgar Kobak, WTWA Thomson, Ga.; Harry W. Linder, KLWM Willmar, Minn.; John Esau, KTUL Tulsa; John Patt, WJR Detroit; Lee Little, KTVC Tucson; G. Richard Shafto, WIS Columbia, S. C; F. C. Sowell, WLAC Nashville. Alternates: R, A. Borel, WBNS Columbus; Richard H. Mason, WPTF Raleigh; John Elmer, WCBM Baltimore; Simon R. Goldman, WJTN Jamestown, N. C. Board By-Laws— A. D. Willard Jr., WGAC Au- gusta, Ga., chairman; Leonard Kapner, WCAE Pitts- burgh; W. D. Rogers Jr., KEYL (TV) San Antonio. Board Convention — James D. Shouse, WLW Cin- cinnati, chairman; Harold Wheelahan, WSMB New Orleans; Merrill Lindsay, WSOY Decatur, 111,; George B. Storer, Fort Industry stations. Board Membership — Radio, active and associate: ! Craig Lawrence, WCOP Boston, chairman; Thad" ; Holt, WAPI Birmingham; Richard M. Fairbanks, I WIBC Indianapolis; Kenyon Brown, KWFT Wichita Falls, Tex.; H. Quenton Cox, KGW Portland, Ore.; Calvin J. Smith, KFAC Los Angeles; Jack Todd, KAKE Wichita. Television, associate: Clair R. Mc- i Collough, WGAL-TV Lancaster, Pa.; Paul Raibourn, | KTLA (TV) Los Angeles; Eugene S. Thomas, WOR- | TV New York. (Television active membership com- mittee comprises entire TV board.) Y & R EXECUTIVE CHANGES CHANGES in key personnel announced by Sigmund S. Larmon, president, Young & Rubicam, New York Walter K. Nield, vice president in charge of art, named senior ac- count supervisor on General Foods Corp. Frederick S. Sergenian, vice president and manager of art department, succeeds Mr. Nield. Replacing Mr. Sergenian is Walter P. Glenn, art supervisor. Page 4 • October 1, 1951 BROADCASTING • Telecasting Iff I m SPECIAL EVENT May 19, 1951 was General Michaelis Day in Lancaster, Pennsyl- vania. The General, home from combat in Korea, is one of the county's most famous sons. In Korea he commanded the 27th "Wolfhound" Regiment of the 25th Division. As its leader, he lead one of the fiercest bayonet charges in America*s military history. He was called home for re-assignment in Europe under General Eisenhower's command. General John H. Michaelis was accorded as fine a welcome as was ever seen in Lancaster. However, out of his hectically busy day he took time to appear before the cameras of WGAL-TV. Many thousands of people in the area saw and heard this distinguished American right in their own homes. Operation: SPECIAL EVENT is a regular occurrence at WGAL-TV. It is just one out of many such events and programs telecast in the public interest. WGAL-TV LANCASTER, PENNSYLVANIA A Steinman Station • Clair R. McCollough, President [NBC V.AF F I I I A T 6 Represented by ROBERT MEEKER ASSOCIATES Chicago • San Francisco . New York . Los Angeles ADCASTING • Telecasting October 1, 1951 • Page 5 DOLLAR FOR DOLLAR THE XL STATIONS DELIVER THE BIGGER MARKET Markets DEAD OR ALIVE . . . YOUR REWARD IS HERE! Since time began there have been Them WHAT HEARD' and "Them WHAT SAW ... The BAD MAN in the woodpile is the misinformed impression as to the comparative sizes of these two groups. RECENT SUR- VEYS HAVE PROVED Them WHAT HEARD' is the larger group. In a recent, thorough investigation, Advertising Research Bureau (ARBI) interviewed scores of persons who shopped in ADVERTISED stores, LEARNED that 54.5% got their information exclusively from the XL Stations. 54.5% radio 12.3% "« 33*2% newspaper LET US PROVE IT! Clip this coupSn and receive frte "Proof of Puttfnq" — ■ feS^";- ....... ••••• KXL KXLY KXLF KXLL KXLJ KXLK KXLQ Eastern Sales Manager - Wythe Walker - New York Western Sales Manager - Tracy Moore - Los Angeles SERVING THE PACIFIC NORTHWEST THE NEWSWEEKLY OF RADIO AND TELEVISION Published Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone ME 1022 IN THIS BROADCASTING NBC Re-evaluation; Study to SPAC 23 Court Holds Bill of Rights Covers Radio 23 ANA Spotlight Leaves Radio-TV for Magazines .... 24 West Answers Radio Protests 24 Radio Impact Proved by Kemper 25 August Network Gross Is Down 6% 26 O'Mahoney Protests Defense Ads 27 Sarnoff Looks Ahead 27 Truman Orders News 'Security' Curbs 29 Hennock Hearing Resumes Tomorrow 31 District 10 Hits Inroads Made by Tax-Free Groups 72 NBC Plans Fall Mystery Series 76 TELECASTING Starts on Page 79 DEPARTMENTS Agency Beat 10 Aircasters 68 Allied Arts 70 Editorial 60 FCC Actions 106 FCC Roundup 112 Feature of Week 18 Film Report 100 Front Office 65 New Business 16 On All Accounts 10 On Dotted Line 66 Open Mike 12 Our Respects to 60 Programs, Promotions, Premiums 75 Strictly Business . . . 18 Upcoming 30 WASHINGTON HEADQUARTERS SOL TAISHOFF, Editor and Publisher EDITORIAL: ART KING, Managing Editor; EDWIN H. JAMES, Senior Editor; J. Frank Beatty, Earl B. Abrams, Associate Editors; Fred Fitzgerald, Assistant Managing Editor; Dave Berlyn, Assignment Editor; Lawrence Christopher, Technical Editor. STAFF: John H. Kearney, Wilson D. McCarthy, John Osbon, Allen Riley, Keith Trantow. EDITORIAL ASSIST- ANTS: Kathryn Ann Fisher, Pat Kowalczyk, Jean D. Statz; Gladys L. Hall, Secretary to the Publisher. BUSINESS: MAURY LONG, Business Manager; Win- field R. Levi, Assistant Advertising Manager; George L. Dant, Adv. Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Doris Orme, Jeanine Eckstein; B. T. Taishoff, Treas- urer; Irving C. Miller, Auditor and Office Manager; Eunice Weston, Assistant Auditor. CIRCULATION AND READERS' SERVICE: JOHN P. COSGROVE, Manager; Doris J. Buschling, Ruth W. Davis, Jonah Gitlitz, Grace Schorm. NEW YORK BUREAU Madison Ave., Zone 22, Plaza 5-8355; EDITORIAL: Rufus Crater, New York Editor; Florence Small, Agency Editor; Gret- chen Groff, William Ruchti, Liz Thackston. Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. PAUL, Advertising Director; Eleanor R. Manning, Assistant to Advertising Di- rector; Kenneth Cowan, Advertising Representative . yAMfSwnii ■niiraMiJiV < 360 N. Michigan Ave., Zone 1, CEntral 6-4115; William H. Shaw, Midwest Advertis- ing Representative; Jane Pinkerton, News Editor. man, West Coast Manager; Ann August. TORONTO: 417 Harbour Commission, EMpire 4-0775 James Montagnes. Broadcasting * Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: Broadcasting *— The News Magazine of the Fifth Estate Broadcast Advertising * was acquired in 1932 and Broadcast Reporter in 1933. *Reg. U. S. Patent Office Copyright 1951 by Broadcasting Publications, Inc. Subscription Price: $7.00 Per Year, 25c Per Copy Page 6 • October 1, 1951 BROADCASTING • Telecasting That fifth steer, though, really isn't an extra steer. It's extra beef on the other four; beef that would never exist were it not for this man called a "feeder." He buys cattle from ranchers — lean animals that have been grazing on the open range. Then he takes them to his "beef factory" and feeds them— fills out their frames with all the well- balanced feeds the animals can hold. Months later, he sells them— 200 to 500 pounds heavier than they would be if they had been left on the open range. Thus, the feeder, in effect, man who makes steeis out of four makes five steers out of every four he feeds — materially increases our national beef supply — helps make beef available during the months when range cattle are not coming to market. But he takes a risk in doing this essential job. The kind of living his boarders enjoy costs the feeder plenty. And between the time he buys and sells, many things can happen to put his calcula- tions in the red. Fortunately, though,most feeders are optimists. And as long as they keep those beef critters eating, you'll continue to eat better, too! American Meat Institute Headquarters, Chicago • Members throughout the U. S. BROADCASTING • Telecasting October 1, 1951 • Page 7 name, same fine service... New name, same fine service for radio stations, advertisers and their agencies! Now "Radio Sales" — for the past twenty years known as the foremost national spot representative in the broadcasting business — gets a new name : cbs radio spot sales. CBS radio spot sales will concentrate exclusively on radio. representing 13 of the most sales-effective radio stations in the nation, each the audience leader in its own market. ~i WCBS, New York -50,000 watts WBBM, Chicago-50,000 watts KNX, Los Angeles -50,000 watts WCAU, Philadelphia -50,000 watts £ DC WCCO,Minneapoiis-St.Paul-50,000 watts WEEI, Boston - 5,000 watts KMOX, St. Louis -50,000 watts KCBS, San Francisco-50,000 watts WBT, Charlotte -50,000 watts SALES WRVA, Richmond -50,000 watts WTOP, Washington -50,000 watts KSL, Salt Lake City- 50,000 watts WAPI, Birmingham-5,000 watts CPN, Columbia Pacific Network As before, for the best buys in spot radio, call Radio Sa— oops! call cbs radio spot sales. New York - Plaza 5-2000 San Francisco -Yukon 2-7000 Chicago - Whitehall 4-6000 Los Angeles - Hollywood 9-1212 Detroit -Trinity 2-5500 Memphis -Memphis 37-8612 RADIO SPOT agency JAMES C. DOUGLAS appointed vice president and director of radio and TV, Erwin, Wasey & Co., L. A. He was coordinator of radio and TV for Colgate- Palmolive-Peet (see story page 54). ALFRED STANFORD, vice president and director of advertising New j York Herald-Tribune, to Benton & Bowles, N. Y., effec- tive Oct. 1, as vice president and head of review plans board. Prior to his association with the newspaper Mr. Stanford was with Compton Adv. for 13 years. WILLIAM E. CHAMBERS Jr., advertising manager; National Sugar Refining Co., to Benton & Bowles, N. Y., as account executive for Post's Sugar Crisp Cereal, succeeding WILLIAM E. PALMER, who leaves agency Oct. 1 to join F. C. Ball Co., Muncie, Ind., as market- ing director of consumer division. Mr. Stanford LUIS G. DILLION, executive vice president Foote, Cone & Belding International Corp., resigns. Future plans will be announced. JOSEPH H. CARO, vice president and director Earl Ludgin & Co.j Chicago, appointed vice president and member of plans board Weiss & Geller, Chicago. WE'RE BETTING ON FOOTBALL AGAIN For ten consecutive years KOMA has broadcast the Oklahoma Uni- versity football games, as we will do this year. No program in the world can outpull our football games in this market. But if any could, it would be such shows as Jack Benny, Red Skelton and the rest of the packed CBS Radio lineup. So add CBS, our football and 50,000 watts of promoted power and you'll see that the smart money is on KOMA again this fall. J. J. Bernard VP and General Manager I Outlet for the Columbia Broadcasting System REPRESENTED BY on all accounts GENE FROMHERZ, media di- rector at Aubrey, Moore and Wallace, Chicago, has chalked up 18 years of radio experience, but is completely outranked in television by his wife. She is Dorothy Chaquette Fromherz, time- buyer at Foote, Cone & Belding, who had the title of the "most Televised Girl in Kansas City" 16 years ago. Mr. Fromherz just barely knew what a scanning disc was in those days. Since then he's added television as well as printed media to his activities. Media director at Aubrey, Moore & Wallace since Janu- ary, he formerly free-lanced as a ra- dio script writer for almost five years, turning out shows for Grand Central Station, First Night- er, The Whistler and Curtain Time, among others. An accom- plished radio play- wright, he has had his work featured more than that of any other author in in the Grinnel College anthology of radio plays. Although he has always pre- ferred comedy writing to straight drama or mystery, he found better markets for the latter and shelved his comedy ambitions temporarily. He is negotiating now with a broadway "angel" and producer Mm Mr. FROMHERZ for production of a dramatic fan- tasy which he wrote during his free-lancing stint. Mr. Fromherz, who started out in the brokerage business on Chica- go's LaSalle St. and was bounced into radio by the stock market crash, snared his first advertising job in 1933 with First United Broadcasters. He was hired after steeping himself in trade journals and convincing the company presi- dent he could bring in new business. His first account was Willard Tablets, and a later one, Sterling Insurance, grew rapidly in the new medium of ra- dio. He continued with account work, mov- ing to J. Walter Thompson and Dan- cer-Fitzgerald- Sam- ple, both Chicago, where he worked as* timebuyer two and eight years, respec- tively. During his tenure at D-F-S the agency was in its soap opera heydey, and Mr. Fromherz bought a flock of daytime shows for such clients as General Mills, Procter & Gamble and Falstaff Beer. At JWT he worked with clients such as Kraft Foods, Elgin Watch and Swift. His A-M-W accounts include In- ternational Harvester, Wayne Knit- ( Continued on page 14) Page 10 • October 1, 1951 BROADCASTING • Telecasting beat ,1 t ,t GIL BABBITT appointed director of radio and TV, Harry Feigenbaum Adv. Agency, Phila. He was with Korn Agency, same city as TV and radio director. MURRAY BOLEN, producer-director, Benton & Bowles, working out of New York office for past year, returns to agency's Hollywood office, to direct NBC The Railroad Hour and Father Knows Best. He replaces FRAN VAN HARTESVELDT, resigned to devote time to writ- ing. EARL EBI, director of radio and TV, Warwick & Legler, L. A., rejoins J. Walter Thompson Co., Hollywood, as director of CBS Lux Radio Theatre. He replaces FRED MacKAYE, resigned. Mr. Ebi was with J. Walter Thompson from 1943 to 1950 working out of both New York and Hollywood, as director on many major shows. Leaving there in 1950 as Hollywood TV director, he went into TV packaging, later join- ing W & L. MICHAEL J. TURNER, group account manager G. M. Basford Co., N. Y., elected vice president. HARRY A. EGBERT, copy and account executive Lav- enson Bureau of Advertising, Phila., appointed radio and TV director. LARRY AUERBACH, TV director NBC Chicago, to tele- vision production Biow Agency, N. Y. Mr. Turner Em H&3!mHI WRIGHT NODINE, merchandising director W. Earl Bothwell Adv., Hollywood, named vice president in charge West Coast operations. He replaces FRED JORDAN, resigned to join Richfield Oil Corp., L. A., as advertising and j»sales promotion manager. GORDON MINTER, senior director KTLA (TV) Hollywood, to Leo Burnett Co., L. A., as film director. FRANK NICKEL, George L. DeVille Co., Chicago, to H. W. Kastor & Sons, Chicago, as art director. RICHARD I. HIRSCH has opened his own advertising agency in Chicago. He is former advertising manager of L. Fish Furniture Co., same city. CUNNINGHAM & WALSH, N. Y., planning to move to larger offices at 260 Madison Ave., next year. JOHN PARSONS, sales manager Hoffman Television L. A., opens new advertising agency under his name in San Francisco. Offices at 450 Sutter Street. SHIRLEY GREY, assistant to sales service manager WDTV (TV) Pitts- burgh, appointed traffic manager W. Craig Chambers Inc., Pittsburgh. FITZGERALD Adv., New Orleans, moves to new offices in Lee Circle Bldg., 1040 St. Charles Ave. EUGENE N. WORRELL, staff Mt. Lebanon (Pa.) News, appointed as- sistant account executive Sykes Adv., Pittsburgh. »-MOHAWK Adv. Co., Schenectady, moves to larger quarters at 151 ' Erie Blvd. ALAN RHONE, supervisor of network film programming CBS Tele- vision, to J. Walter Thompson, N. Y., as staff director of radio-TV department. LARRY SCHWARTZ, partner The Wexton Co., N. Y., appointed lec- turer in sales promotion, City College, N. Y. . LICE HOGAN appointed copywriter Eli Cohan Adv., Cincinnati. O'NEIL, LARSON & McMAHON, Chicago, opens office in New York at 90 Madison Ave. to service east coast accounts. No manager has been named. JOHN WILLOUGHBY, publicity director Needham, Louis & Brorby, ' hicago, named managing director of agency's new subsidiary in Toronto, eedham, Louis & Brorby of Canada, Ltd. EDWARD W. S. WEED 1 i 5signed from J. Walter Thompson, also Chicago, to work with Mr. 'Yilloughby in handling Canadian accounts. Obviously 0UTSTANVIN6 Industries throughout the world know "Karry Krone"— built in Peoria by HYSTER Developed by HYSTER CO., "Karry Krane" lifts up to 10,000 lbs. This versatile product is doing a big job for factories, construction firms, and a host of other industries around the globe. WMBD Rich Dominates Peoriarea the Market FLORENCE LUEDEKE . . . veteran account executive, han- dles major furniture and depart- WMBD's Women's Director. WMBD's position is also OBVIOUS- LY OUTSTANDING ... the result of planning successfully — PROGRAMMING . . . that backs the nation's No. 1 network with out- standing locally produced shows. SALES . . . that are the result of that programming. PROMOTION . . . that serves adver- tisers with special publicity and mer- chandising. FACILITIES AND POWER . . . that blankets prosperous Peoriarea. WMBD— the No. 1 Station in the Midwest's No. 1 Test Market. CHARLES C. CALEY, Vice President and General Manager DON D. KYN ASTON, Director of Sales See Free & Peters . PEORIA CBS Affiliate 5000 Watts ROADCASTING • Telecasting October 1, 1951 • Page 11 Needle! open mike the latest news of sales and program developments from the ASSOCIATED PROGRAM SERVICE If all you need from a transcription library is a limited amount of material, all you should have to pay is a limited price. That's the astonishingly simple principle behind the APS announcement which is reaching the desk of broadcasters across the U. S. and Canada today. Special- ized transcribed musical libraries to meet Special broad- casting needs are yours from now on at prices from $19.50 per month up — and contracts run for just one year. We've spent a whole year finding out exactly what broad- casters want from the transcription field. And this new service is the answer. It took a lot of planning to work it out . . . we had to streamline our entire operation and adopt a whole new concept of service to the industry. But the first flood of orders ... of letters and telegrams that express a heartfelt "Thanks" from station operators large and small . . . make us feel pretty proud and happy. This week alone we'll save broadcasters over a quarter-million dollars ! Details? They're in a brochure you'll receive this week — and on a little red disc that will come with it. All we have space to say here is that we've built five specialized libraries from the rich, jumbo catalog that comprises the full basic APS Library. They are: Commercial — All the famous APS commercial lead-ins . . . plus time, weather, dollar day, Christmas jingles . . . PLUS the COMPLETE SERIES to date of Mitch's transcribed sales meeting series and an additional new meeting every month. Cost: $22.50 per month. Production — A whole library of theme and good music ... of interludes, fanfares, bridges, na- tional anthems, stand-by music. Cost: $19.50 per month. Show Medley — Hours of show medleys . . . lavish, long-running medleys from top broadway shows. Cost: $22.50 monthly. Popular — A complete pop dance and vocal li- brary— featuring names like Flanagan, Jurgens, Masters, Knight, Carson, Mitchell, Brito, others. A big little library. Cost: $39.50 monthly. Radio Music — -Cream of our pop concert music — Ted Dale, Glenn Osser, Al Goodman — hundreds of selections. Cost: $47.50 monthly. And, as ever, there's the FULL APS BASIC LIBRARY for the basic stations . . . the richest, soundest, best-played library ever! Yes . . . it's APS from now on . . . for every radio station! Watch for your copy of our brochure . . . write or wire at once! Quick Answers EDITOR: ... It was interesting to write you a letter on Friday and on Monday morning have an issue of Broadcasting on my desk which practically answered the questions I had asked you. . . . J. S. Stolzoff Foote, Cone & Belding Chicago [EDITOR'S NOTE: Mr. Stolzoff's ques- tions dealt with radio and television economics. The answers he found were in "Trends for Fall" features in the Sept. 17 issue of BROADCASTING • TELECASTING.] No Bargain . . article ap- column 2, of Vice-President, General Manager EDITOR: Relative to your . pearing on page 94, the Sept. 24, issue of Broadcast- ing • Telecasting relative to the approval by NPA of the Air Mart Corp. application for a new station at Oak Ridge, the article seems to indicate that the cost of the new station is $3,300 when actually the cost was $17,661.75. Our NPA authorization dated Aug. 9 covered $11,103.07 for equipment and $3,300 for remodel- ling. The rest of the equipment we already had on hand for which we did not need NPA authorization. The only reason for advising you of these facts and asking that a correction be made is because Owen J. McReynolds, the head of the Gates Radio Co.'s East Coast of- fice, has an interest in this station and there may be some who might think that Mr. McReynolds was able to build the entire station with new equipment for only $3,300. . . . Harry J. Daly, Esq. Metropolitan Bank Bldg. Washington, D. C. Optical Illusion EDITOR: Page 80 of your Sept. 17 issue carries a breakdown of television sets in foreign countries compiled by the Foreign Service Office of the Dept. of Commerce. Canada, which has no television stations in operation at present, is credited with the incredible total of 1,350,- 000 television sets. This would be something in the order of one set for ever four Ca- nadian homes. The actual figure is somewhere in the neighborhood of 50,000. I know that Broadcast- ing • Telecasting, with its jeal- ously guarded reputation for ac- curacy, will want to bring this cor- rection to the attention of its read- ers, and there might be some profit in bringing it to the attention of the foreign service department of the Dept. of Commerce, which must be doing its northward viewing with magnified lenses. T. J. Allard General Manager Canadian Assn. of Broadcasters Ottawa [EDITOR'S NOTE: An ambiguous re- port from the U: S. foreign service in Canada was wrongly interpreted by the Dept. of Commerce. Actual num- ber of TV sets shipped to Canada, ac- cording to the Radio-Television Mfrs. Assn.: 58,216 as of last July 31.] EDITOR: FRANK PELLEGRIN'S STATE- MENT IN SEPT. 17 ISSUE IS BY PAR BEST I HAVE SEEN ON THIS VITAL SUBJECT [comparable re- search among all media]. BELIEVE COPIES SHOULD BE DISTRIBUTED TO EVERY BROADCASTING STA- TION IN THE COUNTRY AS WELL AS TO OTHER INTERESTED PAR- TIES. DO YOU KNOW OP ANY PLANS FOR SUCH DISTRIBUTION. Lee B. Wailes V. P. Chg. of Operations Fort Industry Co. Birmingham, Mich. [EDITOR'S NOTE: Mr. Wailes may be assured that distribution has already been made. The Sept. 17 issue of BROADCASTING • TELECASTING, like every other issue, went to nearly 16,000 subscribers and carried Mr. Pel legrin's text in full.] ROYAL REQUEST WGAC's Grant Visits King HUGH G. GRANT, commenator on WGAC Augusta, Ga., spent several days in Washington a fortnight ago renewing an old friendship with exiled King Zog of Albania. The king and Mr. Grant became close friends when Mr. Grant was U. S. Minister to Albania. Mr. Grant left his microphone a1"! , the king's request to join him in the nation's capital for a few days. Mr. Grant has been asked by Radio Free Europe to prepare broadcasts to be beamed to Al- banians. A. D. Willard Jr., WGAC presi- dent and general manager, ob- tained Mr. Grant's services in the station last January. Mr. Grant discusses national and interna- tional events nightly for WGAC. He is familiar with many foreign lands cropping up in the news and is able to give listeners a personal s slant. Page 12 • October 1, 1951 BROADCASTING • Telecasting isthejta station in Cleveland MUSIC NEWS SPORTS O. L. TAYLOR COMPANY National Representatives VITAL IN NORTHEASTERN OHIO CLEVELAND, OHIO Hooper Radio Audience Index Total Rated Time Periods JULY— AUGUST 1951 WERE 34.2 A 23.2 B 12.0 C 8.6 D 7.1 E 5.5 F 5.3 G 3.0 Sunday through Saturday 8:00 A.M. — 10:30 P.M. 5000 WATTS 13 00 KC \10VI of tke C^arodnaA GREENSBORO, NORTH CAROLINA 25 Years Serving the Richest And Most populous Area in the Southeast 1926-1951 Gilbert M. Hutchison CBS President Affiliate Represented by Hollingbery 5000 Watts 1470 KC milestones ► FIFTH year of Sunoco 3-Star Extra news programs on NBC gets underway today (Monday) as nightly "newspaper of the air" continues under sponsorship of Sun Oil Co. In charge of news com- mentary, heard Monday through Friday at 6:45 p.m., are Albert L. Warner, foreign affairs editor; Ray Henle, editor-in-chief, and Ned Brooks, national affairs editor. ► Priscilla Fortescue celebrated her 10th anniversary of broadcast- ing over WEEI Boston Sept. 14. Most of the sponsors have been participating in her program dur- ing the entire decade. Miss For- tescue interviewed Mrs. Celia Well- man, mother of William Wellman, MGM director, who was Miss For- tescue's first guest 10 years ago. ► Elder Lightfoot Solomon Mi- chaux, the Negro "Happy Am I" preacher, began the 21st year of his WCKY BIRTHDAY Wilson Gives Awards VETERAN broadcaster L. B. Wil- son, president and general man- ager of WCKY Cincinnati, has set a policy of giving a $1,000 U. S. Defense Bond to every staff member who serves the station 20 years. The policy was initiated on the station's 22d birthday, Sept. 16, when Mr. Wilson presented three 20-year staff members with a $1,000 bond each. Receiving the awards were Charles H. Topmiller, station manager; Mrs. Jeanette Heinze, traffic manager, and George H. Moore, sales manager. Mr. Wilson obtained the orig- inal license for the station in 1929 and has been owner and operator for the past 22 years. In present- ing the awards, Mr. Wilson rem- inisced about WCKY's early days and of many personalities and events in the broadcasting business. Mr. Wilson recalled that he bought the first schedule of double-truck ads in Broadcasting shortly after the publication was established in 1931. Radio Church of God, Sept. 23. Elder Michaux began broadcasts of his church services in 1931 over WJSV (now WTOP) Washington. Program today is heard Sunday 7-8 a.m. on WTOP a CBS station, and 9:30-10 a.m. on MBS. On his anniversary broadcast, congratula- tory messages were read from many notables, including Gen. and Mrs. Dwight D. Eisenhower. ► The Railroad Hour Oct. 1 begins its fourth year with a performance of Cole Porter's "Jubilee" starring Gordon MacRae and Dorothy Kir- sten. ► Lowell Thomas, CBS news-l caster, celebrated his 25th an- niversary of broadcasting last Saturday by inviting James Mel- ton and his ball team to play op- posite his own team, known as "The Nine Old Men." Mr. Melton's team was composed of members of his Ford TV show, while the nine old men included: Ed Eagan, Gene Tunney, Lanny Ross, Ed Murrow, Henry J. Taylor and others. Mr. Thomas' newscasts, five times weekly on CBS are sponsored by P&G's Ivory Soap. On All Accounts (Continued from page 10) ting Mills, Williamson Candy Co., Ryerson Steel, Appleton Electric Co. and Moorman Manufacturing. He and his wife, whom he mar- ried 12 years ago, compare notes on media morning and night, but keep a tight lid on secrets within their own agency. Their mutual confidante is Becky, a Springer Spaniel whose name was included in the purchase price. Mr. and Mrs. Fromherz enjoy theatre-going and television, and mingle with many professionals at the Actor's Club. Gene dislikes people who sneer at television pro- gramming and thinks there have been "wonderful strides in pro- duction in the past year." Pro-; gram fare now is "grown-up and amazingly adult," in his opinion. Page 14 • October 1, 1951 At the award ceremony are Mr. Topmiller, Mrs. Jeanette Heinze, Mr. Wilson and Mr. Moore. BROADCASTING • Telecasting MUTUAL The West Texas-New Mexico QUALITY GROUP now affiliated with THE INTERMOUNTAIN NETWORK Represented By Avery-Knodel INCORPORATED NEW YORK CHICAGO - LOS ANGELES SAN FRANCISCO DALLAS - ATLANTA Concentrated coverage where the people live in UTAH-MONTANA-WYOMING-IDAHO COLORADO -NEVADA- NEW MEXICO-W. TEXAS BROADCASTING • Telecasting October 1, 1951 • Page 15 WRITE FOR IT . . . yes — SEVENTEEN different ways to make your advertising more effective. Selling your advertising campaign through whole- sale and retail channels is a regular part of the WISH merchandising program. The whole program is put down on paper ... 17 different ways to make your advertising more effective. When your schedule starts on WISH, this 17-point plan goes into action . . . swiftly . . . automatically. And, ultimately it means more effective advertising PLUS greater sales. For a copy of this plan write WISH, or call the Boiling Company. The Station that never out-promises . . . BUT ALWAYS OUT-PERFORMS WIS WHOT — South Bend WA N E - Fort Wayne WHBU — Anderson INDIANAPOLIS 1310 KC Represented Nationally by The BOLUNG COMPANY new business fj^t CAT'S PAW RUBBER Co., Baltimore (heels and soles), renews spot announcement campaign on 30 radio stations for 52 weeks. Com- pany also planning new TV spot schedule. Agency: S. A. Levyne Co., Baltimore. EMERSON DRUG Co., N. Y. (Bromo- Seltzer), preparing availabilities, for day and evening radio spots in about six markets. Agency: BBDO N. Y. INTERWOVEN STOCKING Co., tional promotion of new products, to dealers. New Brunswick, N. J., planning na- Special kit for radio spots being sen G. N. COUGLAN & Co., West Orange, N. J. (Chimney Sweep Soot De stroyer), planning national campaign for product. Radio and TV wil be used. UNIVERSAL Co., High Point, N. C. (television tables and bases), plan- ning TV spot campaign in several local markets. Details to be announced later. Agency: Corbin Adv., N. Y. A/eturotk m • • BENDIX HOME APPLIANCES, division of AVCO Mfg. Corp., South Bend, Ind., renews Chance of a Lifetime over ABC-TV Wed.,7:30-8 p.m. EDT. Agency: Tatham-Laird, Chicago. RHODES PHARMACAL Co., Cleveland, begins sponsorship of The''' Clock on ABC-TV Wed., 9:30 to 10 p.m. CT. Agency: O'Neil, Larson & McMahon, Chicago. Products have not been set. JENE SALES Corp., Chicago (Jene home permanent, hand lotion), to sponsor The Paul Dixon Show, Thurs. on ABC-TV, 10-10:30 p.m. (EST), effective Sept. 27. Agency: Sherwin Robert Rodgers & Assoc., Chicago. PROM HOME PERMANENT, Chicago, product of Gillette and Toni Co., is sponsoring Grand Central Station on CBS Sat., 12-12:30 p.m. CDT. Agency: Foote, Cone & Belding, Chicago. BLOCK DRUG Co., Jersey City, N. J. (Amm-i-dent tooth paste), spon- soring Crime with Father, Fri. 9-9:30 p.m., on ABC-TV, starting Oct. 5. QUALITY IMPORTERS Inc., N. Y. (Welch's Wine) to sponsor Cru- sade in the Pacific documentary film series, on two key stations of ABC- TV. Series to begin on WJZ-TV New York, Tues., Oct. 30, 10-10:30 p.m. EST, and on KECA-TV Hollywood, Thurs., Nov. 1, 8:30-9 p.m. PST. Agency: Al Paul Lefton Co., N. Y. LEWIS FOOD Co., L.A. (Dr. Ross Dog and Cat Food), Sept. 23 started Theatre of Famous Radio Players, Sun 3:30-4 p.m., for 52 weeks on Columbia Pacific Network. Agency: Rockett-Lauritzen, L. A. -@(jenctf -Ojajaolntmanti UTTER-McKINLEY, L. A. (mortuary), names Hixson & Jorgensen, L. A., to handle advertising. TV may be used. PETER FOX BREWING Co., Chicago, names Fletcher D. Richards Co., Chicago, to handle advertising. Radio will be used. KYRON FOUNDATION, Chicago (dietary aid), names Simmonds & Simmonds, same city, to handle advertising. Radio and TV will be used. ELECTRIC STEAM RADIATOR Corp., Paris, Ky., names O'Neil, Larson & McMahon, Chicago, to handle its advertising. Radio and TV will be used. WALTER ZIVI is account executive. H. L. HUBBELL Mfg. Co., (furniture), Zeeland, Mich., appoints Denman (Continued on page 7U) Page 16 • October 1, 1951 BROADCASTING • Telecasting Continuing their successful ownership - management policy of WHIM, Providence, coaches Bob Engles and George Taylor are getting their new sprinter"^ off to a flying start. , . Li Worcester, Mass 1000 watts 1310 kilocycles ^Represented cYlationaUy by the 3leadley~^&eed Company JROADCASTING • Telecasting October 1, 1951 • Page feature of the meek GAS EXPLOSIONS and resultant fires in Brighton, fashionable Roch- ester suburb, which blew up 16 homes and damaged 25 others Sept. 21, gave radio and video stations an opportunity for quick, complete coverage and public service. Rochester stations meeting the challenge were WHAM-AM-TV, WHEC, WARC, WRNY, WSAY and WVET. Immediately following the blast, all stations threw equipment and personnel into the disaster area to gather first-hand stories from the injured, those who had lost their homes, witnesses of the explosions and fires, plus interviews with util- ity men brought in to cope with the emergency. Bulletins calling for volunteers from defense, policemen and firemen were aired. WARC suggested to listeners they offer shelter for the dispos- sessed. Three station employes were on the phone nearly an hour taking names of persons offering space. Mrs. David E. Kessler, wife of the WHAM news director, who lives in the neighborhood, phoned the station within two minutes after the blast occurred. Five WHAM reporters, two photogra- phers and engineers were on the scene within an hour and began feeding running accounts as houses blew up and caught afire in rapid succession. WBEN Buffalo monitored WHAM and relayed information to its listeners, it was reported. WSYR Syracuse had a direct line into WHAM and recorded WHAM news- casts. WENY Elmira and WGY Schenectady by long-distance phone recorded eye-witness accounts of Jack Ross, WHAM night news editor. WHAM fed a summary to NBC for use by Morgan Beatty on News of the World. By coincidence, Lou Keller, of United Press radio, was visiting WHAM when the story broke. Mr. Keller fed reports to New York from the WHAM news room. WHEC, because of the emer- gency, was permitted to broadcast direct from the disaster scene using telephone facilities instead of a microphone. Persons in the area were without power so battery-operated portables and automobile radios were pressed into service by those anxious to know what was happening and what they were to do next. WRNY's news editor, W. Eccles Huff, fed on-the-spot announce- ments and bulletins to the station all afternoon, airing requests and instructions to persons in the stricken area to remain outside their homes and for outsiders to keep away from the scene. WSAY discussed each demolished house with its owner and eye-wit- nesses. The station also broadcast emergency announcements. The WVET newsroom sent a run- ning story to United Press and the Mutual network newsrooms. It also sent eye-witness reports by tele- phone recording to MBS for news- reel programs and to WEBR Buf- falo. J$? strictly business IF YOU'RE INTERESTED IN RESULTS., B e Spot-wise! And You'll Find That WISN's New Fall Line-up Is Your Best Bet For Real Results in Milwau- kee, i I I I v our KATZ Man Can Give You The Cold Facts That Will Produce Hot Sales For You. l x ou'll Like Doing BusinessWithWISN. ON THE DATE of a certain Yale -Penn- Princeton crew race, determination was etched on the faces of the Yale men as they prepared for their grueling task. That is, on all crew- men but one. Theodore W. Griggs was assigned to the observation train because of injuries. With him on the train were radio and press representa- tives. Unexpectedly, however, at a hec- tic point during the race, a harried announcer stuck his microphone in young Griggs' face and desperately exclaimed, "Here, you broadcast the race." That was Mr. Griggs' dynamic introduction to radio and he has had more than a passive interest (Continued on page 52) Page 18 • October 1, 1951 BROADCASTING • Telecasting According to an independent survey made by students at North Dakota Agricultural College, 17 out of 18 families within a 90-mile radius of Fargo prefer WDAY to any other station. 3,969 farm families in the rich Red River Valley were asked "To what radio station does your family listen most?" 78.6% said WD AY, with the next station getting only 4.4%! Fargo-Moorhead Hoopers credit WDAY with much the same overwhelming popularity "in town". Despite the fact that the other three major networks are represented with local studios, WDAY consistently gets a 3-to-l greater Share of Audience than all other Fargo-Moorhead stations combined! WDAY is one of America's great radio buys, serving one of America's great farm markets. Write direct or ask Free & Peters for all the facts on WDAY and the rich Red River Valley! WDAY • NBC • 970 KILOCYCLES • 5000 WATTS •fe&tpp FREE & PETERS, Inc., Exclusive National Representatives 500 watts VHF (£RP range, »/j to 2 lew) This is a control-room set-up— complete with an RCA 500-watt transmitter, announce booth, and film facilities. The arrangement, and an RCA 5-bay Super Turnstile Antenna, provides up to 2 kw ERP*— gets you on the air for minimum outlay. WtftHOb -plants TO kw VHF (ERP range, 10 to TOO kw) Using a UO-kw" and a high-gain antenna, this plant provides up to 100 kw, ERP. Ir includes film facilities tor breaks and '•pot-, during network .shows. Stations of this class and larger usually have srudio facil- ities, along with program switching equipment (not shown). JoranyTVpweri/pto These models represent seven typical TV trans- mitter room arrangements for various power classes -from 500 watts to 200 kw, ERP*. They include the film equipment required for spot, station breaks, and network operation. They show the basic or minimum facilities you need to go "on the air" for a given power. The set-ups are worked out in accordance with tried-and-proved operating procedure and provide a handy means for estimating your space requirements. There is ample leeway to meet the particular needs of every station. Your RCA Broadcast Sales Representative is ready to give you planning help like'this— throughout your station! By all means, call him. *EfFecHve radiated power RADIO CORPORATION a/ AMERICA ENGINEERING PRODUCTS DEPARTMENT CAMDEN N.J. it's easy, WHEN YOU KNOW HOW! WEEKDAY HOOPERS Shreveport City Zone 12:00 Noon to 6:00 P. M. March-April* ^\^R^Oq mo J95J KWKH 31.7 KWKH 41.6 B" 26.8 KWKH 45.3 *B* 21.3 JL HIS chart shows that KWKH led the Weekday-After- noon Shreveport Hooper parade for March and April of 1949, 1950 and 19511 Yes, and look at the margin of superiority. In 1949 KWKH got 6.7% more listeners than our nearest competition. By 1950 we were getting 55.2% more listeners. In 1951 we were 112.7% ahead of Station "B" — or fifteen times as great a "plurality" as in 19491 But KWKH is 50,000 watts— gets 89% of its listeners outside Shreveport. BMB Report No. 2 gives KWKH a Daytime Audience of 303,230 families in 87 Louisiana, Arkansas and Texas counties. 64% of these families listen to KWKH "6 or 7 days weekly"! What other facts would you like? Your Branham represent- ative has them! KWKH BMB COUNTIES Study No. 2 Spring, 194* *latest available at press time KWKH SHREVEPORT € LOUISIANA 50,000 Watts • CBS • ^£±L£ry vArW Henry Clay, General Manager Vol. 41, No. 14 I N WASHINGTON, D. C, OCTOBER 1, 1951 $7.00 A YEAR— 25c A COPY NBC 'RE-EVALUATION' SPAC May Get Study Tuesday A REAPPRAISAL of the network rates of NBC Radio affiliates, fol- lowed by "appropriate adjust- ments," loomed as a possibility last week as the network's Basic Economic Committee convened to review what is described as the first fundamental re-evaluation of radio in a quarter-century [Broad- casting • Telecasting, Sept. 24]. Some affiliates' rates would be adjusted upward, some downward, some not at all if the plan is put into effect, it was reliably predict- ed on the basis of early develop- ments in the meeting, the commit- tee's third. Although the formula for adjust- ments was not revealed — and in- deed apparently was yet to be fully determined as Broadcasting • Telecasting went to press — the plan which appeared most likely in the Thursday and Friday sessions was reported to use radio coverage rather than so-called TV inroads as a primary base, with TV among other factors to be taken into con- sideration "further down the line." Some affiliate representatives who have become conversant with the plan said they did not expect loud repercussions such as oc- curred, for example, when NBC vainly undertook to force evening rate reductions upon radio affili- ates in TV markets. Some Boosts Seen, These executives expressed the view that some affiliates' network rates would be boosted, evening as well as daytime, but there was no public indication of what percent- age would fall into this favored class. It was not felt, as of Friday, . that any change would be recom- mended in the formula by which the network compensates affiliates for carrying network programs. It was emphasized that the rate development was only a part of the network's and its committee's re- appraisal of the radio picture, which is slated to be presented to NBC's Stations Planning and Ad- visory Committee this week. The fluid state of the study, in- sofar as final conclusions and pro- posals are concerned, was indicat- ed by a high network official when he said the economic committee's sessions probably would continue over the weekend and that he doubted the final draft could be whipped into shape for presenta- tion to SPAC before Tuesday. The SPAC meeting opens today and probably will extend through Thursday, it was indicated — an- other sign of the magnitude of the project. Both network officials and affili- ates' representatives on the eco- nomic committee are keeping rigid silence on the details of the study, patently determined to unveil it first to SPAC and then to affiliates generally. The possibility of some public statement by the network following SPAC's session was fore- seen, however. The study, by NBC's own state- ments, is far-ranging. Among the subjects which have been specified are sales policies and methods, net- work operations and programming, in addition to the rate question. It is also known that NBC, not alone among the networks, feels that radio must conform to chang- ing times. William S. Hedges, NBC vice president in charge of integrated services, voiced such views in a speech 10 days ago when he told a BMI program clinic at Rochester that "there can be no doubt that broadcasting is undergoing a revo- lution" and that "radio must learn to roll with the punches and to be- come flexible and adaptable if it is to have a prosperous future" [Broadcasting • Telecasting, Sept. 24]. He also said: "The point I want to leave with you is that in changing times such as these, network radio cannot be frozen to old patterns of operations which were developed in a different advertising era. It must gear it- self to new types of opportunities not only for its own preservation but for the preservation of other forms of broadcasting which are dependent on it." Unless broadcasters reckon with the "significant changes" which are taking place "in the economic con- ditions affecting radio," Mr. Hedges said, these changes "can prove fa- tal." BILL Of RIGHTS Covers Radio, Court Holds THE NATION'S COURTS last week recognized for the first time that 41 million American homes de- pend on radio as a basic source of news. Thirty years after the birth of commercial broadcasting, an arm of the judiciary — the New Jersey Superior Court- — handed down a decision recognizing radio's paral- lel position with the press as a primary, and certainly the fastest means of reporting current history. Coming on the eve of the 162d anniversary of the Constitution's Bill of Rights, the decision was the first to establish radio's right to report a governmental proceeding. The unprecedented decision put into an official court order the claim made unsuccessfully for dec- ades by broadcasters themselves — that the Bill of Rights provisions protecting freedom of speech and the press also apply to broadcast- ing, a mechanical development the writers of the Constitution could not foresee. In holding that the Asbury Park (N. J.) city council had violated freedom of the press by refusing to allow broadcast of a tax hear- ing, the court applied federal and state constitutional protection to broadcasting, and to television by inference. Judge C. Thomas Schettino, working without precedent to guide him in a situation requiring im- mediate action, handed down his historic ruling after hearing As- bury Park Press and its affiliated station, WJLK, challenge the council's denial of broadcast privi- leges as a denial of constitutional rights. His decision, handed down late Monday, quickly aroused nation- wide interest and brought many letters and telegrams of congratu- lation to Ernest Lass, general man- ager of Asbury Park Press, and Thomas B. McTighe, station man- ager. Among them were messages from NARTB Board Chairman Jus- tin Miller, New Jersey Assn. of Broadcasters and National Assn. of Radio News Directors. Radio News In essence Judge Schettino held that radio news broadcasting comes within the basic meaning of the press under the Bill of Rights. The cause of action developed when the council called a Sept. 25 hearing on an ordinance imposing up to 3% luxury tax on lodging, amusements and beverages sold over a bar. This type of tax was authorized several years ago by the state as an aid to resort cities. Asbury Park Press had favored the tax in its columns. The station had broadcast tax programs be- BROADCASTING • Telecasting cause of intense local interest in the subject. The Tuesday afternoon hearing pickup was the first ever attempted by WJLK from the council cham- ber. By hearing time most of the council members and city officials had abandoned their hostility to the broadcast. When the council hearing opened Tuesday afternoon, Mayor George A. Smock II awaited the on-the-air signal from Tom Birckhead, WJLK news director, and Frank Huber, chief engineer, seated in a corner. Abraham Frankel, city attorney, had asked station personnel not to run around the room asking names. Two desk mikes were used, with one in the aisle. These picked up the entire proceedings. About 35 persons attended the hearing. WJLK reported most of the city tuned into the hearing broadcast. The hearing lasted a little over two hours. The council voted 4-0 to adopt the tax resolution, which goes to a general election Nov. 6. Legal forces were set in motion Sept. 21 when the Asbury Park Press and WJLK along with John J. McKeon Sr., local grocer acting as a citizen and taxpayer, asked the court to direct the city to show cause why the broadcast should not be permitted. At the Monday argument in Free- (Continued on page 32) October 1, 1951 • Page 23 ANA SPOTLIGHT Now Turns on Magazines TELEVISION— despite the adver- tising history it has made during the past year — received what many delegates considered surprisingly little attention at the annual meet- ing of the Assn. of National Adver- tisers' annual meeting in New York's Plaza Hotel from Monday through Wednesday last week. Instead of raising a clamor about radio, as the group sometimes did in the past, the association heard a call for more explicit research on magazines. Major event for broadcasters oc- curred during the closed business session Monday when Paul B. West, president, issued an expected but unscheduled statement concerning controversial ANA reports on tele- vision's effects on radio listening. At the same closed session, Wes- ley I. Nunn, advertising manager for Standard Oil Co. of Indiana, was elected chairman of the board of directors to succeed Albert Brown, vice president of advertis- ing and public relations for Best Foods Inc., who automatically be- comes a director for the next year. Mr. West, who has served as ANA president Since 1932, was reelected to that office, and J. Ward Maurer, director of advertising for the Wild- root Co., was named vice chairman of the board. New officers will serve a one-year term. Election of Directors Directors, elected for three years, include William H. Collins, Dravo Corp.; E. G. Gerbic, Johnson & Johnson; David W. Tibbott, New England Mutual Life Insurance Co.; A. S. Dempewolff, Celanese Corp. of America; Paul Willis, Carnation Co. B. R. Donaldson of Ford Motor Co. was re-elected for one year. Other major events included a forecast that 1952 advertising budgets will approximate the 1951 level, a report on planning TV com- mercials, an explanation of the Ford Foundation's TV workshop, an- nouncement of reorganization by Advertising Research Foundation, and a speech on communist propa- ganda techniques by CBS's Dick Hottelet. Andrew Heiskell, publisher of Life magazine, addressing the 450 delegates from 250 companies at the opening session Monday, asked, "Is reading obsolete?" Answering the question, he said all new media are complementary rather than mutually exclusive. Horace S. Schwerin, president of the Schwerin Research Corp., told the group "there is a staggering amount of waste in the field of TV commercials . . . most of it avoid- able." His topic was "How to In- crease the Efficiency of TV Com- mercials." In planning a commercial, he ad- vised that objectives be defined by considering (1) what brand name Should be remembered, (2) what major ideas viewers should asso- ciate with each name, (3) which ideas should be believed, (4) what dominant over-all impression should be left with the viewer. Robert Saudek, director of TV and radio for the Ford Foundation, explained the Foundation's TV workshop, operating on a $1,200,000 grant [Broadcasting • Telecast- ing, Aug. 20]. Stating his belief that "the two dynamic forces of business and government" deserve encouragement when they are work- ing together, he explained that the workshop was a practical way to solve problems. Programs dealing with one or more of the Foundation's five areas will be filmed in advance and of- fered for commercial sponsorship on a non-profit basis. Besides the 26-week radio series scheduled to start on CBS Radio in November, the group plans three separate half -hour TV series of 13 shows each. Reporting on a survey of mem- bers' opinions on available maga- zine research, Henry Schachte, chairman of the magazine commit- tee, confirmed "the long-felt need" for more and better magazine re- search. A survey — with 153 answers from the 300 companies in the magazine group — showed that only 1% considered present information, supplied by publishers themselves, as "very reliable"; 67% found morticians y I? ANNUAL CONVENTION Y Drawn for Broadcasting • Telecasting by Sid Hix 'Gentlemen, I have sad news. Radio is very much alive!" Mr. NUNN magazines' self-analyses "fairly reliable," 28% found them some- times reliable and the remaining 4% thought them generally unre- liable. The needs in magazine research were cited as: (1) To find the total people a magazine reaches, (2) to find how many people — undupli- cated — a combination of two or more publications meet, (3) to measure duplication for use in con- centrated coverage, and (4) to find the basic characteristics of the audience of each magazine. Reorganization of Advertising Research Foundation, New York, to allow membership for and par- ticipation by advertisers, agencies, and media, was revealed Wednes- day by H. M. Warren, chairman. The organization has expanded its cooperative research facilities so it can perform five major func- tions: (1) To supervise conduct of research studies of general sub- scriber interest, (2) to review and appraise media research reports for subscribers, (3) to offer general advisory facilities to media sub- scribers, (4) to continue super- (Continued on page 113) WEST ANSWERS Says No Pressure °n Radi° Rqtes DENYING that the ANA had taken any action that could "prop- erly" be construed as advertiser pressure on radio rates, Associa- t i o n President Paul B. West is- sued a statement at a closed ANA business session Monday to ex- plain the contro- versial three re- ports about the "Impact of Tele- vision on Radio Listening" [Broadcasting • Telecasting, Sept. 10]. Opinion that nighttime rates would require adjustment if ad- vertisers were to continue to use radio was expressed individually by radio-using ANA members, polled Mr. West as they had been in past surveys, Mr. West said. Their answers also confirmed the radio and television committee's judgment, he added, that there was need for data on listening trends. The reports were inaugurated, Mr. West explained, after thorough consideration by the Radio and TV Steering Committee, in line with the association's traditional prac- tice of supplying members with in- formation on significant trends. The association had previously is- sued circulation and cost studies of other media, including the recent magazine studies, report on busi- ness publications, and analysis of local and national newspaper rates, he pointed out. "The ANA," Mr. West affirmed, "is no less inter- ested in the effect of television on the advertising audiences of maga- zines and newspapers, for example, than on those of radio. Evidence bearing on these trends has been called to [members'] attention . . . as it became available." Use of the studies, Mr. West reit- erated, is left entirely to member companies. The committee acknowl- edged that it had no legitimate concern with negotiations on radio rates, he explained, when it stated in the first report, "no individual advertiser or trade group should attempt to dictate to the radio sta- tions and networks a formula for pricing radio time." ANA Vice President and General Counsel I. W. Digges, followed and approved the legality as well as the business justification of this service at every stage, he added. Construction of the report was (Continued on page 113) Page 24 • October 1, 1951 BROADCASTING • Telecasting IMPACT! EACH WEEK ADULTS IN 3500 SAMPLE HOMES SPEND . . . ^ 164,200 Hours Hearing Radio ^ 87,600 Hours Seeing Television ^ 55,200 Hours Reading Newspapers By DR. RAYMOND A. KEMPER RAYMOND A. KEMPER ASSOCIATES MORE people are listening to radio over more sets in more Louisville- market homes and automobiles, than ever before. And, in terms of comparative circulation, Louisville radio still leads its closest com- peting media by wide margins. These conclusions are clearly drawn from the results of a mar- ket-area research, recently com- pleted by Raymond A. Kemper Associates, which involved com- prehensive personal interviews with the adult heads of 3,500 urban, town and farm families within the 60-miles-of-Louisville area. When the statistical results were projected to cover the total popu- lation of approximately 313,700 families presently in the market- ii area, we found: 549,000 in-the-home radio sets 306,800 homes with one, or more, in-the-home radio sets 150,000 homes with more than one in-the-home radio sets 128,300 radio-equipped automobiles and trucks 132,700 homes with radio sets in adult's bedrooms 104,200 homes with radio sets in kitchens 25,700 homes with radio sets in children's bedrooms 309,900 radio sets in rooms (and cars) where newspaper and magazine reading is improbable 460,200 radio sets in rooms (and cars) where televiewing is impossible 15,575,600 adult-hours of radio listen- ing during the 7-day week Though the research was spon- sored by WAVE, local NBC affi- liate, we were not interested in conducting a mere inter-station "popularity contest." We were not I out to "prove" anything! Our client needed facts — circulation facts, program-interest and program- preference facts, facts about the audience attitudes toward present- day radio practices and policies, and so on — to guide in the formu- lation of future operational plans. Interviewing, which was com- pleted between June 1 and June 17 of this year, was restricted to a single adult respondent from each of the 3500 households in the sample. Only adult respondents were interviewed and, wherever possible, the male head of the family was contacted. The 30 male and female college-student interviewers (all of them paid mem- bers of our research staff) are thoroughly trained researchers with considerable survey experience. The respondent was given no positive indication of the specific nature of the study, nor was he told the name of the sponsor. The comprehensive question - schedule (which included questions relating fo newspapers, magazines and tele- HERE'S COMPARABLE RESEARCH that shows how radio, newspapers, magazines fare in a television area. No matter how you juggle the figures of this independently conducted survey of the Louisville market, you can't escape these facts: RADIO IS BIG. It's installed in 98 % of all homes while news- papers reach 95%, magazines, 78%; and television, 37%. RADIO IS ACCESSIBLE. It goes where other media don't. Some 66.1% of all radio sets are in places where no TV re- ceivers are available, and 44.5% of all radio sets operate in places newspapers and magazines are not commonly read. RADIO COMMANDS ATTENTION. Adults spend more time listening to radio than to watching television and reading newspapers combined. vision, as well as radio) was so de- signed as to de-emphasize the speci- fic-research purpose. Obviously, many aspects of the comprehensive body of data col- lected in the course of the research are of specific interest to the spon- sor alone, and are not published here. Certain of the findings, how- ever, may be of interest to other broadcasters. In general, we found that radio still gives the Louisville-market merchandiser much more mileage for his advertising dollar than had been generally supposed. For example, in each 1000-household segment of the Louisville market there are about: 1,750 in-the-home radio sets; 978 homes with one, or more, in- the-home sets; 478 homes with more than one in- the-home sets; 409 radio-equipped cars and trucks; 423 homes with sets in adult's bedrooms; 332 homes with sets in kitchens; 82 homes with sets in children's bedrooms; 988 radio sets in rooms and places where newspaper and maga- zine reading is improbable; 1,467 radio sets in rooms and places where televiewing is impos- sible; 47,970 adult-hours spent in radio lis- tening during a typical 7 -day week! Specifically, we needed answers to questions such as these: What is radio's circulation in today's Louisville - market? How many market homes and automobiles are radio- equipped? With how many ra- dio sets? Just how much time are Louisville-market adults now spending listening to ra- dio? Circulation-wise, how are ra- dio's competitors faring in this market? What is radio's future in this market, and how may pro- gramming best be 'tailored' to fit that future? The 3500-household 'probability sample' — selected from 128 urban, town and farm 'sampling areas' — was designed to truly represent the total population of families living within the 60-miles-of-Louisville territory. To select the proportional farm- family segment of the sample, we first subdivided an up-to-date de- tailed map of the area by plotting three concentric circles at 15-, 30-, and 60-mile intervals from the center of urban Louisville. In turn, these circular segments were frac- tionated into quadrants, and 36 'sampling areas' — three from each of the 12 territorial segments — were selected. In each of these smaller sampling areas, a propor- tional number of bona fide farms AUTHOR of radio and television sta- tions' surveys. Dr. Raymond A. Kemper has been active initiating and carrying through a variety of market research and public opinion surveys in Louisville since 1948. Dr. Kemper is professor of industrial psychology at the U. of Louisville and holds directorship of the insti- tution's Psychological Services Center. Early this year, he formed his own public relations and market research organization. were randomly selected. Proportional numbers of house- holds were chosen, at random, from each of the 52 small towns and vil- lages in the surveyed area. The urban households were chosen, at random, from 40 neighborhood sampling areas — proportional to the socio-economic and racial dis- tributions in the population — of urban Louisville, Jeffersonville (Ind.), New Albany (Ind.), In- dian Hills (Ky.), St. Matthews (Ky.) and Audubon Park (Ky.). Practically everyone in the Louis- ville market is reached by radio! Of the 3500 households in our sample, 97.8% have one or more in-the-home radio sets. We found: 98.3% of the URBAN homes are ra- dio-equipped. 97.3% of the TOWN homes are ra- dio-equipped. 96.1% of the FARM homes are ra- dio-equipped. And supplementing this com- prehensive in-the-home coverage, we found that 40.9% of the market families have at least one radio- equipped car or truck. Urban fam- ilies, though they average fewer cars, have a higher proportion of their vehicles equipped with radio receivers. This analysis shows: 44% of the URBAN families have radio-equipped cars. 36% of the TOWN families have radio-equipped cars. 37% of the FARM families have radio-equipped cars. We wanted to know, as a matter of course, something of the com- parable reach of the three major contenders for radio's title — news- papers, nationally-circulated mag- azines and television. Of the 3500 households in the sample, 98% have one or more RADIO sets in their homes. 95% regularly receive one or more NEWSPAPERS. 78% regularly receive one or more MAGAZINES. 37% have TELEVISION sets. When we considered the results in terms of the types of families, we found that the proportions-of- homes-reached was lower among TOWN and FARM households- lower, that is, except in the case of radio! % OF URBAN HOMES REACHED BY VARIOUS MEDIA Radio 98.3% Newspapers 98.2% Magazines 84.7% Television 47.3% % OF TOWN HOMES REACHED Radio 97.3% Newspapers 93.4% Magazines 66.1% Television 22.4% % OF FARM HOMES REACHED Radio 96.1% Newspapers 87.7% Magazines 64.4% Television 21.5% And radio reaches those hard-to-. (Continued on page 40) 3ROADCASTING • Telecasting October 1, 1951 • Page 25 AUG. NETWORK GROSS DOWN 6% Due to Rate Cuts EFFECT of the rate cuts for na- tional radio network time intro- duced in July by CBS and NBC is evident in the table of gross time sales for August and January- August, this year and last, of the four nationwide networks released by Publishers Information Bureau for publication today (Monday). Combined network total for August 1951 is 6% below that for August 1950, while the eight-month com- bined gross for this year is down only 2.2% from the 1950 level. Individually, CBS gross time sales in August of this year were off 4.1% from August 1950 and NBC suffered a decline of 16.6% ABC and MBS reductions were made as discounts on net and not cuts in gross billings and therefore are not reflected in the PIB figures (see explanation below). ABC for August shows a decline of 2.2% from August of last year while Mutual shows an increase of 22%. PIB breakdown is shown in Table I. Gross time sales for the previous seven months, January through July, were also tabulated by PIB (Table II). Rate reductions put into effect July 1 by NBC and CBS— added to the normal let-down in radio ZIV SHOWS IN N.Y. WNBC Buys Four SALE of exclusive New York rights to the Frederic W. Ziv Co.'s top four transcribed radio pack- ages to NBC's WNBC New York was announced last week by the Ziv company. The four properties are Bright Star, featuring Irene Dunne and Fred MacMurray; Bold Venture, with Humphrey Bogart and Lauren Bacall; Favorite Story, with Ron- ald Colman and Guy Lombardo Show. The contracts are for 52 weeks. Ted Cott, WNBC general man- ager, said acquisition of the four packages represents an important forward step in WNBC's develop- ment and makes top-budgeted shows available to local advertisers at "realistic prices." Bold Venture already has been re-sold by WNBC to Omnyl Phar- macal Co.'s Nu-Pax, to start Oct. 21 (see story page 44). Negotiations for the properties were conducted by Mr. Cott -for WNBC and by vice president Herbert Gordon for Ziv. Strietmann Biscuit Co. of Cin- cinnati, subsidiary of United Bis- cuit Co. of America, has signed for 52 weeks of Bright Star. Firm will sponsor the Irene Dunne-Fred Mac- Murray series over WWNC, Ashe- ville, N. C; WHIS Bluefield, N. C; WMFD Wilmington, N. C; WDBJ Roanoke, Va.; and WWOD Lynchburg, Va. Page 26 • October 1, 1951 TABLE I NETWORK RADIO Aug. 1951 Aug. 1950 ABC $ 2,210,352 $ 2,258,244 CBS 4,455,528 4,644,066 MBS 1 ,329,375 1,090,222 NBC 3,808,906 4,566,293 Total $11,804,161 $12,558,825 Jan. -Aug. Jan. -Aug. 1951 1950 ABC $ 21,870,502 $ 23,999,013 CBS 48,106,085 45,218,878 MBS 11,537,124 10,641,066 NBC 37,537,629 41 ,931 ,767 Total $119,051,340 $121,790,724 1951 January February March April May June ABC $3,099,418* 2,702,721 * 2,891 ,339 2,980,183* 2,996,143* 2,720,268 2,270,078* TABLE II CBS $6,849,462* 6,1 1 1 ,346* 6,808,938* 6,502,009* 6,760,750* 6,216,255* 4,401 ,797 * Indicates revised figures from those previously reported. MBS $1,542,887 1,426,705 1 ,648,006 1 ,539,801 1,510,818 1,191,691 1 ,347,841 NBC $5,215,947 4,731 ,626 5,085,636 4,897,882 5,329,752 4,739,193 3,728,687* network billings when many spon- sors take a summer hiatus for their programs — pulled the July gross time sales of the four nationwide radio networks down 21.1% from their June total, according to the PIB's compilation of advertisers' expenditures "for radio network time. Combined gross of the four net- works was reported by PIB as totaling $11,738,585 in July, com- pared with $14,872,111 in June. While ABC and MBS also gave advertisers using their networks comparable savings in network time costs as of the same date, these cuts are not reflected in the PIB records as the ABC and Mutual de- ductions are made through dis- counts in net payments and not through changes in gross rates such as were made by CBS and NBC. A special notice, repeated fre- quently throughout the PIB July report, reads: "According to the practice which PIB has followed for many years, the program values shown in the service are gross, based on one- time network or station rates cur- rently in effect. Such a practice has necessarily been adopted since PIB totals are accumulated on a calen- dar year basis, while cash and frequency discounts are credited by TABLE III TOP 10 RADIO NETWORK ADVERTISERS- JULY 1951 1. Procter & Gamble Co $962,088 2. Miles Labs 589,325 3. General Mills 471,888 4. American Home Products 449,888 5. Philip Morris 374,277 6. Lever Bros Co 370,329 7. Sterling Drug Inc 358,681 8. William Wrigley Jr. Co 355,303 9. Liggett & Myors 345,280 10. Schenley Industries Inc 312,536 * * * the network to the advertiser whenever earned. "Starting in July, CBS and NBC have reduced their gross time rates by approximately 10%; this reduc- tion has been put into effect on all programs appearing on these two (Continued on page 111) TABLE IV TOP RADIO NETWORK ADVERTISERS BY PRODUCT GROUP FOR JULY 1951 Agriculture & Farming Apparel, Footwear & Accessories Automotive, Auto. Access. & Equip. Aviation, Aviation Access. & Equip. Beer, Wine & Liquor Bldg. Materials, Equip. & Fixtures Confectionery & Soft Drinks Consumer Services Drugs & Remedies Entertainment & Amuse- ments Food & Food Products Gasoline, Lubricants & Other Fuels Horticulture Allis-Chalmers Mfg. Firestone Tire & Rubber Schenley Industries (Blatz Brewing Co.) Johns-Manville Corp. Wm. Wrigley Jr. Co. American Telephone & Telegraph Miles Labs 312,536 107,681 355,303 75,857 589,325 Standard Oil Co. of Indii Source: Publishe Philco Corp. Information Bureau Household Furnishings Industrial Materials -Wittnauer Watch Co. Book Associates Burton-Dixie Corp. U. S. Steel Corp. Prudential Ins. Co. of Am. Jewelry, Optical Goods & Cameras Longii Office Equip., Writing Sup- plies, Stationery & Acces- sories Political Publishing & Media Radios, TV Sets, Phono- graphs, Musical Instru- ments & Access. RCA Retail Stores & Direct By Mail Dr. Hiss Shoes, Inc. Smoking Materials Philip Morris Co. Soaps, Cleansers & Polishes Procter & Gamble Co. Sporting Goods & Toys Toiletries & Toilet Goods Gillette Safety Razor Co. Transportation, Hotels & Resorts Ass'n. of American Railroads Miscellaneous American Federation of Labor TABLE V 36,110 120,600 106,667 1,185 374,277 612,657 76,118 102,004 NEW HALF-HOUR Ziv series. Bright Star, is sold by R. Main Morris (c), assistant manager, KLZ Denver, to the Central Bank & Trust Co. of that city for Monday night airing. Curt Freiberger (I), head of Denver agency bearing his name which handles the bank account, examines promotion Jm material with Max Brooks (r), bank vice president. Agriculture & Farming Apparel, Footwear & Accessories Automotive, Auto. Access. & Equip. Aviation, Avia'n. Access. & Equip. Beer, Wine & Liquor Bldg. Materials, Equip. & Fixtures Confectionery & Soft Drinks Consumer Service Drugs & Remedies Entertainment & Amusements Food & Food Products Gasoline, Lubricants & Other Fuels Horticulture Household Equipment & Supplies Household Furnishings Industrial Materials Jewelry, Optical Goods & Cameras Office Equip., Writing Supplies, Stationery & Accessories Political Publishing & Media Radios, TV Sets, Phonographs, Musical Instruments & Access. Retail Stores & Direct By Mail Smoking Materials Soaps, Cleansers & Polishes Sporting Goods & Toys Toiletries & Toilet Goods Transportation, Hotels & Resorts Miscellaneous 223,543 72,410 120,600 255,668 80,325 236,181 1,185 ,374,892 ,062,771 Jan-July 1951 $ 380,219 491 ,497 2,558,290 2,092,669 816,118 3,760,879 1,831,447 14,035,917 26,156,661 3,463,554 86,394 1,665,019 573,639 1,210,715 1,841 ,280 691 ,430 389,292 204,172 1,535,475 26,154 12,520,143 10,851,043 July 1950 $ 7,260 146,855 109,174 10,890 12,600 276,127 31 ,560 614,281 110,655 122,400 ,604,449 88,343 547,263 5,775 25,500 119,279 19,650 84,120 208,974 4,628 2,224,200 604,230 1,410 909,518 991,519 213,492 43,296 1,554,182 1,631 2,902,031 199,290 ,352,013 99,724 $11,738,585 $107,237,361 $1,454,493 $15,432,288 BROADCASTING • Telecasi SARNOFF LOOKS AHEAD °» «» ™ io Year BRIG. GEN. DAVID SARNOFF, RCA board chairman, last Thurs- day celebrated his completion of 45 years in radio by asking RCA research scientists to make three new inventions before his 50th radio anniversary five years hence. Praising their past achieve- ments, Gen. Sarnoff called on the scientists to invent an electronic amplifier for light for television, a television picture recorder and an electronic air-conditioner for home use. This three-fold challenge was de- livered following a luncheon in Gen. Sarnoff's honor held at the RCA Labs in Princeton, which were officially re-named the "David Sarnoff Research Center" at that time. A bronze plaque was pre- sented by Gano Dunn, president, J. G. White Engineering Corp., and an RCA director. Plaque's in- scription reads: "Commemorating the 45th anni- versary of David Sarnoff's entry into the field of radio on Sept. 30, 1906, this plaque is dedicated by his associates in the Radio Corp. of America as a symbol of their esteem and admiration. "As a pioneer of wireless, he has contributed immeasurably to the development of radio, television and electronics as new services to the nation and to the American people. "A creative crusader of progress endowed with a penetrating vision, David Sarnoff has continually led the way across new frontiers in science, art and industry to make the universe vibrant with interna- tional communications. "These laboratories, the RCA Victor plants, the RCA world-wide radio cricuits and the NBC radio- television networks, symbolize his faith in science, his constructive planning and enduring achieve- ments. "David Sarnoff's work, leader- ship and genius comprise radio's preeminent record of the past, tele- vision's brilliant performance of the present, and a rich legacy in communications for the future." In asking RCA's research scien- tists for the three new inventions, Gen. Sarnoff said that he was fully aware of the challenge to their in- genuity, "but I know that you can solve the problems because you have an enviable record of accom- plishment in science." The electronic amplifier of light, which would provide brighter, clearer projected pictures for both home and theatre TV, giving a "big-looker" to television compar- able to radio's "loud-speaker," was tilted "Magnalux" by Gen. Sarnoff. "A true photo-amplifier that could produce bigger and brighter pictures in fine detail would greatly advance television in the home," he said. "It is also needed for theatres and industrial purposes. The pres- ently known optical systems can- not accomplish it. We can, of course, enlarge pictures optically, but in the process light is lost and the pictures became dimmer in- stead of brighter. What is needed is a true amplifier of light itself." The second Sarnoff request, for a "Videograph" which would re- cord TV's picture signals on an inexpensive tape in the same way that sound is now recorded on discs or tape, would provide a permanent record for reproduction at any time and place. "The television art needs an elec- tronic recorder of television pic- ture signals," Gen. Sarnoff stated. "Today, when a television program is recorded, the pictures pass from the camera through the major por- tion of the television system and first reproduce the picture on the face of a kinescope. Another and special camera placed in front of the kinescope photographs the pro- gram on motion picture film. But that technique is costly, time-con- suming and limited. The pictures pass through all the possible haz- ards of the television system and then through all the photographic process with its possible degrada- tions. As a result, the recorded pic- ture suffers in quality. "In contrast with present kine- scopic recordings on film," Gen. Sarnoff pointed out, "the instan- taneous recording of the actual television picture signals on tape would be more economical, would save time in processing and would simplify certain problems of dis- America's Leaders Salute Gen. Sarnoff Congratulations on your 45 years of great achievements in the field of radio, television and electronics. Through your leadership in American industrial life and in science you have contributed immensely to the growth of America and its preeminence in com- munications. It is most fitting therefore that RCA Labora- tories at Princeton be named the David Sarnoff Research Center and I extend to you and your staff of scientists my warm wishes for continued progress. Harry S. Truman President of the United States. I have just learned that on Thursday you will celebrate the 45th anniversary on your entrance into the radio industry. My heart- iest congratulations to you. Throughout your years of service you have been a vital and imagi- native foi-ce in the development and expansion of radio. Under your leadership and genius radio has grown from a very small beginning until today it serves as an integral part of our daily lives bringing to all of us the best in entertainment, public service and the tremendous news events of these times. May your anni- versary be a very happy one indeed and may you continue to guide RCA for many years to come. Thomas E. Dewey Governor of State of New York. Other messages were received from Frank B. Folsom, RCA president, now on a visit to Rome; Owen D. Young, first chair- man of the Board of RCA; John T. Cahill, RCA director and general counsel, who was in Washington appearing before the Senate Judiciary Committee on the nomination of Frieda B. Hen- nock, FCC Commissioner, to a Federal District Court Judgeship in New York. tit "^T Gen. SARNOFF tribution. Also, it would solve the national time-zone problem in tele- casting. Any number of copies of such tapes could be made instan- taneously and copies could be pre- served for historic reference or other use." The "Electronair," final request of the RCA chairman, was en- visaged as a small, inexpensive home air conditioner that would fit any room and would operate noise- lessly, without moving parts, by tubes or possibly through the ac- tion of electrons in solids. Noting recent applications of the discovery that electrons will work in cold solids as well as in heated vacuum tubes, Gen. Sarnoff said: "Electrons in solids offer tre- mendous possibilities and I bid you harness them to work in 'solid com- fort' instead of subjecting them to red hot heat. Indeed, cold electrons are a great challenge, the promise of which is already manifested in tiny transistors, now being de- veloped for use as detectors and amplifiers in radio, wire and cable communications. "You have succeeded in throwing away the spinning wheels in tele- vision," he declared, "and I am sure that you will also succeed in discarding the wheels and noise in air-conditioners." DEFENSE ADS OWon^ Protests Funds AMERICAN advertising media — and particularly radio and televi- sion— last week stood before the bar of Congressional opinion on the issue of funds for military re- cruiting activities. The controversy joined a fort- night of Senatorial onslaughts on the wisdom of allowing the Dept. of Defense adequate monies to finance radio, TV and other media activities for the new fiscal year, which began last July 1. Leading the attack was Sen. Joseph O'Mahoney (D-Wyo.), who protested the expenditure of near- ly $1 million for three network ra- dio programs slated to get under way this month. He planned to urge outright cuts in radio funds when the matter comes before a joint Senate-House conference commit- tee momentarily. . Spokesmen for both the Army and Air Force indicated, however, that both branches would proceed with their network radio plans in pursuit of a "vigorous recruitment program through voluntary means already authorized by Congress." The view of the military tradi- tionally has been that it would si- phon paid funds to those media which cooperate to the greatest ex- tent in offering free time or space. Furthermore, spokesmen pointed out, the military has received "good returns" from money spent thus far on radio-TV. Sen. O'Mahoney's concerted move the past two weeks, born of a sudden inclination for economy, is directed primarily at radio and tel- evision. Allowing these funds, he told Broadcasting • Telecasting, would "not be an effective and ef- ficient way of spending the taxpay- ers' money." With respect to other media funds, the Senator said he would (Continued on page 36) BROADCASTING • Telecasting October 1, 1951 • Page 27 EXCESS PROFITS Tax Relief Defended By Senate Group PROPONENTS of excess profits tax "relief," backed up by radio and TV-conscious legislators, survived a series of Senate line bucks by ad- ministration stalwarts last week. If the defending bloc can continue to withstand any last-minute at- tempts to get a higher tax rate and * to knock out relief, broadcasters can hope the revenue bill will not be too cut-up in joint Senate-House conference. The key bout for those who sup- ported the relief formula, as re- ported by the Senate Finance Com- mittee [Broadcasting • Telecast- ing, Sept. 24, 17], occurred last Tuesday. A faction led by Sen. Joseph C. O'Mahoney (D-Wyo.) failed that day in attempts to throw out a series of relief provisions for new businesses and others hit hard- est by the Excess Profits Tax Act. One of these provisions is a new relief formula written into the pro- posed revenue act by the Senate committee. This section would permit radio- TV broadcasters to use their own earnings or the industry rate of return for computing their tax. The longer established broadcaster would benefit from the first method — that of using his firm's own earn- ings as a base. The model bill (S 1861) that served as the basis for the com- mittee's action was offered by Sen. J. Allen Frear (D-Del.) [Broad- casting • Telecasting, Aug. 6, July 30, 23]. Humphrey's Support Unexpected support for the radio- TV industry came from an admin- istration stalwart, Sen. Hubert H. Humphrey (D-Minn.), and repeated critic of the Senate Finance Com- mittee bill. Sen. Humphrey came to the in- dustry's defense during debate Sept. 21. Pointing out the televi- sion industry "did not really get started until within the past three or four years," the Senator said: "In that area I would surely rec- ognize that one would have to ad- just the base . . . because of its limited experience with the eco- nomic market." He then outlined the "two favor- able alternatives in computing its average earnings credit" — apply to the total radio-TV assets the radio assets alone or apply an industry rate of return alone on total of all assets. Vote in the Senate defeating Sen. O'Mahoney 's move to chuck out re- lief provisions was a steamrolling 70-to-15. Co-captains of the defending forces were Sens. Walter F. George (D-Ga.), chairman of the finance group, and Eugene D. Millikin (It- Col.). Sen. O'Mahoney shared the spot- light for the administration group, which tried to boost the $5% billion revenue measure closer to President Truman's request for a $10 billion tax program, with Sens. Paul H. Douglas (D-Ill.) and Herbert H. Lehman (D-N. Y.). During debate, Sen. O'Mahoney said the country seemed to be get- Man who helped prod action on excess profits relief for TV broad- casters in Senate is Sen. Frear (I), who talks about his model bill with Bob Kelly, his administrative as- sistant. * * * ting concerned about growing com- panies "which can charge $735 a minute." Sen. Millikin answered in part that television broadcasters are making money, "but they did not make money during the base years (1946-1949 inclusive)." To bolster his argument that the television industry does not need relief, Sen. O'Mahoney produced an article, "Fabulous Upswing in TV Billings," which appeared in the Sept. 8 TV Digest. The article described the climb of gross sales among TV stations. Sen. Millikin summed up the TV broadcasters' plight, saying the question was "how to provide some kind of a constructive base to take care of that business and other new businesses which had no fair base period against which to relate their so-called excess profits." Summary of the TV industry po- sition was given on the Senate floor by Sen. George. He said it was "indisputable" that pioneering com- panies "suffered heavy losses" dur- ing the years 1946 through 1949. "The fact that these losses would be suffered was clearly envisioned by these companies, but they had courage and foresight to see that television broadcasting would even- tually become a profitable busi- ness," he said. Radio Income The Senator said now that the business is profitable, "these com- panies find that they not only have no normal earnings credit . . . but even their normal base period in- come from radio broadcasting . . . during the base period has been reduced below the normal level by the base period television broad- casting losses." Sen. O'Mahoney showed the Sen- ate, in opening debate Sept. 21 on tax-relief provisions, a letter from the Treasury Dept. that attacked these sections. However, Sen. George reminded the Wyoming Sen- ator that "Mr. Lynch does not make the policies of the Treasury Dept." (The letter was signed by Thomas J. Lynch, the Treasury's general counsel.) It was predicted that with a tax speed-up in the Senate, the bill may go to joint Senate-House con- ference sometime this week. JACK M. DRAUGHON, manager and co-owner of WSIX-AM-FM Nashville, died Thursday morning after an extended illness. He was 54 years old and he had suffered two years from a heart affliction. Mr. Draughon entered broadcast- ing over two decades ago with his younger brother, Louis. He was a nationally-known industry figure and had taken an active part in many of radio's important events. The Draughons started WSIX in 1927 at Springfield, Tenn., about 25 miles from Nashville, as a side- line to their oil and tire business interests. They moved the local outlet to Nashville in 1937 and re- ceived a regional grant, 5 kw 980 kc, in 1941. Jack Draughon had been con- fined to his bed much of the time since the summer of 1949, but had remained active in management of WSIX until recently. He lived on one of the Draughon farm proper- ties outside Springfield. Before be- coming bedfast he had commuted to the station in Nashville. The Draughons had applied for TV some years ago but their appli- cation was caught in the FCC Mr. DRAUGHON freeze. Louis Draughon has been in active charge of the station since his brother's condition be- came acute. Funeral services were held Fri- day afternoon from the First Methodist Church of Springfield. Surviving are his widow, Nancy, and a daughter, Jacqueline. CITRUS BUDGET Radio-TV Portion Doubled RADIO-TV budget of the Florida Citrus Commission for the citrus season just getting under way will be more than doubled, it was learn- ed last week. Figures were to be released gen- erally in a radio interview yester- day between Ralph Henry, acting advertising manager for the citrus commission, and Jack Forshew, Lakeland, Fla., manager for J. Walter Thompson Co., commission agency. . The agency will place $2 million in consumer advertising during the upcoming season. Of this $585,000 is to be spent in radio and tele- vision as compared to $213,000 last year. Local radio spots will be used on 43 stations in 32 markets. Video spots and participation shows will be used on 25 stations in 17 mar- kets. All the markets are in the northeastern and north central sec- tions of the country. Interview between Messrs. For- shew and Henry was to take place during a 15-minute weekly public service feature entitled, Citrus Mu- tual Calling. The program was carried over 12 Florida radio sta- tions in the citrus belt. TV Demonstrative "We've found this year that TV particularly gives us an oppor- tunity to do something with Florida citrus that makes a natural sale, we feel, and that is the ability of TV to take the product into the home and show a demonstration of the product in use," Mr. Forshew said. "That's been a very costly opera- tion with actual people before," he explained. "Now with TV we have the opportunity to do it. And all three citrus products lend them- selves very well to have these home economists, who have their follow- ing in how to prepare tonight's meal or tomorrow's meal, do a won- derful job in showing them how to prepare citrus in many delightful dishes." COCA-COLA ADDS Also Considers TV COCA-COLA Co., New York,- through D'Arcy Adv. Co., New York, will sponsor an additional radio show and is contemplating adding another TV program to its present radio and TV schedule. The new program in radio will feature Mario Lanza (summer re- placement on the Edgar Bergen show) on Monday, 10-10:30 p.m., on NBC Radio. Coca-Cola also will retain the Edgar Berg en-Charlie McCarthy Show on CBS Radio, Sunday, 8-8:30 p.m. This week a kinescope will be made of the Andre Kostelanetz program and a decision is expected within a fortnight as to whether the soft drink firm will underwrite the show. Page 28 • October 1, 1951 BROADCASTING • Telecasting NEWS 'SECURITY' a* * »-*■« RULES governing release of secur- ity information by all government departments, agencies and em- ployes, handed down Tuesday by President Truman, quickly drew protest from news media on the ground that censorship would de- velop. President Truman explained the action standardizes the classifica- tion system now used in the De- _ fense and State Depts. He cau- tioned government officials against exercise of censorship and predict- ed more, instead of less, govern- ment information will become avail- able to the public. Taking an opposite stand, the American Society of Newspaper Editors made public its reasons for objecting, based on a review of the information order last summer. This position was laid out in a let- ter sent July 10 to Joseph Short, White House information secretary. Many capital newsmen expressed fear the standardized security sys- tem would cause government offi- cials to assume censorship powers and to "clam up" when asked for information. The Radio Correspondents Assn. is expected to take up the matter at its next meeting, scheduled in about a fortnight. Some newscast- ers voiced individual concern lest enforcement of the rules bring about a degree of censorship despite White House disclaimers. Edward R. Murrow, on a regular CBS Radio newscast, said that the President's order "represents a real loss in the freedom we are prepar- ing to defend." Late Thursday President Truman ordered Office of Price Stabilization to kill a news ban by which OPS directed employes not to disclose news embarrassing to the agency. OPS Director Michael DiSalle was quoted as saying he knew nothing about the OPS order. Associated Press Managing Edi- tors' Assn., meeting at San Fran- cisco Wednesday, voiced alarm over the Presidential mandate. Kent Cooper, AP executive director, in referring to the order said, "I'm really alarmed by what is being done to cover up mistakes in public office." James S. Pope, Louisville Cour- ier-Journal managing editor and chairman of the ASNE's freedom of information committee, joined James R. Wiggins, managing edi- tor of the Washington Post, in urg- ing that editors mobilize their ef- forts to meet the restrictions on information. "Many crimes have been committed in the name of se- curity," Mr. Wiggins reminded. On Capitol Hill four Republi- can Senators criticized the infor- mation order. Sen. Francis Case (R-S. D.) asked newsmen to tell him of any attempt by federal agen- cies to suppress news. Sen. George D. Aiken (R-Vt.) said he would be "very surprised" if no attempt is made to use the regulations to cover up mistakes. Sen. Owen Brewster (R-Me.) fore- saw "an almost inevitable tendency to cover up mistakes" and Sen. Homer E. Ferguson (R-Mich.) feared the order would prevent "legitimate news from getting out of departments of the government." The National Assembly for the Advancement of Public Relations, of Washington, called on the Pres- ident to name a five-man review board to provide necessary safe- guards and serve best interests of the nation. President of NAAPR is Bernard Tassler, managing edi- tor of the American Federationist, monthly AFL magazine. David Lawrence Suggestion David Lawrence, syndicated col- umnist, suggested that the "Iron Curtain" has descended on relations between the executive branch of the government and the outside world. He contended the Administration's political appointees will decide what is or is not security information. He regretted no system of check- ing against abuse was created. ANPA's opposition said in part: We recognize there are some cate- gories of official information which affect military security and therefore should be withheld from all except responsible government officers. Our Back fro Standard ALL networks were slated to follow the calendar and switch back to standard time with opening programs yes- terday (Sunday). Those hav- ing daylight saving time playback plans, calling for transcribed repeats one hour later than actual broadcasts, cancelled the operation after Saturday night signoffs. interest arises only at the point where information is classified so as to deny public access. We strongly oppose an executive order which formally designates each head of a government agency an au- thority to classify information as injurious to national security, with- out definition of what breaches na- tional security, and without appeal or review. We feel that the net effect of this executive order would be to formalize the suppression of much news to which the public is entitled. Signing the letter for ASNE were Alexander F. Jones, president; B. M. McKelway, James S. Pope, Jack H. Lockhart and Walker Stone. After being informed of the Tues- day order Mr. Jones, executive editor of the Syracuse Herald- Journal, said. "Any time you give a govern- ment department head authority to classify material as top secret on a security basis you are placing a (Continued on page 38) Danger Signals in the Name of Security an editorial PRESIDENT TRUMAN last week issued a directive which, however well intended, cannot result in anything but hopeless confusion among executive agencies of the federal gov- ernment as to what constitutes releasable news and what should be withheld on grounds of security. The President told the agencies to adopt uniform safeguards to prevent valuable intel- ligence from leaking to enemies. But he left it up to each to make its own decisions about what to tell and what to keep to itself. No working newsman who has had experi- ence with government agencies will venture to hope that this plan will achieve the President's announced purpose of keeping secrets from our enemies on the one hand and keeping the U. S. public informed on the other. Even if every government official dealing with this question makes an honest effort to be objective — a condition without precedent, we must forlornly point out — there will still be wide discrepancies in judgment among de- partments. The working newsman may expect to encounter silence in one agency and gar- rulity in another on the same story. Among all agencies, moreover, there will be an irresistible tendency to withhold informa- tion concerning which officials have the slight- est doubt. An example of this sort of bureau- cratic decision occurred last March when the FCC classified as "restricted" a conference on defense planning to which every broadcaster in the U. S. was invited. Mind you, the "re- stricted" label applied to the calling of the meeting itself and not just to the details of the discussion. Aside from errors in judgment that are in- evitable in the President's system of secret- keeping, there exists an opportunity, which some will see as an invitation, for government officials to use these powers as a means of improving their own status. In the constant jockeying for position that goes on in Wash- ington, Department Chief A might very well find it convenient to conceal news permanently or until its disclosure gave him a tactical ad- vantage in whatever intramural vendetta he happened to be conducting against Department Chief B. Now we do not mean to imply that there is no need to establish a system of prevent- ing critical intelligence from reaching the enemy. Quite obviously, as long as the U. S. is confronted by a hostile alliance as big and treacherous as the Soviet, the U. S. will have secrets it must keep. But the system of protecting security must be orderly and must guarantee the disclosure to the U. S. public of the absolute maximum of information consistent with the nation's welfare. The President's system assures nei- ther. What is needed is a reactivation of the Of- fice of Censorship that functioned during World War II. We are aware that on the surface it may seem strange that this publication advocates the formation of any government agency in whose title the word "censorship" appears. No trade magazine to our knowledge has cam- paigned more steadily against government control over information than this journal has. But when national security is involved, as it is today, and when an attempt to pro- tect it is made in a form that virtually guar- antees failure, we feel the only thing to do is to put the censoring power in the hands of people who will use it with discretion. An Office of Censorship should be recreated. Its chief should be a man of unassailable pro- fessional experience in news and should report directly to the President. His staff should be drawn from the better news brains in broad- casting and the press. Only that kind of an organization is compe- tent to reconcile the news media's avidity for news and the government's characteristic par- tiality to concealment. Byron Price, now dep- uty director general of UN, performed exem- plary service during World War II as director of censorship, working voluntarily with press and radio without a single untoward incident. No American newsman likes censorship. But neither does any responsible human like war or what passes for "peace" at this chaotic moment. If censorship over government news must come, as we believe it must, it should be ad- ministered by people who understand its in- herent evils and who will not attempt to perpetuate it or their administration beyond the limits of the present emergency. BROADCASTING • Telecasting October 1, 1951 • Page 29> KVER SOLD SALE of KVER Albuquerque, N. M, Washington and Atlantic City, was is subject to FCC approval. Transfer applications were filed for WGAD Gadsden, Ala.; WJHO Opelika, Ala.; KWRN Reno, Nev. FCC granted final approval to transfers of the following stations : KOLT Scottsbluff, Neb.; WREV- AM-FM Reidsville, N. C; WHLN Harlan, Ky.; WNVA Norton, Va. and others. (Details in Fee Round- up, page 111). KVER licensee, Westernair Inc., will sell the station to Mrs. Price and Bert Arnold, an active broad- caster. He has been with WFLA Tampa, WQAM Miami, WGR Buf- falo, N. Y., and other stations. Blackburn-Hamilton Co. handled the KVER sale. W. Curtis DeLamar, publisher of the Gadsden (Ala.) Times, filed to buy WGAD there from General Newspapers Inc. for $46,000. He is applying through Goosa Broad- casting Co., a corporation owned 60% by him, 30% by his wife and 10% by his daughter. Owners of WJHO Opelika, Ala., requested permission to sell one- fourth interest to Miles H. Fergu- son, local business man, for $7,500 plus. Present partners are Yetta G. Samford, C. S. Shealy and Ai- leen M. Samford, executrix of the estate of Thomas D. Samford, Jr., deceased. The partnershsip does business as Opelika-Auburn Broad- casting Co. A veteran broadcaster, Donald W. Reynolds, filed to purchase 50% interest in KWRN Reno, Nev., from Kenyon Brown for §1,250. Mr. Reynolds is majority owner of KFSA-AM-FM Fort Smith and KBRS Springdale, Ark. He also holds interest in TV appli- cations for Tulsa, Oklahoma City, Las Vegas, Little Rock and Erie, Pa. He is part owner of KHBG Okmulgee, Okla., KAKE Wichita, Kan., and WIKK Erie. Three Other Stations File for Transfer for $80,000 to Mrs. Helen Price, reported last week. Transaction also with the Commission last week HAID TO WSPD Succeeds Flanagan As Mgr. APPOINTMENT of Allen L. Haid, manager of Fort Industry's WSAI Cincinnati, as manager of the c o m p a n y's WSPD-AM-FM- TV Detroit was announced last week. In his new post Mr. Haid succeeds E. Y. Flanigan, who died in late Au- gust [Broadcast- ing • Telecast- ing, Sept. 3]. Glenn Jackson, program director of the WSPD properties, was named vice president and general manager of WMMN, the Fort In- dustry station at Fairmont, W. Va. J. Robert Kerns, manager of WMMN, goes to WSAI as vice president and managing director. The changes were announced by Richard Jones, Fort Industry vice president in charge of the com- pany's northern district. The new WSPD manager is a former man- ager of WMMN who moved into the WSAI managership when Fort Industry acquired that station ear- lier this year. upcoming NARTB DISTRICT Dates Bist. Hotel Oct. Utah Davenport Clift Beverly Hills Hotel St. Charles Shamrock 4-6 8-9 11-12 15-16 13 MEETINGS City Salt Lake City Spokane San Francisco Los Angeles New Orleans Houston Mr. Haid Nov. 1-2 5 Soreno St. Petersburg 8-9 7 Seelbach Louisville 12-13 3 William Penn Pittsburgh 15-16 1 Somerset Oct. 2-3: NARTB Television Program Standards Committee Meeting, NARTB Hdqrs., Washington. Oct. 4-5: Kentucky Broadcasters Assn., Hotel Beecher, Somerset, Ky. Oct. 4-5: Continental Adv. Agency Network, 19th Annual Meeting, Phila- delphia. Oct. 5-7: Second District Meeting, Adv. Federation of America, Sterling Hotel, Wilkes-Barre, Pa. Oct. 7-9: Tenth District Meeting, Adv. Federation of America, Washington- Youree Hotel, Shreveport, La. Oct. 12-13: Alabama Broadcasters Assn., U. of Alabama, Tuscaloosa. Oct. 15-16: Boston Conference on Dis- tribution, 23d Annual Forum, Hotel Statler, Boston. Oct. 15-19: Society of Motion Picture & Television Engineers Convention, Hollywood Roosevelt Hotel, Holly- wood. Oct. 18-19: North Carolina Assn. of Broadcasters, Fall Meeting, Battery Park Hotel, Asheville, N. C. Oct. 18-20: AAAA Pacific Council An- nual Meeting, Hotel del Coronado, Coronado, Calif. Halley Speaks RUDOLPH HALLEY, prosecutor of the former Kefauver Committee and Liberal Party candidate for president of the New York City Council, will address the first lunch- eon meeting of the 1951-52 season of the Radio Executives Club of New York, Oct. 4, at the Waldorf- Astoria Hotel. AMA Cites NBC AMERICAN Medical Assn. re- cently bestowed a citation upon NBC in "appreciation of cordial cooperation and effective teamwork in health education by radio." Presentation was made at the close of Worthy of His Hire, an NBC radio documentary about employ- ment of the physically handi- capped, broadcast Sept. 23. Award was made by Dr. W. W. Bauer of AMA and was accepted by Niles Trammell, chairman of the NBC board. SPEAKERS at the up-state New York BMI program clinic in Rochester, Sept. 20 [Broadcasting • Telecasting, Sept. 24], include (seated, I to r): Ken Sparnon, BMI field rep- resentative for New York state and clinic chairman; E. R. Vadeboncoeur, vice president and general manager, WSYR-AM-TV Syracuse; Dr. Howard Hanson, Eastman School of Music, Rochester; Carl Haverlin, BMI president; William A. Fay, vice president and general manager WHAM-AM-TV Rochester, director of NARTB District 2 and chairman, Up-State N. Y. Broadcasters Committee; William S. Hedges, NBC vice president; Jack Knabb, Jack Knabb Adv., Rochester. Standing, Merl Galusha, super- visor, farm broadcasting, WGY Schenectady; Earl Kelly, manager, WWNY Watertown; Milton Slater, program director, WCAX Burlington, Vt.; W. Harold Moon, assist- ant general manager, BMI Canada, Toronto; Murray Arnold, program manager, WIP Philadelphia; Russell San- jek, director of special projects, BMI New York; Glenn Dolberg, BMI director of station relations; W. Robert Rich, program director, WBEN Buffalo. AD ALLOWANCES Proposal Preserves Power WATERED-DOWN minority pro- posal, which would preserve most of the administration's powers over allowable advertising costs, was contained in legislation marking time in the Senate last week. The minority substitute was of- fered by Sen. Homer Capehart (R-Ind.), author of the original formula, and three GOP colleagues, and represented a noticeable with- drawal from the position they had taken earlier. The new administration proposal1 was outlined in a report filed with the upper chamber last week Authorities say it would restrict the number of manufacturers who could apply for price boosts under a "financial hardship" clause, and permit the President to set un elastic ceilings for allowable adver- tising, selling, labor and other costs [Broadcasting • Telecasting, Sept. 24]. The new Capehart plan goes along with the administration pitch in these details, but sets aside exceptions which would: (1) Require the President through the Office of Price Stabili- zation to issue regulations within 60 days and mandate a complete revision of all price levels. (2) Employ a mandatory cutoff date of July 26 in allowance for sellers' increased costs in ceiling price levels. (3) Allow a manufacturer, pro- cessor, or industrial service estab- lishment to apply for an increased price ceiling beyond July 26 if he is paying increased labor costs be- yond that date. The bill (S 2170) was reported last Monday by the Senate Bank- ing & Currency Committee. The minority substitute (S 2155), in- troduced Sept. 21, also was co- authored by Sens. John W. Bricker (R-Ohio), Everett Dirksen (R-Ill.) and Andrew F. Sehoeppel (R- Kans.). The full committee earlier had adopted the administration plan, 9-4. CBS BONUS Add Three in Idaho ADDITION of three new CBS ra- dio bonus affiliates in Idaho [Closed Circuit, Sept. 17] was an- nounced last week, effective today (Monday). They are: KID Idaho Falls, on 1350 kc with 5 kw day and 500 w night, owned by Idaho Radio Corp. with C. N. Layne as general manager; KEYY Poca- tello, on 1240 kc with 250 w full- time, owned by Radio & Television Broadcasting Co. of Idaho with Clayton S. Hale as general man- ager, and KVMV Twin Falls, on 1450 kc with 250 w fulltime, owned by Radio Sales Corp. with Arch L. Madsen as general manager. KID and KEYY will be bonus to KSL, CBS radio affiliate in Salt Lake City, and KVMV will be bonus to KDSH Boise, Ida. Addi- tions bring CBS Radio affiliates to 203. Page 30 • October 1, 1951 BROADCASTING • Telecasting HENNOCK POST Heatin^ Resume Tomorrow "Zfiz BEHIND closed doors, the Senate Judiciary Committee resumes hear- ings tomorrow (Tuesday) on the nomination of Frieda B. Hennock ';o be a judge of the U. S. District Court, Southern District of New York. Hearings were prolonged because of time consumed by opposition witnesses and by frequent inter- uptions of legislative activity on the floor of the Senate. The executive session was a de- parture for the committee which normally holds such meetings in the presence of the public and newsmen. It consumed all day Thursday ■and was put over until tomorrow ■■after two witnesses testified Fri- day. According to a source close to i the proceedings it was indicated E that some members of the commit- » tee feel the opposition may be i scoring at least a long delay in any Senate action. It was even speculated that the ■ committee may stretch hearings out and possibly sit on the nomination j thus setting up a recess appoint- d ment by the President. If this , materialized, confirmation proceed- ings would be put off for some 5 months. Because of continued de- : lays in committee, the proceeding J has entered what is fast becoming the Senate rush to adjourn. Chairman Pat McCarran (D- j Nev.) virtually decreed secrecy on ,|the proceedings Thursday by an- nouncing he would not call Miss hennock to the stand and that he : doubted whether the transcript of the hearings would be made public. I However, it is expected that Miss Hennock will volunteer testimony 1 on her behalf. Sen. McCarran said 1 the committee would permit her to ' testify. Miss Hennock was present \ in the hearing room during the '; sessions. Thursday was her 47th birthday. Spokesmen for New York's legal groups led the parade of witnesses testifying in opposition to the nom- ination on grounds that Miss Hen- nock lacks experience and is not qualified for a judgeship. Only witness testifying in sup- port of Miss Hennock's nomina- tion thus far was John T. Cahill, RCA director and general counsel. Mr. Cahill, a former U. S. attorney in New York's southern district, told newsmen he knew the Com- missioner as a lawyer and was ap- pearing on her behalf. ■» Among those who may testify are FCC Chairman Wayne Coy, Comr. Paul A. Walker and possibly Comr. Robert F. Jones. Identified as witnesses Thursday were President Whitney Seymour, Louis M. Loeb, also with law firm representing New York Times, and Leo Fennelly, all of the, Assn. of the Bar of the City of New York, and Henry Root Stern, New York County Lawyers Assn. Appearing Friday in opposition were Howard F. Burns, of Cleve- land, chairman of the American Bar Assn.'s judiciary committee, and Chester Wood of the New York State Bar Assn. Still others may -be called tomorrow to argue against confirmation, it was Said. A full committee, under the chairmanship of Sen. Pat McCar- ran (D-Nev.), attended the ses- sions. It was reported that Sen. Robert C. Hendrickson (R-N. J.) led the forces supporting Miss Hen- nock's nomination. Sen. Warren G. Magnuson (D- Wash.), also a member of the Sen- ate Interstate & Foreign Com- merce Committee, said he wanted to hear both sides before taking a position on the nomination. And, he added, he thought that was the way all the Senators felt about it. Sen. Magnuson also indicated that certain "legal cases" were dis- cussed in committee. It was reported that one matter injected into the proceedings was a lawsuit Miss Hennock filed against Julius Silver, who was her law partner from 1927 to 1934. It was further reported that the case in- volved a dispute over an agreement dissolving the partnership. Also involved were royalties Miss Hennock was said to have alleged they were to share from the sale of a new type of camera. Intro- duced in evidence was Judge Cor- nelius Smyth's opinion deciding against Miss Hennock. Others said to be ready to testify in support include: Louis S. Posner, former vice chairman, New York State Mortgage Assn.; Jacob Holtz- man, member, New York State Board of Regents; and Judge Agnes Craig, New Yourk City Municipal Court. A number of women's bar associations from the New York City area had representatives at the Capitol. They also may testify. Some women's bar groups from the area have endorsed her nomination. It was understood that the Fed- eral Bar Assn. of New York, New Jersey and Connecticut is on record in favor of Miss Hennock. Earlier in the week, Miss Hen- nock received backing from Attor- ney General J. Howard McGrath who said the Dept. of Justice would support the nomination "completely." He said she was "eminently qualified" for the judgeship. The Attorney General thus added his voice to the President's, who flatly stated at a news conference that he was not going to withdraw the nomination he sent to the Sen- ate June 12. LIBRARY 'UNITS' New Service Feature Added by APS MAKING a sharp departure from established transcription library practice, Associated Program Service announced last week its library has been divided into units which will be leased singly or in combination, as well as in toto as in the past. * The new policy was announced by Maurice B. Mitchell, APS vice president and general manager, who said a station's individual library needs will be substantially the only factor determining what it buys from APS. If a station needs only popular tunes, or transcribed commercials, for example, it need buy only that library unit out of the present library service, Mr. Mitchell ex- plained. The decision to sell APS serv- ices in units, he said, resulted from frequent inquiries for specific por- tions rather than the full library. APS officials feel stations should not be "forced" to lease an entire library in order to get only the parts they need. With the number of stations now exceeding 2,000, he explained, a large number are "specialist," emphasizing programming in spe- cific fields, with the result their library needs center on certain basic types of music rather than the full range. Many stations, he said, will still want the full APS service. This will still be available at the regu- lar APS price. For those who want only parts, the following breakdowns have been made (prices are at one-year minimum) : 1. Commercial Library — composed solely of transcribed commercials, in- cluding weather jingles, time jingles, lead-ins for 26 different types of adver- tisers, and others, plus the APS "Tran- scribed Sales Meetings." Available at $22.50 a month. 2. Production Library — consists of 247 different cuts of production music: Bridges, moods, sound effects, stingers, interludes, fanfares, modulations, etc. at $19.50 a month. 3. Show Medley Library— total of 82 medleys from major musical shows (250 selections); useful as open-end pro- grams. $22.50 a month. 4. Radio Music Library — composed of 687 titles (aside from "bonuses") in the popular concert and standard produc- tion music fields. $47.50 a month. 5. Popular Library— Total of 729 dif- ferent selections in popular dance music field (aside from "bonuses"), plus new releases monthly. $39.50 a month. To save recoupling costs and keep prices down, material on the re- verse sides of discs comprising the new library units may be used as "bonuses," whether the reverses are part of the library or not. Index cards for the extra material are included without extra charge. Stations which subscribe to two or more of the unit libraries are allowed a 10% discount on the cost of each. The contract is for a minimum of one year, but provisions are made for longer station protection up to five years. As a special bonus, APS is of- fering a collection of Christmas carols for subscriptions entered by Oct. 15. NEW SONG by Meredith Willson, musical director of NBC Radio's The Big Show, titled "Three Chimes of Silver," has been proclaimed official song of NBC's 25th anniversary celebration by Charles R. Denny, executive vice president of the net- work. BAB EFFORTS Networks Pledge Support STATEMENTS of officials of ABC, CBS, MBS, and NBC prais- ing the objectives of BAB were released by the radio-promotion bureau last week on the heels of the announcement that the networks and their owned-and-operated sta- tions have signed for membership [Broadcasting • Telecasting, Sept. 24]. Howard S. Meighan, president of the CBS Radio Division, said "the dominance of the essential and unique values of radio is unchanged. It is only some of the thinking about these values which has shifted. Now that BAB is armed with funds and backed with the unified energies of radio broadcast- ers, I am convinced this thinking will swing back to its proper per- spective." Charles R. Denny, NBC execu- tive vice president, said, "We are in accord with the aims and ob- jectives of BAB in its efforts to bring to the broadcasting industry, advertisers, agencies, and the pub- lic a complete awareness of ra- dio's economic and social values. . . . We intend to participate fully in BAB's activities, not limiting our support to financial matters." Speaking for ABC, President Robert E. Kintner said that "ABC is happy to join BAB because of the results we feel BAB can achieve in promoting and publicizing as well as further developing radio as the nation's largest mass communi- cations medium. ABC has the strongest possible faith in the fu- ture of radio. . . ." Mutual President Frank White called it "both a privilege and an obligation for Mutual to lend its tangible support to the growing activities of BAB. . . ." ROADCASTING • Telecasting AWRT Meeting FIRST annual meeting of New York state chapter of newly organ- ized American Women in Radio & Television will be held at Hotel Ten Eyck, Albany, Nov. 17-18. Two-day convention is slated to in- clude two panel discussions, social events and business meeting. Jane Barton, program director, state radio bureau, Dept. of Commerce, will serve as chairman, and Beth Lee, formerly with WPTR Albany, vice chairman of the convention committee. October 1, 1951 • Page 31 ONE-WAY GAZERS at NARTB District 11 meeting included (seated, I to r): Manny Marget, KVOX Moorhead; Harry W. Linder, KWLM Willmar, district director; Oliver Gramling, AP. Standing, S. (Bud) Fantle, KELO Sioux Falls; Robert Tincher, WNAX Yankton; Odin Ramsland, KDAL Duluth; Jack Hardesty, NARTB. District 1 1 met in Minneapolis. Bill of RiohtS °^ Permissi°n could cause no harm ** to city officials, he said, whereas (Continued from page 23) lack of permission would do "ir- hold, N. J., Judge Schettino heard reparable damage." William B. Novogrod, attorney for Mr. Frankel argued that because the .newspaper and station, Mr. the rights of newscasts are not McKeon, and City Attorney Abra- settled in law, the court should ham Frankel, representing the city hesitate to hand down a rule. He council. The court was told several cited decisions in which courts have councilmen had decided they had no held broadcasts of court proceed- objection to the broadcast after ings are not "rights" of stations, court action was instituted. and referred to the Kefauver crime The court noted that the mayor hearings, and councilmen perhaps feared a Judge ' Schettino felt the court rabble meeting would develop be- should not dodge the question cause of broadcasting, but later merely because it was unique. He felt there would be no objection if continued that news broadcasting the complete proceedings were comeg within the basic term of broadcast. Frank L. Wilgus, WJLK .<press» in the federal and state news director, said the pickup in- constitutions stallation would be simple. Jud Schettino took the position Attorney Novogrod argued that that & fean Qn broadcasts of a b. the whole history of democracy is Hc heari wou]d do irreparable based on keeping the citizens m- ^ to the constitutional rights formed and said public rights trans- Qf thg g (Agb park pregs cend all other interests. Granting inc., operating WJLK). He said: prT f\ I I T Dl IT ®n *ne Das'c human interest our Jfc ' v/W I r U I country spends millions of dollars TV Greatest DrOO Droadcasting its public affairs, its " civilization, through the Voice of PRODUCTION of radio receivers America to peoples who are slaves in during the declining trend that has suppressed nations, marked the first eight months of Yet, when we have an opportunity 1951 held up much better than that to do the same to some of our own of TV sets, according to the month- unenlightened local citizens we object ly industry report compiled by Ra- because it is something novel or dio-Television Mfrs. Assn. something new. Radio output dropped 3.5% dur- , e^tened local cit.zenry is . j j j. j: the best offense against foreign, op- ing the period compared to 13% for presgive thinking and against the lo_ TV sets, RTMA found, amounting cal> state and municlpal corruption to 8,977,232 radio m 1951 compared that has been revealed in our country, to 9,303,000 in the first eight Judge Schettino said he was not months of last year. TV output unmindful of the need to maintain this year reached 3,633,516 sets in decorum at public proceedings, eight months compared to 4,184,400 «It is one thing to say a mayor for the same period a year ago. and council C£m control the me_ August production included 48 - chanicg of a meetin and something 323 radios with FM reception facil- else to sa that th haye a ri ht ities, wath 246,287 TV sets m 1951 ag bHc officialg tQ exdude th having FM-band tuners. Television Home Radios Portables Auto Sets January 645,716 750,289 75,294 346,799 February 679,319 764,679 79,859 437,779 March (Five Weeks) 874,634 988,078 147,037 545,297 April 469,157 619,651 150,494 542,021 May 339,132 581,577 164,171 603,534 June (Five Weeks) 326,547 346,135 228,454 494,202 July 152,306 184,002 70,538 293,955 August 146,705 295,587 77,568 190,252 TOTAL 3,633,516 4,529,978 993,415 3,452,839 CENTER OF ATTRACTION for this group of NARTB District 11 delegates was Alice Kavanaugh, WTCN Minneapolis. Standing (I to r): Dalton LeMasurier, KDAL Duluth; Harry Hyett, WEAU Eau Claire; F. E. Fitzsimonds, KFYR Bis- marck; Lee L. Whiting, KEYD Minneapolis; Burt Squire, BMI; Bill Young, Lang-Worth; John Boles, KCJB Minot, N. D. Seated beside Miss Kavanaugh, Ray Eppel, KORN Mitchell, S. D. DISTRICT 12 Listener Trends Feature Opening Day Talks (District 10 Story on page 72) TRENDS in listener program choices were reviewed Thursday after- noon during the opening day of the NARTB District 12 meeting, held at the Broadview Hotel, Wichita. The discussion was first of the kind held during the current series of meetings. * As in five of the six meetings held prior to the District 12 sesV sion, attendance ran ahead of one year ago. Eighty-three persons registered during the opening day, compared to a final registration of 80 in 1950. Total attendance for the seven meetings held thus far this year is 650, compared to 605 for the same districts a year ago. Dr. Forrest L. Whan, U. of Wichita, conducted the session on audience preferences. Dr. Whan has been conducting audience stud- ies for more than a decade. dissemination of news of public in- terest in a mechanical manner which is new." Judge Miller said: I have noted with very great pleasure and satisfaction the decision of Supe- rior Court Judge Schettino of Asbury Park, N. J., holding that the public is entitled to have access to city council meetings through radio broadcasting. Judge Schettino's decision recognizes that radio broadcasting, although a comparatively recent scientific devel- opment of public information, never- theless is just as important as any of the older instruments of information. Here we have a judge with vision, as well as legal learning, who understands that the law is a living, growing thing which must be restated from time to time in terms of varying and changing community problems. His decision is a very proper recog- nition of the public's need and desire for accurate, on-the-spot radio cover- age, and of their right to enjoy all the channels of speech and press which science and industry have made avail- able to them. Ben Chatfield, WMAZ Macon, Ga., president of National Assn. of Radio News Directors, and Charles McCuen, WTCN Minne- apolis, NARND news director, con- gratulated WJLK on its fight on behalf of free speech. After the hearing Mayor Smock was quoted in the Press as follows : "WJLK performed an important public service by bringing the hear- ing to the public." He emphasized his belief the broadcast was a valuable service "because it was a complete broadcast of the hearing." NJBA voiced its recognition of the importance of the decision. S. Carl Mark, of WTTM Trenton, who is NJBA president, issued this statement: The decision of Judge Schettino in upholding the right of WJLK to broadcast a public council meeting affirms the belief held by every broad- caster that radio, like the press, per- forms a function guaranteed by the Constitution. Todd Presides Jack Todd, KAKE Wichita, Dis- trict 12 director, presided at thie Thursday - Friday meeting. Thp opening morning session included talks by Carl Haverlin, BMI presi- dent; Oliver Gramling, AP assist- ant general manager, and Col. George A. Duerr, information sec- tion headquarters, Fifth Army. Robert K. Richards, NARTB public affairs director, described the new NARTB radio-TV operation and reviewed the association's govern- ment relations program. The famed Wichita Kiwanis Glee Club entertained the delegates at the Thursday luncheon. Resolutions committee named by Director Todd comprised Fred L. Conger, WREN Topeka, chairman; Walter Turner, KWBW Hutchinson, and Guy Farnsworth, KCRC Enid. Oklahoma and Kansas state asso- ciations reported to the meeting just before adjournment Thursday as NARTB started carrying out a membership suggestion that state groups take part in district meet ings. Page 32 • October 1, 1951 BROADCASTING • Telecastin Here's what the Regional Sales Director of the Wm. B. Reilly Com- pany (Luzianne Coffee) says about WITH: During our recent TV-Radio promotion campaign, radio station WITH produced inquiries at a lower cost than any other media used." There's just one good reason why: WITH delivers more buying listeners- per -dollar than any other radio or TV station in town. Let your Headley-Reed man tell you what WITH can do for you! j&Sfa W I T H / BALTIMORE, MARYLAND station TOM TINSLEY, President ■ Represented by HEADLEY-REED ROADCASTING • Telecasting October 1, 1951 • Page 33 WOR can sell anything at less cost to more people, more often, than any other station in the United States! WOR can sell automobiles. (Ask Austin of England, Chrysler, Dodge, Ford, General Motors, Hudson, Willys, etc.) WOR can sell plays and pictures. (Ask RKO, Paramount, Loew's, Twentieth Century Fox, United Artists, Universal — ask anyone in show business.) WOR can sell beverages. (Ask Krueger, Ruppert, Schaefer, et al) WOR can sell clothes. (Ask Bond.) WOR can sell confections and soft drinks. (Ask Peter Paul, Breyer Ice Cream Co., Life-Savers, Pepsi-Cola, etc.) WOR can sell food and drugs. (Ask anybody!) WOR can sell . . . but why go on about a station that has one of the most remarkable records in all hard-hitting media today. can sell anything at less cost to more people, more often, than any other station in the United States! WOR picked up hundreds of thousands of new customers for one client for less than l/2-cem each! That's a fact! Ask the Hudson Pulp and Paper Co. Or call, write or bicycle over to — that power-full station at 1440 Broadway, in New York WOR LOngacre 4-8000 WOR INAUGURAL PARTY held Sept. 20 at opening of John E. Pearson Co.'s Minneapolis office included these guests (seated, I to r): James Bowden, man- ager of office; John E. Pearson; Earl Classen, Pillsbury Mills; Willis White, Leo Burnett Co., Chicago. Standing: George Clark, Pearson Chicago office; Loy Booton, Bruce Brewer Agency, Minneapolis; Robert Spaeth, General Mills; Dewitt Jones, Leo Burnett Co. TRUMAN AIDE Pratt Soon to Take Telecommunications Post FIRST inkling of concrete steps toward forming American policy on national and international frequency allocations — and particularly on possible restoration of precious spectrum space to radio-TV broadcasters — may develop at the government level later this month. Defense Ads (Continued from page 27) "look into that also." The Navy, he reported, has received substan- tial public service on the radio. Moreover, a number of small sta- tions have notified him that the ra- dio industry allots "millions of dol- lars" annually in free time. The Army and Air Force, he indicated, could follow suit in this regard. The object of Sen. O'Mahoney's continuous tirades the past week have been the Frankie Laine show, starting on CBS next Sunday (Oct. 7) ; 15-minute programs featuring Bill Stern on NBC beginning Dec. 1; and the Game of the Week (football) starting Oct. 13 on ABC. Of significance is the fact that funds for these three network shows were obligated or paid for under the budget for 1950-51 end- ing last June 30. A sum of $735,- 000 is earmarked under a $3.1 mil- lion recruiting largesse for radio and TV during the current fiscal year ending next June 30. This figure would cover only radio-TV announcements this fall and next spring and no programs. According to Grant Advertising Inc., Washington, the exact sums obligated under the old budget are $434,602 for the Laine show, to run 39 weeks; $254,000 for the Stern series, scheduled to continue through the winter months; and $117,000 for the Game of the Week, for the duration of the football season. Other Shows Named Other programs cited by the Senator were the Roller Derby on ABC and Madison Square Garden sports events. This series has been completed. In expressing his belief that the network programs are of "doubtful value," The Wyoming Democrat was joined by Sen. Homer E. Fer- guson (R-Mich.), who claimed "there is no rhyme or reason for this expenditure." Sen. O'Mahoney quoted Rep. George D. Mahon (D- Texas), another conferee, as agree- ing with him. Conferees also are certain to scrutinize monies for newspapers ($525,000 or 25%) and maga- zines ($420,000 or 20%). Thus, there may be sentiment also for cutting printed media funds. Com- mittee is expected to meet shortly. Senators sitting in joint confer- ence committee, besides Sen. O'Ma- honey, are Sens. Carl Hayden (D- Ariz.), Richard B. Russell (D-Ga.), Dennis Chavez (D-N. M.), Harry Byrd (D-Va.), Styles Bridges (R- N. H.), Kenneth Wherry (R-Neb.), Leverett Saltonstall (R-Mass.), and Sen. Ferguson. House mem- bers include in addition to Mr. Mahon, Reps. Harry Sheppard (D- Calif.), Robert L. Sikes (D-Fla.), John J. Riley (D-S. C), Clarence Cannon (D-Mo.), John Taber (R- N. Y.), Richard B. Wigglesworth (R-Mass.) and Errett P. Scrivner (R-Kans.). CBS-Radio carried Lux Radio Thea- tre's tribute to film industry last Mon- day with seven top films previewed. This was seen last week as Haraden Pratt, vice president of American Cable & Radio Corp., laid the groundwork in Washing- ton for assumption of his duties as the President's telecommunications advisor. Mr. Pratt expects to assume his responsibilities within the next fortnight. He will headquarter in the old State Dept. building, now occupied by the National Security Resources Board. Mr. Pratt will work with NSRB and the Chief Executive on international fre- quency problems and those en- tailed in the allocation as between government and civilian users [Broadcasting • Telecasting, Aug. 20, 6]. Confer With Truman Mr. Pratt probably will confer with Mr. Truman at the outset, once he has cleared routine matters of setting up shop. He told Broad- casting • Telecasting last week he will assume his duties within the next two weeks. He hopes to function with a small staff. Aside from working on govern- ment-civilian frequency allocation problems and international agree- ments, Mr. Pratt will work with the NSRB on issues touching on Presidential authorization to as- sign radio frequencies to govern- ment stations without regard to FCC's licensing regulations and to take over civilian telecommunica- tions facilities, radio and wire, for emergency purposes. These are posed in Sees. 305 and 606 of the Communications Act. McFARLAND BILL Continues Under Study HOUSE Interstate & Foreign Com- merce Committee last week contin- ued marking up the McFarland Bill to realign FCC procedures. At the end of the week, the committee was reported to be deep in the long-contested section that deals with the relationship of the Commission staff to the members of the Commission. The McFarland Bill (S 658) would not permit the Commission to consult with any of its prosecu- tory or investigatory staff when making its decision in contested hearings on applications. Also barred would be conferences between hearing examiners and other FCC staff members. These issues in particular, which have drawn fire from the FCC itself, have been slowing committee progress on the bill, it was under- stood. Chairman Robert Crosser (D- Ohio), when questioned about the bill last week, said he could not speculate how much time the com- mittee would take in its delibera- tions because the measure is so "controversial." Truman Opens Drive PRESIDENT TRUMAN was scheduled to make a four-minute address to the nation over the four major radio networks and coast- to-coast TV channels at 10:55 p.m. EST last night (Sunday) to launch the 1951 Red Feather Campaigns of America. CCBA MEET Views Sales, Shows PROGRAMMING and sales domi- nated the first annual meeting of the Central Canada Broadcasters Assn. at Toronto, Sept. 24-25. Some 100 station executives, station rep- resentatives and advertising agency executives attended the meeting at the Royal York Hotel, under the chairmanship of Ralph Snelgrove, CKBB Barrie. Murray Brown, CFPL London, was elected president of the CCBA starting January 1, with J. G. Hy- land, CJIC Sault Ste. Marie, as first vice-president; Frank Ryan, CFRA Ottawa, second vice-presi- dent; Wm. Mitchell, CKCR Kitch- ener, treasurer; and Bob Lee, CHUM Toronto, secretary. Repre- senting the CCBA on the CAB board will be Ken Soble, CHML Hamilton; Ralph Snelgrove, CKBB Barrie; and J. A. Dupont, CJDA Montreal. The CCBA went on record sug- gesting to the CAB that Harry Sedgwick, CFRB Toronto, be made honorary president of CAB for life. The meeting also decided to ask Ontario government authori- ties to (1) lift restrictions nowj limiting beer and liquor advertis- ing on Ontario stations, (2) ask CAB to change number of directors from 11 to 12 and to serve two- year terms (3) urge CAB take steps to sit in on revision of regu- lations for all Canadian broadcast- ing, and (4) set up CCBA program exchange and technical committees. AIR MUSIC POST Patterson Named Counsel ROBERT P. PATTERSON, for- mer Secretary of War, has been named general counsel for Air Mu- sic Inc., President Linton Wells is to announce today (Monday). Air Music Inc. is associated with Func- tional Music Inc., Chicago, a Mar- shall Field enterprise. According to Mr. Wells' announce- ment, Air Music's hundreds of sub- scribers include The National City Bank, Bankers Trust Co., J. Henry Schroder Banking Corp., Bowery Sav- ings Banks, Readers' Digest, American Cyanamid Co., Insurance Co. of North America, Hotel Waldorf-Astoria, Lig- gett Drug Co., Sears Roebuck & Co., Gimbel's, Saks Fifth Avenue, Bulova Watch Co., Central Airlines Terminal, Loft Candy Co., Dun & Bradstreet and the Boxy Theatre. Bowles Approved NOMINATION of Chester Bowles to be Ambassador to India squeezed by a special Senate subcommittee last Wednesday. The Senators voted 3-2 to approve President Truman's nomination. Ambassa- dor-designate Bowles is a former advertising executive and served as Governor of Connecticut. He started Benton & Bowles with Sen. William Benton (D-Conn.) in 1929. Page 36 • October 1, 1951 BROADCASTING Telecasting K G G M CBS in Albuquerque announced the appointment o^ WEED and COMPANY NEW YORK, BOSTON, ATLANTA, DETROIT, CHICAGO, LOS ANGELES, SAN FRANCISCO ad Rational ^4duediiin<^ l/^epmsentatlves KGGM KVSF 5000 watts 610 Kc. 1000 watts 1260 Kc. Albuquerque, N. M. Santa Fe, N. M. BROADCASTING • Telecasting October 1, 1951 • Page 37 RADIO'S HOLD Will Continue Dominant, Fellows Declares RADIO will maintain its position as a dominant mass medium of adver- tising, and probably improve this position regardless of development and expansion of other media, NARTB President Harold E. Fellows told a joint luncheon of the Omaha Ad Club and NARTB District 10 last Tuesday (see district meeting *— — story page 72). As late as last summer, Mr. Fel- lows said, 71% of the production of America's set manufacturers was devoted to building AM and FM radio sets, with factories finding demand far ahead of a year ago. Mr. Fellows aimed several sharp comments at anti-radio elements. Citing figures showing how the number of radio stations has tripled in a decade, whereas ad- vertising expenditure of the U. S. has more than doubled in the same period, he noted that over a hun- dred TV stations are on the air in 67 markets. But, he insisted, radio is holding its own in TV markets and in some cases is im- proving its position. Radio's position as the lowest cost-per-thousand mass medium is based on its flexibility, intimacy of approach and speed, he said, add- ing that the medium perhaps has been derelict in failing to increase its own rates where such increases certainly are justified. "Radio needs nothing today but the confidence of those who admin- ister its affairs — such confidence on their part, for example, as already has been demonstrated by the lis- tening public," according to Mr. Fellows. "For out of that confidence will grow a new, burning desire to make radio an even greater instru- mentality than it has proven itself to be." COMPTON NAMED To Davis Engineering Staff APPOINTMENT of Robin D. Compton to the staff of George C. Davis, radio-TV consulting engi- neer, was announced last week. Mr. Compton is a veteran of 25 years in radio and television and will de- vote most of his time to TV en- gineering. Mr. Compton worked for twelve years with NBC in New York, spe- cializing in television development and operation. He also supervised planning and construction of WPEN-TV (now WCAU-TV) Philadelphia and WOIC (now WTOP-TV) Washington, D. C. Syracuse Talk LLOYD GEORGE VENARD, vice president and New York manager of the O. L. Taylor Co., station representative, will speak today (Monday) at a meeting of the Syracuse Advertising Club. THE ARROWHEAD NETWORK WEBC WEAU wise WMFG WHLB WJMC — Duluth-Superior — NBC — 5000 Watts — Eau Claire, Wis. — Madison, Wis. — Hibbing, Minn. — Virginia, Minn. — Rice Lake, Wis. NBC (ABC (MBS NBC NBC MBS 5000 Watts 1000 Watts 250 Watts 250 Watts 250 Watts Announce tLe appointment oftL GEORGE P. HOLLINGBERY COMPANY as Yjationai If^epresentatives October I, 1951 News 'Security1 (Continued from page 29) potent weapon in his hands. The result, inevitably, is further supj- pression of news. "The order does not contain proper declassification provisions and there is not a definite appeal regulation. A reporter protesting a decision of a department head would really have to go to the Atj- torney General to appeal, although Joe Short could be of some assist- ance." In explaining the order to news- men, Mr. Short had offered to help whenever a reporter felt legitimate"' news was being withheld. President Truman, in sending the regulations to governmen agency heads, said: Specifies Purpose "To put the matter bluntly, these regulations are designed to keep security information away from potential enemies and must not be used to withhold non-security in- formation or to cover up mistakes made by any official or employe of the government." The President said the order con- tains "no element of censorship, either direct or implied." He hoped "the American people will receive more, rather than less information about their government." ASNE's committee had studied the order carefully when consulted last summer by the White House.- A subcommittee of the National Security Council had reviewed the entire situation. In cautioning government officials against censorship, the President wrote that the order applies only to officials and employes of the gov- ernment, with the public requested to cooperate. No compulsion is placed on the public, however. FRAUD CASE C & W Files Bankruptcy THE HOLIDAY fiasco that em- barrassed radio and television sta- tions last year and allegedly lined the pockets of Harold Cowan and Ralph Whitmore, partners in a Hollywood mail order agency, cul- minated last week in bankruptcy petitions. The fabulous partners, whose glowingly described Christmas tree""1' ornaments disappointed many lis- teners and didn't even reach other $1 donors, according to evidence, went into court individually and as the firm of Cowan & Whitmore. Literally hundreds of creditors, including many radio and TV sta- tions, were listed in the petitions. Both men were indicted last March by a federal grand jury after they assertedly had reaped a fortune out of their holiday advertising [Broadcasting • Telecasting, March 5]. Mr. Cowan totaled liabilities at $338,826 and assets at $7,056. Mr. Whitmore's debts totaled $329,910 against listed assets of $9,556. Page 38 • October 1, 1951 BROADCASTING • Telecasting HOW TO WIN FRIENDS AND INFLUENCE DRUGGISTS in the high-income Middle Atlantic market Participate in the KYW "FEATURE DRUGS" Plan We knew that Philadelphia's popular Hal Moore would attract thousands of listeners to the twice- a-day programs of KYW's "Feature Drugs." But we never expected such terrific response from druggists themselves! When you hear comments like these from the men behind the counter, you know they're in there pitching for the participat- ing sponsors. "It's a revelation to see how many people bear the program. A man I haven't seen for 20 years called in an order on the telephone." "A neighborhood physician came in personally after hearing my store mentioned on the program." "Even the kids in the neighborhood tell me what Hal Moore said on the program." "About 30 people right in my neighborhood told me they heard it." Yes, that's the kind of trade reaction you can expect when you participate in KYW's "Feature Drugs." But "reaction" is only part of the picture. You get results. . in advertising, merchandising, sales. You get point-of-sale contacts, handled by a group of experienced drug merchandisers. You get pin-point promotions in hundreds of leading stores, with distribution of literature and samples where appropriate. You get regular reports on distribution, out-of-stock conditions, package visi- bility, shelf positions, rate of sale, competitive situations. In fact, KYW's "Feature Drugs" be- comes a high-power extension of your own sales force in this important market! For availabilities and costs, check KYW or Free & Peters. KYW PHILADELPHIA 50,000 WATTS NBC AFFILIATE _^ Westinghouse Radio Stations Inc m WBZ • WBZA • KDKA • WOWO • KEX • KYW • WBZ-TV ^ National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales Radio AMERICA'S GREAT ADVERTISING MEDIUM BROADCASTING • Telecasting October 1, 1951 • Page 39 ONLY ONE STATION /&) COVERS a OO rltlac *a compact market of 54 • AA CHICS counties in Eastern New York and Western New • 428 tOWIlS England whose population exceeds that of 32 states. • 54 counties • 2,980,100 citizens • 840,040 radio families • only NBC station • more people than 32 states • more goods purchased than 34 states • more spendable income than 36 states ^| Q Y the cap|tal °f the i7th smte A GENERAL ElECTRIC STATION REPRESENTED NATIONALLY BY NBC SPOT SALES Impact (Continued from page 25) get-at-places. Where the other media, requiring as they do the visual attention of the customer, are restricted to certain 'recreation rooms' in the home, radio can in- sinuate its auditory presence into all sorts of 'utility rooms' as well. Our findings show: 75% 42% 41% 33% 8% 8% 3% 3% 3% 1% 1% have have have have have have have have have have have sets in Living Rooms, sets in Adult Bedrooms, sets in Autos & Trucks, sets in Kitchens, sets in Child Bedrooms, sets in Dining Rooms, sets in Basements, sets in Attics. Portable sets, sets in Lavatories, sets on Sun Porches. Additional sets (less than 1% of the sample in each case) were found in barns, garages, 'dens', recrea- tion rooms and utility rooms. Radio, of course, is always in position to compete with the other media. However, in some areas radio's "squatters rights" are ex- clusive. Some 66.1% of all of the 7779 radio sets found among the 3500 sample households are in auto- mobiles, or in rooms where there are no television receivers. By the same token, 44.5% of all radio sets were found in places where news- papers and magazines are not usually read — autos, kitchens, chil- dren's bedrooms, basements, barns, garages and utility rooms. Radio's One-Two Punch But, even then, measurement by this proportion-of -homes-reached yardstick does not do radio full justice. In our opinion, broad- casters (and now telecasters) have too long accepted a "double stand- ard" of circulation morality. While the publisher is allowed to justify his circulation claims in terms of the number of units actually cir- culated, the broadcaster must at- tempt to justify his circulation in terms of the number of PLACES to which his units are circulated. For example, the writer's own case is in point. In our home, with its three AM receivers plus one auto-radio and a television receiver, we regularly receive three daily newspapers and six nationally-cir- culated popular magazines. Under the circulation "double standard," our household is counted as one radio-home, one television-home, three newspaper-homes and six magazine-homes. And, following the pixie logic of one weird for- mula proposal we would be counted a non-radio home because of the presence of a television set. In order to bring some clarifica- tion to a circulation picture mud- died by the curious logic of this double standard, we compared all four media on the basis of the pub- lisher's criterion — the number of units actually in circulation. In other words, we wanted to know how many sets, radio and TV, are in the market, as well as how many magazines and newspapers are cir- culated. And when the results were in, radio still led the pack — but by a wider margin than before. The average - units -in -circulation -per - family, for each of the media, was: 2.22 RADIO sets per family (1.75 in-the-home; 0.47 auto-radios). 2.03 nationally - circulated MAGA- ZINES per family (1.04 published monthly; 0.99 published weekly). 1.64 regularly-received NEWSPA- PERS per family (1.42 published daily; 0.22 published weekly). 0.37 TV sets per family. Ignoring, for the moment, the day-in-and-day-out availability of radio as contrasted to the restricted availability of newspapers and magazines, we find that Louisville market radio circulates a signfi- cantly greater number of units-per- family than does any of the com- peting media. Louisville Radio-Active To supplement what we had learned of the extent and intensity of radio's coverage of the Louis- ville market, we wanted to know something about the listening-habit patterns of families in that market. Particularly, we were interested in learning something about time-of- day and total-time-spent patterns. And, again, we wanted the com- parable picture for each of the competing media. We used three essentially similar series of questions to elicit the de- sired information relative to news- papers, television and radio. Ad- ditionally, we used a question- series specifically relating to the extent of auto-radio usage. There is a somewhat greater use of radio on Sundays, but weekday patterns differ little from Satur- day patterns. Adults living in homes with one or more radio sets, average: 2.75 hours of radio listening on typi- cal WEEKDAYS. 2.69 hours of radio listening on typi- cal SATURDAYS. 3.04 hours of radio listening on typi- cal SUNDAYS. In the Louisville market, a 'rur- ban' community where the auto is a practical necessity to efficient family living, the extent to which auto-radios are used in a very im- portant determiner of the intensity of radio circulation. We used two questions to bring out the information we needed. "ABOUT HOW OFTEN DO YOU. OR OTHER MEMBERS OF THE FAMILY, USE THE AUTO-RADIO WHEN DRIV- ING ABOUT LOCALLY ON EVERY- DAY BUSINESS OR SOCIAL CALLS?" Percentages, based on replies from 1464 owners of radio-equip- ped cars show: Short Longer Trips Trips Use the ear radio— % % ". . . almost all of the time" 34 42 ". . . quite a bit of the time" 12 19 ". . . only part of the time" 16 14 ". . . seldom" 24 15 ". . . almost never" 14 10 100% 100% By projecting our per-day aver- ages (of the amount of time spent (Continued on page UU) Page 40 • October 1, 1951 BROADCASTING • Telecasting Salesmaker to the Central South BROADCASTING • Telecasting October 1, 1951 • Page 41 SELL THE HEART OF VIRGINIA OVER WMBG RICHMOND^ The quickest way to get results in the South's top-ranking industrial market is through the station that sells your product with the strongest voice — WMBG, Richmond, Virginia. WMBG's recent changes in transmitting equipment have added 84,968 families to its regular listeners. But still more important, this increase in signal strength (which approximates an increase in power up to 10,000 watts) gives WMBG the most penetrating coverage within its service area. Add top-flight NBC and local programming to this picture and you have the lion's share of one of the nation's most important markets. This improvement in service to listeners and advertisers is typical of WMBG's leadership throughout its twenty-six year history. WMBG was the first commercial station in Virginia ... the first in Richmond to broad- cast daytime programs . . . the first to own its own buildings . . . the first to own a short-wave mobile unit and recording equipment... the first to use a directional antenna. It was the first station in Richmond with FM (WCOD) ...the first in the entire South to build a television station (WTVR) — the three deservedly known today as the "First Stations of Virginia". As exclusive representatives of WMBG for the past twelve years, John Blair & Company knows how successfully this pioneer station has moved goods for scores of spot radio advertisers. Today, WMBG is better equipped than ever to do the same for you ... contact your John Blair man today. INTERIOR of WMBG transmitter building. WMBG now uses FM tower as radiator of AM signal, providing a very substantial increase in WMBG coverage of the State of Virginia. JERRY LANE, whose popular woman's program "Home j§j| Edition", features such guest stars as Maggi McNellis. THE JOHN /IRGINIA'S MOST BLAIR WAY PROGRESSIVE RADIO STATION VIRGINIA STATE CAPITOL BUILDING. Richmond holds the in- dustrial rank of first in the South and fourteenth in the Nation, based on value of manufactured products. It is the cig- arette capital of the country, the trade center of the South Atlantic region. Its unusual economic stability stems from steady and widely diversified employ- ment in strong consumer goods industries. NEWTON THOMAS, emcee of "The 1380 Club" and a favorite with WMBG's big morning audiences. JOHN BLAIR & COMPANY specializes in radio rep- resentation exclusively. Since we are entirely re- moved from any other operation or function, we are able to give the sta- tions we represent our full time and our full efforts ... as specialists "^^*\ £■ COMPANY in selling via spot radio. JOHN BLAIR REPRESENTING LEADING RADIO STATIONS WALTER A. BOWRY JR., Assistant General Manager. CHARLIE SPEARS, mailman's bur- den with his "Western Request Time" RALPH JONES,"The Timekeeper", keeps listen- ers tuned to news of time and weather, music. Quiimn all Time Buyers: What do you \Z Tf. look for when you buy Timfi ? you consider the MARKET The Memphis market is certainly of prime consideration — a 2 billion dollar market that ranks first nationally in vol- ume of wholesale sales per establishment. you choose the station that REACHES THAT MARKET WMC, with its 5000 watts both day and night, covers the more than 800.000 radio homes in this vast market. you choose the itjyr station that successfully sells that market and WMC has demonstrated time and again that its programs are geared to this market. Many advertisers have run continuously for 10 years. and lastbtttnot least, you choose the station ACCEPTED BY THE COMMUNITY and WMC, aware of its responsibility in the community has, since 1923, enjoyed a loyal following of thousands of listeners who have turned to WMC for information and enter- tainment. because you consider ALL these things ... in Memphis the choice of Kmc buyers is consider Hkk WMC M E M P H NBC- 5000 WATTS -790 National Representatives, The Branham Company WMCF 260 KW Simultaneously Duplicating AM Schedule WMCT First TV Station in Memphis and the Mid-South Owned and Operated by The Commercial Appeal Impact (Continued from page U0) by adults listening to radio), we can estimate the average amount of radio-tune-in time spent by adults during a typical 7-day week. Additionally, our data allow a similar computation for newspaper- reading, so that a comparison of the media is possible. The average adult, living in a home with at least one radio set and at least one regularly received newspaper, spends 19.5 hours- per-week listening to radio, and 6.8 hours-per-week reading news- papers. Adult residents of the television homes in our sample spend ap- proximately: 27.3 hours-per-week viewing televi- vision; 15.5 hours-per-week listening to ra- dio; 7.2 hours-per-week reading news- papers. However, since only 37% of the market homes were equipped for TV reception, a better comparative criterion would be the total-num- ber-of-adult-hours spent, during some time period, listening to radio, viewing television and reading newspapers. The 8,612 adults living in the 3,500 sample households, spend, during a typical week: $ 164,200 hours in radio listen- ing. # 87,600 hours in televiewing. 9 55,200 hours in reading news- paper. Though these are approximations (they have been rounded to the nearest 100-hours), they clearly show that significantly more adult- hours are spent listening to radio, than are spent reading newspapers and televiewing combined. Though these statistics are based on a relatively small sample of the total market population, the proportions would hold (if the sample is repre- sentative) their approximate re- lationship for the entire popula- tion. On the basis of 1949 BMB data (Report No. 2), there were ap- proximately 260,500 radio homes within 60 miles of Louisville in the Spring of 1949.* Projecting our own statistics to cover the present-day total population in the area — ap- proximately 313,700 homes — we find that there are now (June 1951) approximately 306,500 radio-equip- ped homes in the market. An in- crease of some 18% during the two-year period! Admittedly, such a projection could be dangerous. While we have full confidence in the representa- tiveness of our sample and in the projectibility of the statistics we obtained in it, the BMB data — ob- tained, as they are, on the basis of responses to a mail-question- naire— are of questionable validity. This limitation is especially signi- ficant when we realize that the people most likely to ignore such a questionnaire are those who do not have radio in their homes. How- ever, duly discounting for the pos- sibility that the 1949 BMB estimate was too low, it is clearly evident that the Louisville radio market has grown materially during the recent past. And, this increase in- volves the density as well as the comprehensiveness of coverage. With its unique ability to reach customers in places and situations where the visual media cannot fol- low, radio will continue to hold its important place among the media available in this market. As older model cars are retired and replaced by newer models (which are usually radio-equipped), this continued ex- pansion will probably be greatest among the auto-owning members of the population — the merchandis- ers' "bread and butter!" Additional- ly, we found an increasing number of sets in kitchens and other utility rooms (places verboten to video), where the housewife is able to con- tinue her radio listening as she performs her every-day household chores. Clearly, radio is still "champ" in Louisville! * Our 60-miles-of -Louisville circular survey area includes 34 Kentucky and Indiana counties, in whole or in part. Since the BMB data are presented in terms of 'county units,' we have had to systematically estimate the proper pro-ration to cover the market terri- tory we surveyed. This figure — 260,500 radio homes — represents our best esti- mate of the 1949 circulation picture. NU-PAX CAMPAIGN Start in N. Y. Market ONE of the biggest advertising and merchandising campaigns ever em- ployed to introduce a new drug product to a single market will be launched next month in New York for Nu-Pax, manufactured by Somnyl Pharmacal Corp. of Amer- ica, N. Y., through its agency, Emil Mogul Co., N. Y. The total budget for 1952 will run from $500,000 to $1,000,000, depending on results of opening drive. Radio and TV will be used. Head- ing the radio lineup will be the Humphrey Bogart-Lauren Bacall show Bold Venture, a ZIV package, Sunday 5:30-6 p.m. on WNBC, New York. In addition, the schedule on that station includes a quarter-hour Sunday of the Tex and Jinx pro- gram, the three-hour House of Mu- sic show on Saturday afternoons and the morning Bob and Ray show, Monday through Saturday, Skitch Henderson, afternoon and nighttime shows Monday through Friday, plus Bill Stern across the board, Monday through Friday. In addition Nu-Pax will partici- pate on the following WNBT-TV shows: Date in Manhattan and the new Wayne Howell Show. The agency is also planning to introduce a novel twist in their use of station posters to merchan- dise the radio and TW shows. They are preparing a series of stickers, each featuring one of the radio and TV personalities used by Nu- Pax on its radio and TV schedule. Each poster will carry one of these stickers, so that consumers will see as many as half a dozen different ones in a single day and will get some idea of the array of talent promoting the new product. Page 44 • October 1, 1951 BROADCASTING • Telecasting ^rom the nbc spot sales ^Best-seffer Group i'W. ,„4 #m 1 BIST 1 MEDIA BUY BEST 3UY . ics y Xhc Zke 17tk State New york J Story Story hj WGY WNBC BEST MEDIA BUY SERIES Northeastern Ohio Story BEST MEDIA BUY SERIES by WTAM ^ WMAQ AT LAST! intimate jacts from the Nation's Capital Percenters Exposed! Spot sched- ules on WRC penetrate 82% of the District's radio homes and 80% of those in four other key area cities as well. The largest magazine, by comparison, reaches only 19% of Washington's families . . . the lead- ing newspaper only 52% ... and even television a potential 62%. Pentagonal Maze! WRC covers the 30-county trading areas around the Capital in addition to Metropolitan Washington itself — all at one time with a single appropriation. BEST MEDIA BUY SERIES Vke Million- and-a-half Story by KOA BEST MEDIA BUY SERIES Zke Northern California Story by KNBC Headlines and Bylines! WRC is nation's most important news station in country's most news- conscious city; originates much of NBC's award-winning, au- thoritative reporting. Originates Bill Herson to the largest audi- ence in Washington at the lowest cost-per-1000 (45(0 of any morn- ing disc jockey. Hostest with the Mostest! WRC is Washington's most pop- ular station: largest total BMB weekly and daily audience in D. of C. metropolitan area day and night . . . largest combined audi- ence in entire area's cities. Your own Lobbyists! WRC's stars sell the Capital. Bill Herson — on since 1932 — 6 to 10 each morning. Nancy Osgood — house- wife's darling since 1944 — 1:15 to 1:45 each weekday. Earl God- win— dean of Washington com- mentators— noon and 6:15 pm news. Here's Archer — Gene Ar- cher's daily music show — 12:15 to 1:15 pm. Batter's Platters — 7 to 7:30 pm M-F and The Mac Mc- Garry Show — Sat. and Sun. 11:30 pm-12:55 am. Get all the facts of this explosive expose! These are only part of the story why WRC is your best media buy in your Washington — Maryland — Northern Virginia distribution area — and why all seven major market stations represented by NBC Spot Sales are the best buys in their areas. And that's only one reason why first calls just naturally are put in to NBC Spot Sales. Serving only seven key radio stations, your NBC Spot Salesman has the time to devote to your account . . . the knowledge, or- ganization and research service to show what Spot can deliver for you in the nation's key markets . . . via Radio, America's No. 1 mass medium Here are the Authors of the 7 NBC SPOT Best-sellers. WNBC New York KOA Denver WMAQ Chicago KNBC San Francisco WTAM Cleveland WGY Schenectady- WRC Washington Albany-Troy Represented by NBC SPOT SALES New York Chicago Cleveland San Francisco Hollywood BROADCASTING • Telecasting October 1, 1951 • Page 45 TALENT PAY SalarY Board Group *° study SALARY problems of talent in the entertainment industries will be tackled Oct. 22 by a new Talent Committee, serving as an advisory body to the Salary Stabilization Board. Procedure for talent compensa- tion problems will be recommended to SSB after the new committee has made a thorough study, includ- ing broadcasting and telecasting employment. The entertainment industries have so many special problems in compensating artists, performers and related personnel WNXT that SSB set up the advisory com- mittee. First meeting of the committee was held Monday in New York. Committee chairman is Roy Hen- drickson. Other members are Neal Agnew and Philip Siff. Series of Conferences It plans to hold a series of in- formal conferences. These are to draw suggested methods of carry- ing out the Salary Stabilization Act in the entertainment field and proposed regulations by which most salary problems would be brought under a self-administering proce- dure, avoiding drawn-out govern- ment red-tape. SSB's jurisdiction covers per- sons not represented by labor unions in their collective bargain- ing, dealing mainly with executives, artists and professional people. Union wage problems come under the Wage Stabilization Board. Fifteen groups would come with- in the committee's jurisdiction under a proposed lineup. These would be actors; extra talent in- cluding dancers; producers and associated producers; directors and WNXT WNXT WNXT WNXT PORTSMOUTH, OHIO 1,000 WATTS • 1260 ke WSm ABC PROGRAMS Now you can cover the entire Portsmouth, Ohio, market. ► From the fertile farm lands of Ohio to the rich Kentucky coal fields — the 1,000 watt voice of WNXT will deliver your sales story to 80,000 families. In Portsmouth, Ohio, now, it's the station that . . . TELLS MORE... SELLS MORE WNXT Represented by EVERETT-McKINNEY, Inc. producer-directors; assistant direc- tors, including technical directors; dance directors; writers; song writers, music and lyrics; com- posers; musicians; art directors; wardrobe designers ; cameramen, assistant and operative camera- man; sound engineers, profes- sional ; film editors. Under the Defense Act setting up the Economic Stabilization Ad- ministration, wages were frozen as of last Jan. 25. No raises or bonuses are allowed except as pro- vided in a series of regulations, but many of the wage situations in the entertainment industries do not come within the regulations. Creation of the SSB Talent Com- mittee is designed to give industry a chance to handle its own affairs. Those desiring to submit cases or recommendations to the com- mittee are asked to file requests in quadruplicate to Joseph D. Cooper, executive director, Salary Stabilization Board, Room 1042, Federal Security Bldg. South, Washington 25, D. C. Requests must be filed by 3 p.m. Oct. 10. The committee's Oct. 22 informal session will be held in the Bar Assn. Bldg., 42 W. 44th St., New York. INGENUITY PAYS KCJB, KSJB Buy Tent KCJB Minot and KSJB Jamestown, N. D., composing the Dakota Radio Network, solved the problem of covering two state fairs this season by purchasing a huge tent. For the Minot fair, KCJB moved all operations from sign-on to sign-off into the tent and used the program label, KCJB Big Top Radio Theatre. Three weeks later, KSJB used the tent for the KSJB Big Top Radio-Television Theatre to cover the Red River Valley Fair in Fargo. TV, still in the future to most Dakotans, was brought in through cooperation of DuMont Television Inc. Broadcasts from each of the fairs were fed to both stations over the DRN. Sponsor tie-in was fostered by inviting sponsors to display their products along the tent sides. KCJB also conducted a series, Picnic Party, in a public park featuring area bands and amateur talent in addition to staff person- nel. Series was sold on a par- ticipating basis to local sponsors, including a soft drink bottling firm, a savings bank and an ice cream company. Contract to GE CONTRACT for extensive ad- ditional microwave equipment for military use has been awarded to General Electric Co., Dept. of Army announced Sept. 23. Equip- ment will be used to improve Army communications systems overseas and to provide reserve facilities in U. S. Page 46 • October 1, 1951 BROADCASTING • Telecasting Every Grocery Store in the KFABarea has a Gash fegisto BY CARL DENNISON DIVISION MANAGER BOYLE MIDWAY, INC. MANUFACTURERS OF AEROWAX Nonsense! Maybe! But it makes sense when you learn more about those cash registers. There are approximately 6,350 grocery store cash registers in the KFAB area. They ring up over $423,700,000 every year. A vast majority of those dollars are for sales made for KFAB advertisers. Pretty important money! And when you consider the low selling cost by using only one BIG station to help make the sales, KFAB becomes pretty important, too! Also, Mr. Grocer is a pretty important man in the KFAB area. When you get to know him, you get to like him. You learn that he is quick to grasp new merchandising ideas, alert to new product possibilities. You start a -demand for your product over KFAB and he will meet you more than half way in seeing that that demand is satisfied. If you have a grocery item, there's space on the grocers' shelves for it — and the cash registers will ring up sales when you put KFAB to work help- ing create a demand. KFAB has one availability now that may interest you. Get in touch with FREE & PETERS or phone Harry Burke. Represented by FREE & PETERS Inc. - General Manager, HARRY BURKE BROADCASTING • Telecasting October 1, 1951 • Page 47 gfSrl Style Selling by Radio Juster's Has 25|Years of Proof JUSTER BROS., famed Minne- apolis men's store, always does things in style, including its programs on KSTP there. Ever since P. B. Juster left a small shop in Aberdeen, S. D., to invade the metropolis of the North- west, he has thought, dreamed and sold "style." Today Juster's is a household word far out into the rich Min- nesota buying area. In national re- tail circles the store is widely known because of its emphasis on style. Things weren't always so cozy, though. When "P. B.," as he is fondly called, first hit Minneap- olis in 1914 he opened a store op- posite the Nicollet Hotel, with Harry Browar as partner. Busi- ness boomed until 1916 when World War I struck its brutal blow. Mr. Browar and his lawyer wanted to go into bankruptcy but Mr. Juster fought the idea and wound up by buying out his part- ner and nursing the store through the crisis. As the store grew, Mr. Juster was joined by a brother and the store policy gradually changed from a tailor-made suit house to a ready-made store with emphasis on clothing for the younger man. First venture into radio was a quarter-century ago and the Juster business may truly be said to be a radio-promoted enterprise, with principal emphasis on institutional advertising. The initial radio excursion in 1926 was an hour show with a 20-piece band and full talent staff, all for the staggering sum of $50 per program. Today the store in- vests $180 in each of its quarter- hour newscasts. That pioneer show was a variety job, with dramatic skits and live music. Later, Juster's turned to disc jockey shows and then to newscasts. Mr. Juster had a hunch as he listened to those first news pro- grams on behalf of his store. Soon he started broadcasting from his home, where he entertained visit- ing celebrities — and put them on the show. He took an active part in all the store's broadcasts, an- swering style questions submitted by listeners and giving commen- taries on new style trends and developments in the clothing in- dustry. These style quiz episodes developed wide audience interest, as evidenced by the large quantities of mail bringing questions for "P. B." to answer. The main commercial approach on the broadcasts has been in- stitutional, though Juster's direct- selling messages have been pro- ductive. The main effort is institu- tional because the store wants to keep hammering on its leadership as a style center, not only in the Twin Cities but in the country. "P. B." is the authority for Juster's promotional policy as exemplified on its newscasts. He says, regarding radio: "The pattern followed by Jus- ter's in its radio approach has served to establish Juster Brothers Mr. JUSTER as one of the nation's style cen- ters. Radio gave us the opportunity to talk 'style' to the people in our (Continued on page 50) RADIO HAS IMPACT IN ORLANDO, FLORIDA! 250,000 LISTENERS TELEPHONE WLOF ANNUALLY! Three of WLOF's disc-jockey shows are telephone re- quest programs. WLOF's staff of operators take tele- phone calls every Saturday afternoon from 1 :00 PM until 6:00 PM for the BOB KEITH SHOW. The operators accept calls every Saturday Night from 7:30 until 1 :00 AM for MOONDIAL TIME. The staff takes calls on Sunday Nights from 6:00 PM until 1:00 AM for the MERRY-GO-ROUND. More than 250,000 tele- phone requests are accepted by the station annually. Yes, Radio has IMPACT in Orlando and all of Central Florida! FOR SPOT AVAILABILITIES CONTACT- PAUL H. RAYMER COMPANY, INC. WLOF "FLORIDA'S SWEET MUSIC STATION" 5000 WATTS • 950 KC • MBS NETWORK ORLANDO, FLORIDA J. ALLEN BROWN VICE-PRESIDENT & GENERAL MANAGER Page 48 • October 1, 1951 BROADCASTING • Telecasting YANKEE PERSONALITIES who give you ready acceptance in New England homes. with THE YANKEE HOME TOWN FOOD SHOW jjeaiuAinxj, RUTH MUGGLEBEE Woman's Editor Boston Record-American and Sunday Advertiser a*u& BILL HAHN Yankee Radio and Television Personality Monday thru Friday 1:15 to 1:45 p.m. Let your Petry Man show you how inex- pensive and how effective the Yankee Home Town Food Show really is . . . You'll be amazed when you see the promotion and merchandising plan behind it. THE YANKEE NETWORK DIVISION OF THOMAS S. LEE ENTERPRISES, INC. 21 BROOKLINE AVENUE, BOSTON 15, MASS. ROADCASTING • Telecasting October 1, 1951 • Page 49 Style Selling (Continued from page 48) territory in an effective manner. "The response to listeners' style questions helped to establish Jus- ter's as the Northwest's style cen- ter. We like our present news format because newscasting ties in beautifully with our aim to broad- cast style news." Juster's sponsors a 15-minute newscast three times a week on KSTP. Agency is Bozell & Jacobs, Min- neapolis, with Ken Schlasinger as account executive. Breakdown of Budget The store spends 6% of gross receipts on advertising, divided roughly 35% on radio, TV and billboards and 65% on newspapers. The annual radio investment is about $18,000. Each autumn the store sponsored a half-hour football program on WCCO Minneapolis, featuring Bernie Beirman, U. of Minnesota coach. Coach Beirman resigned, but plans for a new show are in the works. Last year Juster's experimented with TV and has a visual program under discussion. Get Tax Aid ANTI-GAMBLING BILLS *K3? WHETHER anti-gambling legislation will get through the Senate be- fore its scheduled adjournment this month is a toss-up. The Senate Interstate & Foreign Commerce Committee last Wednesday cleared its decks of the four bills it held hearings on in the past fortnight [Broadcasting • Telecasting, * — ■ ■ — CERTIFICATES of necessity for accelerated tax amortization on new or expanded defense plants have been announced by the Defense Production Administration follow- ing the conclusion of a 60-day moratorium on applications. Ap- proved were these percentages of requests for writeoffs from elec- tronics firms: Federal Telecom- munication Labs, military items, 90%; RCA, military items, 75%; Standard Tool & Mfg. Co., elec- tronics, 80%; Globe-Union Inc., electronic parts, two requests 75% each. Above cases were not sub- ject to the general moratorium asked by Defense Mobilizer Charles E. Wilson. Sept. 24]. The bills are S 1563, 1564, 1624 and 2116. While some conflicts are present in the bills, in general they would make it tougher for the gambler to get his betting information via radio. Capitol Hill authorities noted that ordinarily the bills would not have a chance to hurdle the glut of legislation piling up at the Senate's finish line. However, key sponsors of the majority of the bills, Sens. Herbert R. O'Conor (D-Md.) and Estes Kefauver (D-Tenn.), present and past chairmen of the Senate Crime Investigating Committee re- spectively, have the means to push the measures if they so desire. Approved by the committee in 245 280 HOURS ** y»> of the best in NEWS, MUSIC and SPORTS YOU'LL have to look among the KDKA's and the KYW's to find another station so long established, so much a part of com- munity life as WEXL, Royal Oak. So carefully has WEXL been tuned to the wants and needs and desires of this metropolitan Detroit community, that you'll find 99% radio ownership — 105,- 493 radio homes! For surburban rate coverage of the "Motor City," remember WEXL . . . Michigan's first independent station. on Michigan's first independent station "toUKn SERVING 105,493 VS» Jacob B. Sparks, Pres. & Gen. Mgr. • Garnet G. Sparks, V. P. & Ch. Eng. • Gordon A. Sparks, Sec'y-Treas. & Mgr. numerical order: # S 1563 — Would require per- sons engaged in dissemination of gambling information, particularly wire services, to be licensed. Radio and television stations are exempt- ed. Committee amended this bill to transfer the licensing authority from the FCC, as originally intend- ed, to the Jusice Dept. This is in line with Chairman Wayne Coy's recommendation. # S 1564 — Is the so-called "knothole" bill. It is aimed at pro- hibiting transmission in interstate commerce of gambling information of a sporting event that's obtained without consent "of the person con- ducting such a sporting event." This bill has no effect on broad- casters. £ S 1624 — Would prohibit broadcasting of gambling informa- tion, transmission of bets or wagers by means of interstate com- munications, prohibit interstate transportation of gambling devices and extend criminal law against lottery information to include "gambling enterprises." This bill is perhaps the vague one for the broadcaster. It refers to a ban on broadcasting informa- tion of "gambling enterprises." What the term means is unclear in the legislation. S 1563 defines "gambling information" as infor- mation concerning "horse racing or dog racing events or betting in- formation concerning any other sporting event." # S 2116 (introduced by Sen. Ed C. Johnson, chairman of the Senate Interstate & Foreign Com- merce Committee) — Would pro- hibit interstate transmission of gambling information prior to time a horse race is held but permit broadcasts or telecasts of the ac- tual event. It would make it a crime to transmit "bets or wagers, the scratches, jockey changes, weights, probable winners, betting odds or changes" prior to the running. Change By Committee The committee amended this bill so as to prohibit violations of the wire-tapping statutes, and exempt common carriers unless local law enforcement officials say a certain facility is being used for illegal gambling. While some legislation conceiv- ably could pass the Senate soon, the fate of the bills in the House is more doubtful. It is expected that the House Interstate & Foreign Commerce Committee would want to hold hearings on the bills. If Congress continues along its present pace, which has the ear- markings of a lawmaking rush in the last days before adjournment, it looks like next year's session will do the honors on anti-gambling. Page 50 • October 1, 1951 BROADCASTING • Telecasting 'We're from Milwaukee and we want you to see that your $ $ $ go farthest onWEM P" HIGH HOOPERS! LOWER RATE! PROBLEM: How to budget $125.00 per week in i Milwaukee? g ANSWER: On WEMP: \ $108 per week buys 14 - 1 Min. or 100-word Announcements ] for 52 weeks 5 ti. weekly in the "Coffee Club", 3.5 Hooperating 5 ti. weekly in the "1340 Club", 4.6 Hooperating 4 ti. weekly in the "Old Timers Party", 4.2 Hooperating Total Daily— 12.3 Hooperating* Total Weekly — 57.3 Hooperating ON NET STATION #1* $122.50 Buys 5 - 100-word Announcements for 52 weeks 5 ti. weekly in the Early Morning Show, 6.6 Hooperating Total Daily— 6.6 Hooperating* Total Weekly— 33.0 Hooperating Note: Computation is for 100 words on Network Station #1 r , cost would be $203.75 per week. ' Min- *All Hooperatings based on Ocl.-Feb., 1951 Comprehensive using highest individual 15- minule strip rating, 8:00 A.M. -6:00 P.M. ON NET STATION #2* $116.20 Buys 5-1-Min. or 100-word Announcements for 52 weeks 5 ti. weekly in the Noonday Program, 4.8 Hooperating Total Daily— 48 Hooperating* Total Weekly— 24.0 Hooperating For $50, $75, $100, $150 or more, you can buy 2 times the audience of Network Station #1 IVz times the audience of Network Station #2 Join other shrewd national advertisers using high-rated, low-cost saturation schedules on one of the nation's strongest independent stations! WEMP 24 HOURS OF MUSIC, NEWS AND SPORTS HUGH BOICE, General Mgr. • HEADLEY REED, National Rep. BROADCASTING • Telecasting October 1, 1951 • Page 51 His ear is to the ground "Legwork" takes many forms in establishing the facts for a Fulton Lewis, Jr. news story. He keeps his ear to the ground — and the phones — to fit the pieces into an informed commentary. As Mr. Lloyd A. Brown, of the General Appliance Co., wrote to station KWWL of Waterloo, Iowa: "The news coming out of Washington these days is of primary concern to all of us. Fulton Lewis, Jr. does an excellent commentary on this news, and the comments of our customers certainly bear this out. "Our firm has shown a substantial increase in business over the comparable period last year since our sponsorship. We feel that this increase must be attributed, at least in part, to the program, "We are well satisfied with the results and plan to continue our sponsorship indefinitely." For network prestige and a ready-made audience, investigate the locally-sponsored Fulton Lewis, Jr. program. Though currently presented on more than 370 Mutual stations by 572 advertisers, there may be an opening in your locality. Check your Mutual outlet — or the Cooperative Program Department, Mutual Broadcasting System, 1440 Broadway, NYC 18 (or Tribune Tower, Chicago, 11). Strictly Business (Continued from page 18) in the medium since that day. At 36, Mr. Griggs today is sales manager of Griggs, Cooper & Co., a St. Paul food firm. His interest in radio, together with a practical business Sense, is reflected in his advertising. The food firm sponsors the Fri- day night Diner at the Adams show, starring Cedric Adams, over WCCO Minneapolis-St. Paul. Griggs, Cooper & Co. uses this weekly half -hour to sell its Home Brand Poods and Minuet Crackers. The firm recently implemented the schedule with a Saturday night spot on which Mr. Adams voices late news to the upper Midwest. Mr. Griggs puts the bulk of his advertising budget into radio and TV. A variety of shows is featured in key markets of the Home Brand area. Newscasts are sponsored over KDAL Duluth, Minn., . WNAX Yankton, S. D., and KFYR Bis- marck, N. D. WDAY Fargo, N. D., airs the Smiley Burnett package. A half- hour television spot at 5 p.m. Sun- day over WTCN-TV Minneapolis- St. Paul features the Range Riders. His basic advertising policy is simply to develop merchandisable advertising to help improve dis- tribution of Griggs' products'. In this, Mr. Griggs values highly his two main allies, radio and televi- sion. Griggs, Cooper & Co. began in 1882 as a wholesale feed house. Ted Griggs is the fourth genera- tion of his family in the business. His father, Milton W. Griggs, is president. Joins Firm in '38 After St. Paul Academy and Yale schooling, he spent a year with General Foods in its New York of- fice. Then he entered the family firm in 1938 as a student salesman. Through an unassuming willing- ness to work, Mr. Griggs rose to become branch manager and assist- ant to the sales manager before enlisting in the Air Force in 1941, before Pearl Harbor. His service career included the initial B-29 bombing mission over Japan out of China. He won the Air Medal with three clusters, the Distinguished Flying Cross and the rank of major. He rejoined the firm's liquor division. The company today consists of four divisions. Mr. Griggs' job is supervision over sales and adver- tising of three divisions, those of Home Brand, Minuet Crackers and Sweetest Maid specialty food prod- ucts (selling candy to 42 states). At the time Mr. Griggs stepped into the top sales role, major poli- cies were being changed to keep apace with changing times. With typical thoroughness, he evaluated every sales route, account by ac- count. Six-foot three-inch Mr. Griggs devotes his spare time to his fam- ily. He has three boys, aged 7, 4, and 20 months. He also likes golf- ing, sailing and hunting. K&E BILLINGS UP As Lewis Assumes Presidency WILLIAM B. LEWIS, newly- elected president of Kenyon & Eck- hardt, N. Y., [Broadcasting • Telecasting, Sept. 24], last week assumed his duties in that capacity with the addition of two new ac- counts totalling close to a million y dollars, plus sev- e r a 1 personnel jS^*-1 Nj changes. Ij^^HHHB Mr. Lewis, who kVHEf f started with K & iw^'^n I E in 1944 as vice b|E»||^;|'. i president in i chai ge of ,^HK^ anc' a member of «§3PfcfeL j$ 1 the plans board, rose rapidly. In Mr. Lewis 1948 he was named adminis- trative executive and supervisor of the Ford and Lincoln-Mercury ac- counts. Prior to 1944 he was with the OWI in Washington and before that, with CBS as vice president in charge of programming. With the appointment of the Hudson Pulp and Paper and Men- nen Products Co., the agency will benefit by one million dollars. Both accounts used radio and television. Dwight Mills, who moves from president of the agency to chair- man of the executive committee, was also named account supervisor for Mennen. Grayson Lathorp was appointed account executive; B. Allen, assistant account executive, J. Campbell, radio and television copy, and Bruce Dodge, radio and TV production for the Mennen ac- count. Among the additions to its per- sonnel are Tom Frank, assistant sales service manager of TV at CBS-TV, who becomes business manager of the radio and television department; and Norris D. Kon- heim, formerly with Grey adver- tising, to the copy department. Gerald Link, vice president and art director, has been elected a member of the board of directors. In addition, all agency copy writers were transferred to the radio and television production de- partment, under supervision of Garth Montgomery, vice president in charge of radio and television. Howard F. Vickery FUNERAL services were held last week for Howard F. Vickery, 50, assistant director of UNESCO re- lations for the State Dept. and liaison between the department and radio, television and other media representatives. He died of a heart attack in his home Sept. 23. A former newspaperman, Mr. Vickery was active principally in UNESCO public information and organiza- tion activities. LORD Mayor of London, Sir Denys Lowson, addressed radio audience as well as his hosts, The Pilgrims of the United States, when he spoke at Waldorf-Astoria, New York, Sept. 18. Speech was carried by CBS-Radio. Page 52 • October 1, 1951 BROADCASTING • Telecasting JUST READ WHAT THESE INDEPENDENT THINKERS SAY: mm 're an Independent Advertiser You Make More Sales Leading independent radio stations are today's best buy! There's something about being independent that keeps you tough- ened up, ready to tackle any job that requires good, honest, hard selling. At any rate, you will find in radio today it's the leading independent radio stations which are doing a truly productive sales job for national advertisers. Perhaps you've been thinking to your- self, "I ought to try Independent Radio." Well, now's the time to act. Write for all the facts to any AIMS station listed below. W<^ei„Cfeasin ^U,te * number of t ^counts." Crofn^ s THESE ARE THE LEADING INDEPENDENT RAPIO STATIONS: WCUE -Akron, Ohio WBMD -Baltimore, Maryland WBNY -Buffalo, New York WJMO -Cleveland, Ohio KMYR —Denver, Colorado KCBC — Des Moines, Iowa WIKY — Evansville, Indiana WCGC —Hartford, Connecticut WXLW —Indianapolis, Indiana WJXN —Jackson, Mississippi KLM S —Li ncol n , Nebraska WKYW -Louisville, Kentucky WHHM —Memphis, Tennessee They are all members of Stations— each the outstandi WMIE —Miami, Florida WMIL —Milwaukee, Wisconsin WKDA —Nashville, Tennessee WWSW— Pittsburgh, Pennsylvania KXL -Portland, Oregon WHIM -Providence, Rhode Island WXCI —Richmond, Virginia KSTL —St. Louis, Missouri WMIN -St. Paul, Minnesota KNAK -Salt Lake City, Utah KITE —San Antonio, Texas KSON —San Diego, California KYA —San Francisco, California KING -Seattle, Washington KREM —Spokane, Washington WACE —Springfield, Massachusetts KSTN —Stockton, California WOLF —Syracuse, New York KFMJ -Tulsa, Oklahoma WNEB —Worcester, Massachusetts WBBW -Youngstown, Ohio AIMS— Association of Independent Metropolitan tig independent station in a city. Aim for BULL 'S-BYE results. ..with the AIMS GROUP ROADCASTING • Telecasting October 1, 1951 • Page 5* POLITICAL SHOWS MULTIPLE issues which have the political broadcast question were lumped together in one bill and dropped in the legislators' laps last week. The new bill seeks a clearly-de- fined path in the cluttered impasse. It was introduced in the House by Rep. Walt Horan (R-Wash.) Rep. Horan's bill (HR 5470) spells out in no uncertain terms what the use of broadcasting facili- ties by candidates for public office would be under the Communica- tions Act. It goes further than the bills introduced earlier in Congress on political broadcasts. While the bills, (S 1379) introduced by Sen. Ed C. Johnson (D-Col.), and (HR 4240) by Rep. Mike Mansfield (D- Mont.), would bring any person "authorized" by a political candi- date to speak for and on his behalf under the same coverage of the Act as it pertains to the political candi- date himself, the new bill fs even more specific. The Horan bill: (1) Denotes legally qualified candidates "in a primary, general or other election." (2) Specifies that an authoriza- tion to speak in behalf of a candi- date must be in writing. (3) Directs that the broadcaster would have no power to censor or alter or in any manner control the material so broadcast. The legislation also would not make the broadcaster liable in any civil or criminal action in any local, state or federal court for the broadcast of the material. The bill is designed to clear up such dilemmas as that created by the courts in the Felix vs. Westing- house case [Broadcasting • Tele- New Bill Introduced casting, April 23]. In that case, the court ruled the Communica- tions Act does not prohibit stations from censoring talks by persons who are not candidates. The Su- preme Court later refused to re- view the lower court's decision. The bill would amend Sec. 315 of the Act. Pertinent parts of the bill read: Sec. 315 (a) If any licensee shall per- mit any legally qualified candidate for any public office in a primary, general, or other election, or any person au- thorized in writing by such candidate to speak on his behalf, to use a broad- casting station, such licensee shall af- ford equal opportunities in the use of such broadcasting station to all other such candidates for that office or to persons authorized in writing by such other candidates to speak on their be- half. (b) The licensee shall have no power to censor, alter, or in any manner con- trol the material broadcast by any person who is permitted to use its station in any of the cases enumerated in subsection (a) or who used such THE BRANHAM COMPANY station by reason of any requirement specified in such subsection; and the licensee shall not be liable in any civil or criminal action in any local, state, or federal court because of any ma- terial in such a broadcast, except material personally uttered by the li- censee or by any person under his control. It has been pointed out in legis- lative quarters that subsection (b) may be subject to open fire since there are state libel laws to con- tend with. Thus, a conflict in law between the state, on the one hand, and the federal government on the other, would be created. In the Felix decision, it was in- ferred that the broadcaster would be held responsible for the libelous matter which a supporter of a par- ticular candidate utters on the air. In FCC's famous Port Huron ruling, it was indicated the policy of equal time and "no power of censorship" would apply as well to those who spoke on behalf of candi- dates. The bill was referred to the House Interstate & Foreign Com- merce Committee. It is doubted whether that committee will be able to get to the Horan bill since it is deep in the McFarland bill to streamline FCC procedures, a task that should consume most of the time left before expected adjourn- ment of Congress this month. HARRIS NAMED C-P-P Radio-TV Head LESLIE HARRIS, NBC sales pro- gram manager for the past two years, resigns his post October 1 to become director of television and radio for the Col- gate - Palmolive - wf jmSBK& peet c°- in Ws ^^^^^[^H new capacity Mr. Harris will be I supervising $20 million worth of radio and TV shows. Among them the Colgate Comedy Hour; Howdy Doody; Miss Susan; Strike It Rich; Mr. & Mrs. North and others. Prior to his association with NBC, Mr. Harris was with Ben- ton & Bowles, N. Y., and before that with CBS. Mr. Harris suc- ceeds James C. Douglass who resigned as coordinator of radio and TV advertising for Colgate- Palmolive-Peet Co. to become vice president and director of radio and television for Erwin, Wasey & Co., N. Y. Mr. Harris Arnold Loewy ARNOLD LOEWY, 73, founder of Loewy Adv. Agency, one of the oldest agencies in New York, died Tuesday at his home in Brooklyn. Mr. Loewy had not been active in the firm in recent years. Surviving are his wife, Mrs. Bertha Kauff- mann Loewy; two sons, Henry H., and Albert T., and a sister, Mrs. Hannah Ghinger. Funeral service was held Wednesday. Page 54 • October 1, 1951 BROADCASTING • Telecasting New Columbia 10" Microgroove Disc COLUMBIA'S NEW f IH0GR00V1 DISC IS REVOLUTIONIZING THE TRANSCRIPTION BUSINESS! Setting new quality standards for the whole industry! Amazingly economical — as the typical case history shows! No wonder the popularity of Microgroove grows and grows! HERE'S WHY . . . • Cuts costs ... as much as half! • Smaller Disc . . . more program time! • Big savings on packing and shipping costs! • Famous Columbia Quality throughout! Columbia Microgroove Transcription discs are available in the 12" size, too! Full 25 minutes per side— with the same all-around Microgroove advantages. Call, Phone or Write COLUMBIA /l/fioto&st&oise TRANSCRIPTIONS Los Angers— 8723 Alden Drive, BRadshaw 2-5411 New York— 799 Seventh Avenue, Circle 5-7300 Chicago— 410 North Michigan Avenue, WHitehall 4-6000 Trade Morks "Columbia, " "Masterworks, " ©£>, ® Reg. U. S. Pal. Off. Marcos Registradas CASE HISTORY #4* See Hew One a/ent Saved 44T old 16" pProce"'n9 SSgSS Pre«ings ' * 390.00 sp;c^ ::::: 2'592r° *i£S? Sh,pp'"9 2£0°0° 60.00 =42£? 1*2.00 $3,294.00 *3,294.00 _T,847.0Q $1,447.00 W S°v.ngs per year=:44% *Fu'f details on r„ s on request BROADCASTING • Telecasting October 1, 1951 • Page 55 SCBA STORY So. Calif. Promotion Shown New York Markets Grow Fast, too Norfolk Metropolitan Sales Area Population Increases 60% Since 1940 When you consider your markets for fall advertising, the Norfolk, Portsmouth, Newport News Metropolitan Sales Area is a must for any list. WTAR, WTAR-TV, or both will bring your message to every home in the area. Population is up 60% since 1940*, making this the fastest grow- ing market in the top 30 of the U. S. In fact, it is now 29th in the Nation in population. In Norfolk-Portsmouth total retail sales are up 8.2%, food sales up 4.5%, furniture, household, radio sales up 19.2%, automotive sales up 44.2%. In Newport News, total sales are up 14.1%, food sales up 5.5%, furniture, household, radio sales up 20.0%, automotive sales up 66.1%.** Check any Hooper and you'll see that WTAR is the preferred station in Norfolk, Portsmouth, and Newport News. In fact, WTAR delivers more listeners per dollar than any other station or combina- tion. Ask your Petry man for availabilities to cash in on this growing market. NBC Affiliate 5,000 watts Day & Night Nationally Represented by EDWARD PETRY & CO., Inc. *"The 162 Cream Markets"— J. Walter Thomp- son, Co. **Sales Management, September I, 1951 THE STORY of Southern California radio — "where mass and class unite in a perfect marketing marriage and radio advertising performs the ceremony" — was detailed in New York last week as the Southern Cali- fornia Broadcasters Assn. launched a multimarket campaign among ad- vertisers and agencies. SCBA Managing Director Robert J. McAndrews, who is directing the showings, emphasized that SCBA's cooperative radio-promo- tion venture is one which can — and should — be emulated by sectional groups of broadcasters throughout the country for the advancement of the entire radio medium, with BAB handling the job on a national basis. Assisted by SCBA members who will serve in shifts of one or two weeks, Mr. McAndrews planned to present the Southern California radio story to advertiser and agency representatives in New York at the rate of four presenta- tions a day for about two weeks, following with similar showings in Philadelphia, Chicago, Minneapolis and Cincinnati. The SCBA presentation empha- sized that advertisers "get more for (their) money from radio. ".In the Los Angeles metropolitan area alone, it is pointed out, "you can buy a Class A quarter-hour on all 20 . . . AM stations for $1,574— less than a page in any one of the three leading Los Angeles dailies." The Southern California area consists of 11 counties with a total population of 6,157,500 — represent- ing a population increase of 57% since 1940 as against a national average of 15%. Here, it is noted, retail sales have gained 254% since 1940 as against a 200% gain over the nation as a whole. Consists of 11 Counties In Southern California, the study continues, the number of radio families has gained 28% since 1946, so that today radio circula- tion "is just 1% less than every- body." With 857,900 automobile radios, the study asserts, the two- county Los Angeles area has more than any other single market. The study cites figures to show that families in the Pacific time zone are spending more time with radio per day — 3.87 hours, as com- pared to a national average of 3.76 — than with television (1.43 hours), newspapers (1.23), or magazines (0.35). Though the number of hours spent with radio per day per home is down 16.6% in the Pacific time zone, the study continues, total hours of listening are up 6.3%. Since only a few stations have in- creased their rates, therefore, "Southern California radio, on a cost-per-thousand basis, is a bet- ter buy now than ever before," Mr. McAndrews asserted. The presentation placed out-of- home listening in metropolitan Los Angeles as highest in the nation, estimating it adds a 20% "plus" to average in-home sets-in-use. The study said basic Class A one-hour rates on Los Angeles local channel stations average $65 as compared to $168 in the next eight smaller markets; on regional sta- tions, $238 as compared to $312, and on clear-channel stations, $550 as compared to $570. Where the cost-per-thousand for a Class A full hour averages $0.53 on Los Angeles clear-channel sta- tions and $0.41 on regional sta- tions, a full page in the area's largest daily is placed at $4.79 per thousand noters and in the smallest daily, at $2.83. On the highest TV station, the cost per-thousand is put at $1.85; on the lowest TV sta- tion, $0.70. As "best testimonial," the pres- entation cited an SCBA survey, covering 23 Southern California stations, which showed 18 with January-June revenues running ahead of those for the same 1950 period by an average of 35%; three running behind by 1, 7, and 20%, and two reporting no change [Broadcasting • Telecasting, Sept. 17]. The study concludes by citing case histories demonstrating radio's effectiveness in boosting sales of a wide variety of products. Kickoff presentation of the SCBA study for New York trade news- men was held at BAB headquarters Monday afternoon. Stan Spero of KFAC Los Angeles accompanied Mr. McAndrews for the first week's showings. Other SCBA representa- tives will alternate in assisting him at future presentations. WXKW POWER CUT FCC Favors 1 kw Night REDUCTION in nighttime power from 10 kw to 1 kw for WXKW Albany, N. Y., was proposed in an initial decision by FCC Hear- ing Examiner Fanney N. Litvin last week. The station has been operating on 850 kc with 10 kw fulltime under FCC program test authorization. Objectionable inter- ference with KOA Denver and WHDH Boston is the reason for the reduction. KOA and WHDH also operate on 850 kc, each with 50 kw fulltime. The hearing examiner's deci- sion denied WXKW's bid to modify its construction permit to change its directional array. The examiner felt the proposed change would not reduce the objectionable inter- ference to KOA and WHDH. She ordered WXKW's nighttime power reduced to 1 kw. The daytime 10 kw power was unaffected. CONSOLIDATED net income of Inter- national Telephone and Telegraph Corp. and its subsidiaries for the six months ended June 30 amounted to $8,693,096, showing increase of $3,720,- 800 over corresponding period of 1950 Page 56 • October 1, 1951 BROADCASTING • Telecasting GEOGRAPHY LESSON ON JETS NORTH AMERICA The rush to re-arm makes scarce metals scarcer. This affects every user of steel products in the world. Whether you operate a machine, drive an automobile, a truck, a tractor, a tank or an airplane, your life is inseparable from the struggle to maintain an open road to the essential metals of the world. SOURCES OF ESSENTIAL ORES used to make the tougher alloy steels needed for jets and for all precision machines are shown on this map. MOLECULES MAY BE TAUGHT to align themselves in proper order with smaller quantities of the traditional alloying ele- ments needed. Picture shows start of a chemical process used to harden steel. Steel companies are rushing experiments to find substitutes for scarce metals in alloying processes. STRICTLY HOME-COOKED: Picture shows workman finishing new type jet engine designed to use only those materials found in the Western Hemisphere. Are you interested in knowing more about the hundreds of things that are being done to "stretch" supplies of scarce metals ? We'd like you to know something of the promising new use of boron in steel making. Also the search for tungsten is interesting. For carefully prepared background material write American Iron and Steel Institute, 350 Fifth Avenue, New York 1, New York. Ask for "Scarce Metals" reprint from Steelways Magazine. BROADCASTING • Telecasting October 1, 1951 • Page 57 NUMBER OF UNITED STATES HOMES WITH RADIO SETS 1949 — 42,000,000 • 1950 — 45,000,000 TOTAL RADIO SETS IN USE IN UNITED STATES 1949 — 81,000,000 • 1950 — 90,000,000 Radio's use and popularity have increased steadily ever since commercial broadcasting started in 1920. And today, more people listen to radio than ever before in its phe- nomenal history. No other medium of entertainment and public service can show such astonishing growth and widespread acceptance. Evidence that radio has become an integral part of everyday life to the aver- age American is the fact that, in addition to the millions of home radios, 17 million automobiles (47% of the total on the road today) have radios installed. The success of radio is a tribute to the faith and loyalty of the American people as listeners, as well as to the initiative and foresight of the American people as broadcasters and ad- vertisers. The concentration of radio in the home and overall sets-in-use is so great that public acceptance of radio is virtually 100%. It is no wonder, then, that radio is America's greatest entertainment and public service medium. Page 58 • October 1, 1951 BROADCASTING • Telecasting and FIGURES" SHOW THAT ADVERTISERS AGREE *Broadcasting Yearbook 1951 RADIO NET TIME SALES 1949 - $425,357,133 • 1950 - $453,605,722 RADIO GROSS BILLINGS 1949 — $629,000,000 • 1950 — $676,173,000 There must be a reason for this substantial increase in radio advertising expenditures . . . and there is. Advertisers and time-buyers know from experience that radio reaches more people more effectively, and at lower cost than any other medium. Consequently, they know their radio advertising delivers the sales results they want. And the consistent increase in radio billings each year since the 1930s demonstrates radio's popularity with sponsors. More than ever, radio is America's greatest advertising medium. THE FORT INDUSTRY COMPANY WWVA, Wheeling, W. Va. • WMMN, Fairmont, W. Va. • WSAI, Cincinnati, O. WSPD, Toledo, O. • WAGA, Atlanta, Ga. • WGBS, Miami, Fla. • WJBK, Detroit, Mich. National Sales Headquarters: 488 Madison Ave., New York 22, ELdorado 5-2455 TING • Telecasting October 1, 1951 • Page 59 editorial 4 Sarnoff Symbol LAST WEEK a man of 60 observed his 45th anniversary in radio. The man is David Sar- noff. He didn't invent radio, but, next to his bosom friend, Marconi, he had more to do with its development (and the development of elec- tronics generally) than any other individual in history. The saga of Sarnoff — from immigrant boy to board chairman of the largest entity in elec- tronics— has been told many times. He is one of the most publicized men in America, if not the world. At 60 he is in robust health. He keeps busy. RCA and its far-flung subsidiaries con- stitute the most important unit in electronics. Gen. Sarnoff is the most important individual in RCA. At Princeton last Thursday, David Sarnoff's 45th anniversary was commemorated. The RCA Laboratory there was named "David Sarnoff Research Center." One day it will stand as the symbol of the man most respon- sible for the Electronic Age. . . . From Little Acorns Grow FOR YEARS outstanding figures in public life have proclaimed that radio should be "as free as the press." Early in his first admin- istration, President Roosevelt called for it. President Truman followed suit. The Repub- licans and the Democrats, in their party plat- forms, have given lip-service to radio-press parity. But there has never been a court decision to implement those expressions — not until last week. The ruling came on the plea of a 250 w inde- pendent station in a secondary market. The issue was the right of the station (WJLK Asbury Park, N. J.) to pick up a city council hearing on a proposed ordinance imposing a luxury tax in the resort city. The Mayor and a majority of the City Council opposed the broadcast. For intrinsic merit and judicial substance, the decision might just as well have involved the right of networks to broadcast public hearings of the erstwhile Kefauver Crime Committee. Superior Court Judge C. Thomas Schettino, after observing he had no precedent to guide him, held that radio news comes within the basic meaning of the press under the U. S. Constitution; that radio news reporting should enjoy the same privileges as newspa- pers. And he added : On the basic human interest, our country spends millions of dollars broadcasting its civilization, through the Voice of America to peoples who are slaves in suppressed na- tions. Yet when we have an opportunity to do the same to some of our unenlightened local citizens we object because it is some- thing novel or something new. * * * * The greater the light that can be imposed on public affairs, the better will our country be run by the officials who are elected or who are chosen to do the work. In the news vernacular, we suggest to the higher courts, the Congress and the platform committees of the major parties, "please copy" Judge Schettino's opinion. And to the Asbury Park Press, and its WJLK, our congratulations for their courage in defending the sanctity of a free American radio — "as free as the press." ANAesthetized! THE UTTER INEQUITY existing between radio's research services which mercilessly ex- pose the medium in minute-by-minute detail and the infinitely less informative research techniques used by printed media was never more clearly shown than in a speech by Paul West, of the ANA. In an effort to turn aside some of the criti- cism raised by the ANA's three reports on radio values, Mr. West said that his organiza- tion was "no less interested in the effect of television on the advertising audiences of magazines and newspapers . . . than on those of radio." But the reason that ANA had not produced reports on those media comparable to its re- ports on radio, he said, was that although there was plenty of information available on radio from independent sources (i.e., Nielsen, Hooper) , there was no similar data to be had for newspapers and magazines. No greater stimulation could be found than this to arouse a campaign to make advertisers demand comparable research from all compet- ing media. Indeed it's their duty as prudent businessmen. The kind of research toward which all radio should be moving is reported in this issue on page 25. The Kemper survey in Louisville put radio on an equal footing with other media, investigating the nature of all. And radio came off better than its competitors. The longer radio permits itself to be exam- ined in detail while other media show only their prettiest parts, the longer radio will be inviting its own destruction. That T-L Stigma OVER THE years, one of the most vicious practices indulged in by the FCC, wittingly or unwittingly, has been the device of the "temporary license." Sometimes meted out as a punitive measure, and sometimes innocently enough because a station has been "under in- vestigation," the temporary license has been an automatic signal for competitive Stations to raid the business of the stigmatized outlet. It is most welcome news, as reported in this journal last week, that the FCC plans forthwith to cut into the back-log of some 150 "temporaries" [Broadcasting • Telecasting, Sept. 24]. The Commission has recognized the inequities that grow out of the temporary license. Staff members, in extenuation, cite the long-delayed FCC functional reorganization as a retarding factor. And, as always, it's con- tended that personnel shortages stemming from budget limitations have contributed to inordi- nate delays. The current bumper crop of "temporaries" is mainly attributable to investigations deal- ing with horse race broadcasts, purported anti- trust violations, the whole question of what to do about specialized FM services like functional music, transit-casting and store- casting. These, it's now reported, are near decision. There has been an appalling lack of uni- formity in the handling of temporaries. Only those stations whose licenses happen to come up for renewal while a topic is under in- vestigation now hit the FCC "blotter." That's the method the FCC has used from the be- ginning in placing the burden of proof on the station. The immediate need is to get as many in- nocent stations as possible off the hook. In the process, we hope the FCC evolves a per- manent solution for the temporary license problem. £ our respects to: CARLIN SCOTT FRENCH A VICE PRESIDENT of H-R Representa- tives, Chicago, dictated a letter last week that was 11 years overdue. It was a thank-you note for advice given indirectly more than a decade ago by Writer Clarence Buddington Kelland. Carlin Scott French, the H-R vice president, read a Kelland short story in 1940 in the Saturday Evening Post which gave him the "foresight" to make a business move that clinched his radio career. He was in the midst of his first radio venture — a partnership in WTMV East St. Louis, 111. Business had been bad. So bad the tele- phone and power companies threatened cancel- lation of service. Reluctantly, he faced three alternatives: (1) selling out to his partner, (2) buying his part- ner's stock, or (3) declaring bankruptcy. On the night he had to choose, he thumbed through the Post, saw the Kelland story and read it word for word. The methods of an am- bitious and ingenious businessman touched off his own ingenuity, and the next morning he found a fourth — and successful — alterna- tive. He talked with the president of the local bank for half an hour and walked out with $30,000. Carlin French bought the rest of the station "and made money the first month and every month after that" as long as he owned it. Mr. French elected radio as his career after crediting it with the demise of the old Chicago Herald-Examiner, for which he was advertis- ing director. Despite his efforts, radio's in- roads became increasingly evident and the paper ultimately was reduced to tabloid size and then folded. His pre-radio history with the Hearst news- paper empire had been energetic and varied. He first worked for the Herald-Examiner after graduation from the Chicago Academy of Fine Arts. Convinced since the age of 6 he would be a career cartoonist, he aroused the ire of both parents with his preoccupation. Born in Lexington, Ky., Mr. French spent most of his youth in central Illinois towns, mainly Virginia, where his father was a Church of Christ minister. Wherever the church, young Carlin could be found mid- sermon sketching in the hymn book. Outside church, he concentrated on scratch paper, walls and old letters. While still in grade school, he invested in a cartoon correspondence course the money he earned as a grocery clerk (starting at 5 a.m. and working until midnight each Saturday for (Continued on page 62) Page 60 • October 1, 1951 BROADCASTING • Telecasting BROADCASTING • Telecasting October 1, 1951 • Page 61 I cWAi HOW TO KEEP EM DOWN ON THE FARM If you had a cash income of over 2 billion dollars last year you'd stay on the farm, too. And that's howjmuch cash Canadian farmers took in during 1950. Farming is big business in Canada, and it's carried on in practically every section of the country. Everyone knows about the grain farms of the Prairies, but Canada grows everything from apples to soybeans. In the south of Ontario tobacco is the big crop, while in British Columbia the whole Okanagan Valley is a giant orchard. And don't forget Canadian cheese and bacon, there's always a steady export market for these. In just twenty years the farmer's income has risen over 450%. They're spending money, too, for cars, radios, furniture, in fact any- thing that a city home would have. For the past few years the rural areas have accounted for over 40% of all Canadian retail sales, and unfortunately, many manufacturers have missed this rich market by putting all their advertising eggs in the city basket. There's only one medium which reaches with equal effect the reader of the city daily, the small town weekly, and the farm paper. That's radio which ignores distance and delivery routes. In many rural areas radio is the only dependable mass medium. So just figure how much of the Canadian farm market should be yours, and then remember: "In Canada you sell 'em when you tell em!" A message from the 103 member stations of the Canadian Association of Broadcasters whose voices are invited into over 3 million homes every day. Canadian Association of Broadcasters 108 Sparks St., 37 Bloor St. West, Ottawa. Toronto. Respects (Continued from page 60) the farm trade). An only child, he whipped around Virginia (pop. 2,000) in a Model T Ford and regretted leaving high school for nearby Eureka College because Virginia boasted twice as many girls as boys. "When you're in high school and have a Model T, that's the most im- portant statistic in your life," he says. After two years at Eureka he went to the Chicago Academy of Fine Arts. Two years later he was free-lancing as a layout artist for International Harvester Co., Oscar Mayer meat products, Pine Bros, cough drops and Sara Lee salad dressing. At the age of 22, he was "earn- ing $300 a week but collecting $20." That was when he aligned with the Herald-Examiner as author- artist of a cartoon strip, "The Alden Family," featuring a capri- cious grandpa, romantic girl and a small lad. The series ran six months, until "one of the many edi- tors caught up with me." He confined himself to sketching for two of the paper's weekly magazine supplements distributed to real estate and used car dealers, finally ending up as editor, writer, makeup man, circulation manager and publisher. To complete his one- man operation, Mr. French began selling advertising and handling promotion. In another move up- ward, he was hired as supervisor of the "boiler factory," the name given to the paper's classified ad department telephone room. Advances With Papers Five years of this led to duties as classified advertising manager of the Daily Oklahoman and the Okla- homa City Times, morning and evening papers published by one company. He loved Oklahoma life — "The climate was perfect, the people the nicest I ever met." But>— "I never heard a train whistle that I didn't want to leave. It was so far from every place." He snapped up an offer as as- sistant classified ad manager of the New York Journal American, another Hearst paper. Two years later, when the late William Ran- dolph Hearst ordered the Chicago Herald-Examiner to carry more classified ad lineage than any other paper in the world, Mr. French was dispatched westward to tackle the job. In a year, with the aid of 200 salesmen, he accomplished the feat. And he then became advertising director. The same purposefulness and daring guided his steps at WTMV. Asserting that his station was "not going to be all things to all people," he analyzed the St. Louis competi- tion and the kind of entertainment people wanted. He noted the "home-folks" quality of the people and that every tavern in the area hired western and hillbilly musi- cians each weekend. His station was the first locally to program that kind of music. Moving into sports as the WTMV audience mushroomed, he snared an exclusive St. Louis Cardinal baseball contract, with Dizzy Dean, the star pitcher, announcing. He added Rogers Hornsby, who holds the all-time batting record, and Grover Cleveland Alexander, a famous pitcher, to narrate live soprtscasts. Combining his knowledge of radio and newspapers, Mr. French joined Lorenzen & Thompson at Chicago headquarters to carry out the assignment of establishing a radio department to represent sta- tions. The firm, which maintained nine offices, previously only repre- sented newspapers. In 1948, Mr. French joined Transit Radio as western sales manager, headquar- tering in Chicago. When Transit Radio was ab- sorbed by H-R Representatives he became a vice president. Mr. French maintains several other radio interests and is a major stock- holder in WATO Oak Ridge, Tenn., which he helped put on the air. He and his wife, Chubby ("who isn't, so I can call her that"), live on the city's near north side. They both "play at golf." Chubby has three strokes to go "before she beats me, and then I'll quit." They like to take their vacation in the winter and last year went to Havana. This year, because of business, they've been restricted to watching hula dancers on TV and scanning travel folders. New KNEM Building KNEM Nevada, Mo., celebrated its second birthday last month by mov- ing into the new KNEM Bldg., located on a nearby hill at the transmitter site. William R. Ted- rick, KNEM general manager, drew the plans and supervised con- struction of the new concrete and masonry structure. The building contains complete studio, office and transmitting facilities. KNEM, owned by the Missouri Broadcast- ing System, operates on 1240 kc fulltime with 250 w. Page 62 • October 1, 1951 BROADCASTING • Telecasting TTER SERVE YOUR NEEDS NEW FACILITIES TO BE W, E SPECIALIZE IN CUSTOM DESIGN TO SOLVE SPECIFIC PROBLEMS . Our NEW, modern plant, vastly expanded facilities and trained personnel are ready to go to work for you at a moment's no- tice. Skilled engineers are at your disposal to analyze spe- cific problems. Expert drafts- men are on the job to design equipment geared to your par- ticular needs in smooth, de- pendable broadcasting opera- tions. Long years of experience — in both domestic and foreign markets — stand behind Conti- nental Service. The Continen- tal reputation for uniform high quality, superior workmanship and technical ability is your as- surance of lasting satisfaction. Upper right, the Continental 5 Tow- er 5 KW Power Di- vision and Phase Control Unit. Low- er right, typical Continental compo- nents— radio fre- quency inductors grouped about a larger isolation in- ductor. NEW HOME OF CONTINENTAL ELECTRONICS MANUFACTURING COMPANY producers of Power division phase control 4212 S. BUCKNER BLVD. DALLAS 10 PHONE EVERGREEN -jr Complete transmitters Radio frequency inductors -fa Isolation inductors ■A" Aluminum coupling cabinets Antenna coupling units jr Rectifiers — Amplifiers -fc FM-AM Isolation units if Arc-back indicators TAKE A GOOD • LOOK • AT CHATTANOOGA DPA TASK FORCE Attacks Radio-TV Unemployment \ I IN AUDIENCE IN THE MORNING IN COST PER LISTENER IN LOCAL ACCEPTANCE Outstanding Local Personalities Build an Outstanding Audience 1370 KC 5000 WATTS Carter M. Parham, President Represented by BRANHAM THE GOVERNMENT is taking concrete steps to alleviate growing un- employment among the nation's mass-production electronic firms. In recognition of the acute picture confronting home radio and TV receiver plants in New York, Philadelphia and Chicago, the Defense Pro- duction Administration has ap- * pointed a special Electronics Task Force, with a view toward chan- neling more defense contracts to these plants. Edmund T. Morris, who shifted his duties from Westinghouse Elec- tric Corp., Baltimore, Md., to the government earlier this year, was named chairman by Manly Fleisch- mann, DPA administrator. Mr. Mor- ris also is chairman of the govern- ment's Electronics Production Board and the Electronics Product Division of the National Production Authority. Appointment of the special group was prompted by widespread in- dustry disruption caused by the time lag between commitment and actual placement of military orders for electronics equipment. Another prime factor has been repeated cut- backs in civilian goods leaving a slack in plant production and re- sulting in unemployment. The task force met initially Sept. 21 under the chairmanship of Mr. Morris and faced squarely up to reports that employment in home radio-TV set plants in those cities has dropped to about 50% of pre- Korean levels. Serving under Mr. Morris will be Benjamin Abrams, Emerson Radio and Phonograph Corp.; Wil- NARBA CHANGES Three Advise FCC FCC REPORTED notice of new stations and assignment changes from three countries last week un- der terms of the 1941 North Amer- ican Regional Broadcast Agree- ment. Mexico, Canada and the Domini- can Republic announced changes as follows (probable commencement dates in parenthesis): MEXICO XEDV Zapopan, Jalisco, new class II station, 700 kc, 500 w, daytime (Jan. 1, 1952). XEFL Rio Bravo, Tamaulipas, new Class II, 1110 kc, 250 w, daytime (Jan. 1, 1952). XEDT Durango, Durango, new Class IV, 1400 kc, 250 w, fulltime (Dec. 1). XEFO Poza Rica, Veracruz, new class III-B. 1480 kc, 5 kw-day, 500 w-rrght (Jan. 1, 1952). XEFF Matehuala, San Luis Potosi, new Class IV, 1490 kc, 250 w, fulltime (Jan. 1, 1952). XEDU Durango, Durango, SWITCH- ING from 1400 kc to 860 kc, 1 kw-day, 500 w-night (Dec. 1). XEML Mexico, D.F., DELETED. CANADA CHBD Saskatoon, Sask., new Class II, 1170 kc. 1 kw, fulltime, directional (July 1, 1952), CKOM Saskatoon, Sask., new Class IV, 1340 kc, 250 w, fulltime, non-direc- tional (now in operation). DOMINICAN REPUBLIC HI6T Santiago, switching from 1090 kc to 610 kc, 1 kw, fulltime, non-direc- tional, Class II (Nov. 1). HI8B Bella Vista (Santiago), switch- ing from 610 kc to 1090 kc, 250 w, fulltime, non-directional (Nov. 1). HI3V Bani, moving from La Vega. Still Class III on 1310 kc, 500 w, full- time, nondirectional (Nov. 1). liam Balderston, Philco Corp.; Col. Leigh Hunt (USAF), Munitions Board, Dept. of Defense; M. F. Darling, IBEW (AFL) Chicago; Daniel Arnold, Radio-TV confer- ence board, International Union of Electrical, Radio & Machine Work- ers (IUE-CIO), Camden, N. J. The two labor representatives were asked to provide "accurate, current figures" on employment and production estimates for the fourth quarter beginning today (Oct. 1). In announcing the appointment of the group, Mr. Fleischmann said it would study "the possibilities of placing additional defense work in the mass production plants of the electronics industry." The establishment of the task force came only shortly after the Radio-Television Mfrs. Assn. agreed to set up a clearing house to aid in bringing together prime and sub contractors on defense contracts. The move was taken by RTMA's Small Business Survey Committee [Broadcasting • Tele- casting, Sept. 24]. The whole scope of electronics production touching on military contracts was reviewed by the task force in its first meeting. Many items, Mr. Morris' unit concluded, are not adapted to mass produc- tion techniques now existing for home radio-TV receivers for these reasons: (1) a "high degree of engineering" is required; (2) there is the factor of fluidity of design, and a high ratio of mechanical de- vices incorporated into delivered equipment. Suggested Procedures Here are other specific recom- mendations laid down by the Elec- tronics units: • Military procurement services should request prime contractors to place sub contracts in areas with a surplus of skilled labor and produc- tion facilities. • Radio and television manufactur- ers should seek "aggressively" sub contracts, working through the armed forces regional councils. o Defense agenc'es should monitor the placement of future contracts on heavily loaded prime contractors and study existing contract "loads." • "Leader-type" contracts and pro- vision of suitable incentives for prime and sub contractors should be encour- aged. • Production companies should be associated with design contractors from the time development contracts are placed. • Manufacturers of electronic com- ponents should submit samples for testing by the Armed Services Elec- tronics Standards Agency (ASESA). CLEVELAND'S fotf STATION • Wj W • CLEVEUND'S/^few^TSHiNAL* WJW • CLEVELAND'S Sty $T4j> CHIEF SAYS: BILL O'NEU PRESIDENT "Rosen-Lemon plenty great j|/ Hit and pitch for baseball team; « ^"X, And with sponsor they're first-rate ^ Selling on Chief Station beam." INDIANS MAKEf BIG HIT | Baseball stars Al Rosen and^ Bob Lemon are now in their | fifth sponsored month as WJW J DJ's. There's a buy for you, | too, on this showman's station. | CLEVELAND'S W STATION 1 i 5000 W. %J) BASIC ABC WJW BUILBINO ^^-^ CLEVELAND 15, OHIO REPRESENTED NATIONALLY BY H-R REPRESENTATIVES, INC. Page 64 • October 1, 1951 BROADCASTING • Telecasting ADVISORY BOARD Benton Plan Supported THE BENTON plan to set up a National Citizens Advisory Board for Radio and Television made its appearance in the House last week. Rep. Kenneth A. Roberts (D.- Ala.) dropped a companion mea- sure (HR 5471) in the hopper last Tuesday. It was referred to the House Interstate & Foreign Com- merce Committee. The Congressman said he would speak with committee Chairman Robert Crosser (D.-Ohio) on the bill as soon as they could get to- gether. On the Senate side, where the Senate Interstate & Foreign Com- merce Committee has held some hearings on the issue [Broadcast- ing • Telecasting, Sept. 10], there has been no action sched- uled. Rep. Roberts, in introducing the measure told Broadcasting • Telecasting, he did so because he felt that "television, and radio, too, are important as educational and public service mediums." He said he thought a study of trends in the industry would "assure protec- tion for the public." LUCIO BASCO, Rome correspondent for bi-lingual WOV New York, ob- tained exclusive interview from Italian Premier Alcide DeGasperi before the statesman sailed for U. S. Taped in- terview was played on WOV and dis- tributed to five other Italian-language stations. Miss Nancy Clifford Newby and Peron, Inc. Chicago, III. Dear Nancy: Hit shore pays ter bu fer yer clients Id up a follcrin rkets which is steady right through pros- perities, depres- sions, r e c e s- sions, er zvhut Charleston, West Virginity — th' hometown uv WCHS — w7 Yessir, Nancy, ther's all kinds uv industries here, an' thet means steady bisness ! Why, th' chem- ical plants alone pays 75 milyun dollars a year ter their employees in t he fsreo\aeny ONE uv meny industries here ! Air you seein' to hit thet yer clients is well represen t e d here? An' don't fergit—WCHS gives yuh more uv these we!l- lisseners then all th' in town put t'gether! Yrs. A lay WCHS Charleston, W. Va. WSCR RICHARDS EVANS, general manager KSL-AM-TV Salt Lake City, elected vice president Radio Services Corp. of Utah (owner of KSL-AM-TV). Mr. Evans will continue to manage stations. BERNARD C. HARGREAVES, commercial manager KWFC Hot Springs, Ark., appointed local sales man- ager KBTM-AM-FM Jonesboro, Ark. Mrs. KATH- ERINE S. HARGREAVES, traffic manager KWFC, appointed program director KBTM. FREDERICK H. ELLIOTT Jr., sales representative WKRT Cortland, N. Y., named to sales department WTRY Troy, N. Y. WILLIAM R. TEDRICK, general manager KNEM Nevada, Mo., appointed general manager WOKZ-AM- Mr. Evans FM Alton, 111. DONALD N. MANN, general manager WKNK Muskegon, Mich., re- signs. He will join WBBM Chicago, staff. MARTIN N. LEEDS, associate director business affairs program depart- ment CBS Hollywood, named director of business affairs for network TV division. JERRY HAUSER and EMERY ELLINGSON appointed to sales staff WLDY Ladysmith, Wis. ROBERT FOREMAN, sales staff, resigns. JOHN R. GNAU, publicity and promotion manager WWJ-AM-FM-TV Detroit, to sales staff WWJ-TV. EDWARD F. LETHEN Jr., MacFadden Publications, to network sales staff CBS Radio Div., as account executive, effective immediately. CLYDE MELVILLE Co., Dallas, appointed southwestern representative for KSEL Lubbock, Texas. BILLY WILSON, account executive KCOH Houston, resigns to devote more time to Montrose Studios (TV production) where he is director of sales and promotion. FRED BATES succeeds Mr. Wilson at KCOH. DAN SCHMIDT III, WOR New York, to CBS Radio Spot Sales, Holly- wood, as account executive. HAL NEAL promotion, publicity and advertising director WXYZ De- troit, appointed to newly created post as assistant radio sales manager. WILLIAM MORGAN, staff announcer, will succeed Mr. Neal. FORJOE & Co., N. Y., moving to larger offices at 29 East 57th Street, effective Oct. 1. New telephone number will be PLaza 5-8501. JIM KELSO, WOSU Columbus, Ohio, appointed southern Ohio sales representative for WRFD Worthington, Ohio. ADAM J. YOUNG Jr. Inc., New York, appointed national representative for WJAC Johnstown, Pa. DAN V. CARR, CKEY Toronto, appointed manager CKOY Ottawa. CRAIG LAWRENCE, executive vice president Cowles Broadcasting Co. (WCOP Boston, KRNT Des Moines and WNAX Yankton, S. D.), and general manager WCOP, named Massachusetts radio chairman for Cru- sade for Freedom campaign. . . . ROBERT E. KINTNER, president ABC, elected to Advertising Council to replace MARK WOODS, repre- sentative for radio and TV, who resigned from board when he left ABC board vice chairmanship. . . . BILL REA Jr., president and general manager CKNW New Westminster, B. C, father of daughter, Sept. 14. . . . ROBERT B. HANNA, manager WGY and WRGB(TV) Schenec- tady, N. Y., elected president of local Chamber of Commerce. Mr. Hanna is first radio man to become president of that local group. . . . HARVEY J. STRUTHERS, general manager WEEI Boston, named chairman of radio committee of 1952 United Red Feather campaign. SCRANTON Is a member of America's No. 1 Radio Network SCRANTON N. B. C. Operating On A Full-Time Schedule, Day and Night, Since August 5th N Network Programs of the National Broadcasting Company are now heard on WSCR. B WSCR adds the tre- mendous Scranton Market, covering 350,000 listeners, for the first time on America s No. 1 Ra- dio Network. . . . c. Contact us or THE WALKER COMPANY, our National Represen- tatives for choice avail- abilities. For REAL COVERAGE of the Scranton Market — Schedule WSCR The N.B.C. Affiliate Station in Scranton, Pennsylvania 1,000 Watts Daytime 500 Watts Nighttime DAVID M. BALTIMORE President & General Manager Studios: 116 Adams Ave., Scranton, Pa. BROADCASTING • Telecasting October 1, 1951 • Page 65 Revisions in the 1951 Marketbook Editor's Note: , Vf y|y ■ The 1951 Broadcasting • Telecasting Marketbook involved more than HK \f Hp i 1 a million separate computations. In so prodigious an operation it was 1 if JT^. T inevitable that there would be some errors. We made a few — the corrections are printed on this page. With each is printed the page, column and place in the column where it should appear to make it easy for your secretary to insert them over the incorrect lines. Just clip off on the dotted lines, then, when you find the proper place, clip off the direction line printed in italic. Page 7, Col. 2, South Carolina metro- Page 172, Col. 1, Terrell, Tex., insert HK tMim 4 1* *% *J I t *e politan areas, insert after Columbia: KTER Rates: Mf \mS fl IrlfC C4.VL L wL OA. tiflfc GREENVILLE, 168,152 (1950 pop.); 136,580 6.15 8.35 16.10 23.75 43.70 „,„__. ,, ,, , _. (1940 pop.); 44,313 (1950 homes); 39,527 WKRC Cincinnati signed sponsorship for all U. of Cincinnati grid games. (1950 radio homes); 89.2 (% radio). Page 203, Col. 4, Albuquerque, N. M., (Seated, I to r): Reuben Frisch, mgr. of large branch of Frisch's Restaurants, Pag^WcoLircna^ge-lwBHlTV) KOAT listeners to: S**l *T ^ ^\ Mj.W,«7' ^T^V'1 Los Angeles rates: 125,000 athletic dir.; Dave Frisch, sponsor president; (standing, I to r): Ed Kennedy ■ and David Taft, WKRC sporrscasters, and Syd Cornell, of agency, Rollman, ?■ .12222 J22«2 I^SJ 222 22 ^'22 , o««2 PaSe 203 1- Albuquerque, N. M., Cary & Rittenhouse. Mr. Taft is assistant to the executive vice president of N 200.00 200.00 313.00 500.00 750.00 1,250.00 change KVER listing: Radio Cincinnati Inc., WKRC licensee. Page 19. Col. 2, Salinas, Calif., delete Spanish 125,000 3,000 - JBfe. KDON which should only be listed _ _ . F^Hl under Santa Cruz. Page 203. Col. 4. New Mexico foreign ~mE ^pjSffj^ ' 4p\ / Page 45. Col. 4. Weiser. Idaho. Change ' V , MF^M * KWEI rates: LAS^CRUCES ^ - / : v^-^ "T" ^ V P^g'e^iii^Col^Y^in sert Southern ' Pines, Page 206, ~ Col ~~~3~,~ Texa's' "foreign ' lan- ■HHhKHH SOUTHERN ^ PINES,^ Moore, ^ 8,335 homes, PLEASANTON ^ ^ ^ j P jj Jf Sk / - "jit £ weeb, i kw-D, 990 kcQ '° 10meS' Spanish w ' 75%' 840 CHET HUNTLEY, (seated ' A,BC VV. COAKLEY THOMPSON, pres., D 4.00 4.00 12.00 24.00 36.00 60.00 STEPHENVILLE . . „ ' . D ' . T. w„»„. C..„„l„ r~ „t c-L.-U KSjv 55o/0 210 newscaster, and Paul Beuter, ad mgr. The Motor Supply Co. ot Savannah, Page 172, Col. 1, delete KDWT from for MJB Co. (coffee, spices, rice) Augusta, Waycross, Brunswick and Snyder, Tex., insert under Stamford, Page 206, Col. 4, insert Terrell, Tex.: shake hands after MJB signed 52- Aiken, signs contract covering ex- Tex '- TERRELL week pact for Chet Huntley and the elusive sponsorship of all U. of STAMFORD, Scurry, 6,979 homes, 87.7% radio, KTER, 250w-D, 1570 kc News on ABC Pacific and Mountain Georgia grid games over WSAV 6,121 radio homes. Bohemian 40,000 60 networks. Standing (I to r): Christy Savannah for second consecutive sea- Allen, BBDO; Gayle Grubb, general son. (L to r) Don Jones, WSAV manager, KGO San Francisco; Walter McNiff, BBDO. comm. mgr., Mr. Thompson, and Bob Ward, WSAV local ad mgr. ALVIN BAUMER, pres., Baumer Foods Inc., signs to sponsor Hour of Charm Mondays over WWL New Orleans for 52 weeks. Standing (I to r) are James G. Aldige jr., of WWL; Helion Dickson jr., vice presi- dent of Stone Stevens Inc., and George Arnold, Baumer sales man- ager. OTIS MILLER (seated, I) co-owner of Scott Co., plumbing contractor, signs to sponsor H. V. Kaltenborn (seated, r) and Richard Harkness five days weekly on KNBC San Francisco. Standing (I to r): Robert Sherman, v. p., Elliott, Daly & Sherman, S. F. agency, and Heber Smith, KNBC acct. exec. SEALY Mattress signs for full sponsorship of Brunch With Dorothy & Dick on WOR New York, Sundays. (L to r) Dick Kollmar, co-star, Eugene Kligman (seated), executive vice president, Sealy Mattress of New York; Dorothy Kil- gallen Kollmar, (co-star), (standing), Abe Cenit, Sealy sales & merchandising mgr., and Paul Tuttle, ad mgr. Contract placed by Getschal & Richard, N. Y. BISMARCK, N. DAK. Page 66 • October 1, 1951 BOXING FEUD KRSC Defends Action KRSC Seattle has been threatened with legal action by promoters of the Harry Matthews-Grant Butch- er middleweight bout held on the West Coast. The dispute between the station and the promoters grew from a radio blackout called by Jimmy Fitten, matchmaker, and the two fighters' managers in an effort to boost gate receipts. KRSC, how- ever, re-created the bout round by round from the studio. This action precipitated the threat of legal recourse. Ted Bell, KRSC program direc- tor, declared the recreation could not have cut into gate receipts because the fight was not broad- cast until after its conclusion "and we did not plug our planned cover- age until 6 p.m. the night of the fight." Mr. Bell noted the station ran free spots during the week preced- ing the fight, urging listeners to attend, and telling them where tickets could be obtained. NRFA POLICY Paid Space, Free Time Plan Hit by Paige WHUM HOLIDAY Host to N.Y. Execs. MAKING the trip in a chartered plane, New York agency time- buyers and officials of H-R Repre- sentatives were guests of WHUM Reading, Pa., at a "carnival party" in Reading fortnight ago. Hosts were Mr. and Mrs. Humboldt Greig and Mr. and Mrs. Arthur Heim of WHUM. Among those who made the trip were: Jayne Shannon, J. Walter Thompson Co.; Betty Powell, Geyer, Newell & Ganger; Frank Coulter, Young & Rubi- cam; Ruth Jones, Benton & Bowles; Murray Roffis, Maxon Inc.; Frank Dan- iel, Lennen & Mitchell; Helen Hart- wig, Lucy Kerwin, Kenyon & Eck- hardt; Don Quinn, Pedlar & Ryan; Jack Neale, Compton Inc.; Elenore Scanlan, BBDO; Ethel Weider, Biow Co.; Vera Brennan, Scheideler, Beck & Werner; Dick Fichthorn, Allan Lane, Jack Shuler, Johnny Deegan, Priscilla Pomeroy, and Mel Wayne, WHUM; Jean Carroll, Sullivan, Stauffer, Col- well & Bayles; Helen Wilbur, Doherty, Clifford & Shenfield; Robert Stivers, Hilton & Riggio; Frank E. Pellegrin, Frank M. Headley, Allan Kerr, Paul R. Weeks, H-R Representatives; Anne Small, Cecil & Presbrey, Betty Nasse, Dowd, Redfield & Johnstone; Mary Dunlavey, Harry B. Cohen Inc.; Rob- ert Reuschle, McCann-Erickson; Fred Cusick, Dancer -Fitzgerald-Sample; Tom McDermott, N. W. Ayer & Son; Lil- lian Selb, Foote, Cone & Belding. Coy Prediction ADVANCES in electronics, par- ticularly in radio, television and facsimile, will move freight and passengers with increasing speed and safety, Chairman Wayne Coy of the FCC predicted in an address marking the 100th anniversary of the sending of the first train order by telegraph. The ceremony was held in Harriman, N. Y. Chairman Coy speculated that whole yards or terminal areas might be made visible to a dispatcher by tele- vision with all activities observed by railroad executives. THE chiseling fringe is back at its nibbling, judging by scattered but violent reactions from broadcasters. In the mountain states, Jack Paige, vice president of the 39-station Intermountain Network, blew his top when a letter arrived from Na- tional Retail Furniture Assn., * Chicago. His explosion came when he read paragraphs advising re- tailers to buy newspapers space and solicit free radio time. "I, for one, wonder just how long publicity organizations such as yours can expect to continue ask- ing radio for free time while at the same time directing the atten- tion of the retailer to the fact that his greatest medium is the news- paper," Mr. Paige wrote NRFA. "You will be interested to know that your material has served one purpose . . . and that is an edict issued to all our commentators on the 39-station Intermountain Net- work never to use, under any con- sideration, any material supplied by any public relations bureau such as yours. . . . Also please be assured that the furniture stores in this town who have long recog- nized radio as one of their finest mediums will receive complete and thorough cooperation from this station in this, as well as any other promotions. Our cooperation with them will come through their recog- nition and not because of your treatment." The furniture group recom- mended in a 12-page home fashion brochure that newspapers will get out special sections if retailers support it, Mr. Paige said. The brochure then noted that radio sta- tions will promote the home fashion campaign of NRFA — free. An effort to buy station an- nouncements at 50 cents each drew the wrath of Arthur J. Barry, president of WEOK Poughkeepsie, N. Y. Mr. Barry wrote Maurice Greenberg, of Eastern Wine Corp., New York, as follows: In reply to your letter dated Sept. 19, requesting a schedule of 50 to 100 announcements at 50 cents each, wish to advise our maximum discount rate for one-minute spots is $S each. This is the rate now being paid by all our advertisers, includ'ng a compet- ing wine advertiser. I doubt very much if you would be willing to offer us a case of Chateau Martin wine at one-twelfth of the standard price. ADVERTISING -merchandising offer under which sponsors may receive pro- motion of their grocery-store products in 250 Bohack Supermarkets in New York area has been announced by WOV New York. MODEL S5 SYNCHRONOUS MAGNETIC FILM RECORDER AND REPRODUCER The STANCIL-HOFFMAN Synchronous . . . Magnetic . . . Sprocket Film Recorder insures for 7 6 mm film production . . . 35 mm SOUND FIDELITY plus . . . MAGNETIC TAPE convenience ... at 16 mm PRODUCTION COSTS. This remarkable S5 Recorder may be ordered for either 16 mm or 17.5 mm film. The S5 Recorder is designed for either portable use (as illustrated) or rack mounting for permanent placement. STANCIL-HOFFMAN Synchronous equipment has been field tested and proven by extensive use throughout the world. Over 2 1 60 foot film capacity, or a full hour of 1 6 mm recording. Available with both a synchronous drive motor and an interlock motor, either motor used selectively. The mechanical filter system uses TWO fly wheels in a balanced tight loop, providing flutterless operation. Complete relay control permitting remote operation from any number of positions. y Instead of gears, uses a unique silent chain drive which requires NO maintenance. STANCH- I1UIM 1016 NORTH HIGHLAND AVENUE E FOR DESCRIPTIVE BROCHURE HOFFMAN HOLLYWOOD 38, CALIFORNIA BROADCASTING • Telecasting October 1, 1951 • Page 67 JACK LEWIS appointed program director WMBG and WCOD (FM) Richmond, Va., succeeding AL- LAN PHAUP, recalled to active duty as Air Force Reserve officer. ART JACOBSON, TV program man- ager NBC Chicago, resigns. GEORGE HEINEMANN, TV operations man- ager, succeeds Mr. Jacobson. TED MILLS, executive TV producer NBC Chicago, to CBS, as video pro- ducer in New York. SHIRLEY WIL- LER, secretary to Mr. Mills, also joins CBS. FRAN HARRIS, women's editor for radio and TV WWJ Detroit, appointed manager of publicity and promotion, succeeding JOHN N. GNAU (see Front Office). DARRELL E. ROSS, stage supervisor KECA-TV Hollywood, appointed pro- duction manager. FRANCES A. BOVICK appointed pro- gram director WJNC Jacksonville, N. C, succeeding DOROTHY R. GOULD, resigned. Miss Bovik was with KBON and KFAB Omaha, and CBS-TV in Hollywood. BOB GEIS, writer-producer WRFD Worthington, Ohio, appointed produc- tion manager. MARY LOU PFEIF- FER, instructor Community Institute, and associated with extension staff Ohio State U., appointed director of women's activities. GEORGE BOD- NER, station personality, appointed chief announcer. KENTON R. MUDGETT appointed program director WTWN St. Johns- bury, Vt., succeeding ROBERT WEB- STER, resigned. Mr. Mudgett and Toni Dugas were married Sept. 8. APRIL WALTERS named continuity chief. air-casters JOE LANDIS and GEORGE TIBBLES named co-producers and Mr. Landis new director for weekly Al Jarvis Show on KLAC-TV Los Angeles. They replace JOE PARKER, producer- director, who resigned to fulfill other commitments. Mr. Tibbies is also musical director. RAY E. BROSSEAU, guest relations NBC New York, appointed program- ming sales coordinator WLWD (TV) Dayton. BILL BRADLEY, WCAU Philadelphia, to KCBS San Francisco as staff an- nouncer. SHIRLEY HAYES, program depart- ment KPIX San Francisco, and Dick Hickman, married. WARREN MICHAEL KELLY to WXYZ Detroit, as emcee on Stag Party. JO RANSON, publicity director WMGM New York and MGM Radio Attractions, named chairman of press- radio liaison committee of Brooklyn Chapter of American Red Cross. LEON RADSLIFF, staff musician KCBS, father of girl, Nickie. JUNE MELENDY, organist KPIX San Francisco, mother of boy. CLARENCE CASSELL, announcer KCBS San Francisco, to CBS Pacific Network, Hollywood. BILL REILLY, publicity director WCKY Cincinnati, father of boy. ADELE CRAWFORD replaces PEG ROTHE JACOBSON as supervisor of information and guest relations NBC Chicago. BUDDY MORENO, singer and band- leader, to WBBM Chicago, on music staff as singer, musician and emcee. ERNEST DE LA OSSA, director of personnel NBC, to preside at an Office Forum to be held Oct. 22 in New York on technical and scientific manpower and salary-wage stabilization, spon- sored by New York Personnel Man- agement Assn. in conjunction with National Business Show. DON THURSTON, staff announcer- engineer WTWN St. Johnsbury, Vt., and Oralie Lane, married Sept. 9. DON BAKER, announcer KNX Holly- wood, and JOE ALLABOUGH, assist- ant director, named night supervisors for station. CONNIE B. GAY, noted radio-TV hill- billy band leader, and top TV enter- tainers from Washington, D. C, area, visiting Armed Force's installations in the Caribbean. DAN TOBEY, ring announcer, appear- ing in that capacity on KTTV (TV) Los Angeles Wrestlers and The Ladies. CANDY McDOWELL starts two week- ly quarter-hour Musical Nightcap rec- ord program on KTSL(TV) Los An- geles. JACK BRUCE, staff announcer WNAX Yankton, S. D., father of boy, Steven Edward. CHARLES (Happy) HOLMES, disc jockey WBTM Danville, Va., to WAYS Charlotte, N. C, in same capacity. MARGARET JOHNSTON, continuity writer WCPS Tarboro, N. C, to con- tinuity department WAYS. CHARLES KURALT, announcer WAYS, leaves station to enroll at U. of North Caro- lina. WILLIAM BRENNAN, program direc- tor KTSL (TV) Hollywood, father of boy Sept. 18. JIM JOHNSTON, WOC-TV Daven- port, to announcing staff WLS Chi- cago. BOB SHAFFER to talent staff, as singer. He was with WKNX Sagi- naw, Mich. LLOYDE GAYNES, producer WTVJ (TV) Miami, called to active duty with KLIX Joins MBS AFFILIATION of KLIX Twin Falls, Ida., with MBS, effective today, was announced last week by Frank C. Mclntyre, KLIX vice president and general manager. KLIX also has joined the Inter- mountain Network, effective today [At Deadline, Sept. 24], and already was affiliated with ABC. "This marks the first time any Magic Valley station has had con- tracts with two major networks," Mr. Mclntyre said. Air Force. He will enter Air Force Officers Candidate School at Lakeland Field, Texas. HUGH KEMP, associate editor, script division NBC radio, father of boy, Ian Fletcher, Sept. 18. WILLIAM WHITE PARISH, assistant to president Simon & Schuster, N. Y., named supervisor of playreading NBC New York. RENEE LEASE to continuity staff WIRE Indianapolis, succeeding GLORIA JOYNER, resigned. EARL STEELE, announcing staff WCCO Minneapolis, appointed pro- ducer. ERNEST E. STERN, copy chief pub- licity department ABC, named trade news editor. TOM FITZSIMMONS succeeds Mr. Stern, as copy chief. JANE SMITH, commentator KVVC Ventura, Calif., to KVEN same city. BOB KING, KSOO Sioux Falls, S. D., appointed to announcing staff WNAX Yankton, S. D. BUD STEFAN, emcee KTLA (TV) Hollywood, recovering following re- cent appendectomy. MtVi • • • CHUCK LAMBERT, music director WGFG Kalamazoo, Mich., appointed assistant news editor and special events man. MILT BERKOWITZ, news and sports editor and publicity director WONS Hartford, Conn., resigns effective Oct. 1. JOHN ADAIR to WNAX Yankton, S. D., as newscaster. JOSEPH SLAVIN, recent graduate Fordham U., N. Y., to WMTR Mor- ristown, N. J., as general newsman. BENEDICT E. HARDMAN, instructor for American Institute of the Air, Minneapolis, and CLAYTON KAUF- MAN, sports editor, staff writer and editor International News Service, Dallas, appointed to news staff WCCO Minneapolis. RICHARD OBERLIN, news director WHAS-AM-TV Louisville, returns to station after three months' leave of absence to work with UNESCO in France. JIM LEATHERS, county extension agent of Cowley County, Kansas, ap- pointed associate farm director KMBC-KFRM team Kansas City, Mo. He succeeds KEN PARSONS, resigned. DEKE HOULGATE, sports columnist, starts quarter-hour weekly Pigskin Parlay on KHJ Los Angeles. In addi- tion to predicting outcome of big games to be played, Mr. Houlgate will interview prominent football personal- ities. BOB REYNOLDS named sports an- nouncer and disc jockey WJBK De- troit. He was with WTAC and WFDF Flint, Mich. JIM MARTIN, morning news editor WGAR Cleveland, presented scroll honoring him with life membership in Smaller Business of America Inc., for his contribution to organization. GEORGE HAMILTON COMBS, news analyst WMGM New York, and mem- ber of New York bar, made special assistant U. S. Attorney attached to district office enforcement division of Office of Price Stabilization. He was sworn in last Tuesday by James G. Lyons, OPS regional director. Mr. Combs will, for the present, continue with his news broadcasts over WMGM, Mon.-Fri., 12:15-12:30 p.m. responsive listeners make w J R the GREAT VOICE of the GREAT LAKES «EAR CHAN WJR — now celebrating its 25th year of service to home. and nation responsive buyers! four v WJR \ response tests \ i averaged j answers i I per single \ i announcement! i Remember . . . first they listen . . . then they buy! FREE SPEECH MIKE Represented nationally by Edward Petry & Company Page 68 • October 1, 1951 BROADCASTING • Telecasting SAN DIEGO NLRB Orders Elections At Five Outlets ELECTIONS to determine the collective bargaining representative for certain technical employes at five San Diego, Calif., stations have been ordered by the National Labor Relations Board. Stations involved are KFMB-AM-TV (Kennedy Broadcasting Co., formerly Jack Gross Broadcasting Co.), KCBQ (Charles E. Salik), KGB (Don Lee Broadcasting Sys- tem), KSDO (San Diego Broad- casting Co.) and KSON (Stude- baker Broadcasting Co.). In all cases except that of KSON, employes will choose be- tween NABET (CIO) and IBEW (AFL), or select neither. At ,KSON, NABET is the sole union involved. A consolidated hearing was heard on NABET's five-station petition and affirmed by three members of the board. The elec- tions will be held within 30 days after the date of direction, Sept. 27. In the Don Lee case, IBEW in- WMCA SPONSORS Adds 17 New Accounts SEVENTEEN new advertisers for both spot announcements and pro- grams have been signed by WMCA New York. Included in roster are: Dexter Motors, through Henry L. Davis Co., N. Y., to sponsor Football Huddle, preceding Notre Dame football games, plus corresponding spot an- nouncements; Philco Radio & Phono- graph Corp. sponsoring Notre Dame football series, through Sternfield-God- ley, N. Y.; Italian-Swiss Colony Wine, through Honig-Cooper, San Francisco, presenting quarter-hour Football Score- board, following all games on WMCA. Mutual of Omaha, through Roberts & Reimers, N. Y., sponsoring ten- minute segment of Ted Steel Show, Mon.-Fri., and Borden Co., through Young & Rubicam, N. Y., signs 13- week contract for nine weekly par- ticipations in same show; Caryl Rich- ards Permanent Wave, through Emer- son-Rogers, N. Y., weekly quarter hour. New sponsors for Barry Gray post- midnight show include: Best Foods (Old Homestead salad dressing), through Benton & Bowles, N. Y.; Spain & Spain Furriers, direct; Master Yogurt, through Peck Adv., N. Y.; Dexter Motors; Mars Television, through Lester Harrison, N. Y., and Show-of-the-Month Club, direct. Spot campaigns starting this month are: Dolcin Corp. (Kedrin), through Victor Vander Linde Co., 20 spots per week; River Brand Rice Mills, through Donahue & Coe, N. Y.; American Safety Razor Co., through BBDO; Messing Bakeries, through Donahue & Coe; Florence Halpern Neckwear, direct; Lee Television, through Mar- free Adv., N. Y. tervened for its Local 569, claim- ing that it originally had a con- tract covering employes at four Don Lee outlets, including KGB, on behalf of other union locals.- The one-year contracts have been automatically renewed each year before June 30. Last April NABET notified the employer of its claim for representation and filed a peti- tion. The AFL union protest was rejected by NLRB in favor of the CIO claim. Taking each case, the board ruled that these comprise adequate units for collective bargaining: (1) All engineering, technical and production employes at KFMB-AM- TV, excluding directors, producer?, writers, announcers, talent and pro- fessional employes. (2) All engineers and technicians at KCBQ, excluding the chief engi- neer and transmitter supervisor (su- pervisors under the Taft-Hartley Act), professional employes and other su- pervisors. (3) All engineers and technicians, including the vacation relief man, but excluding professional employes and supervisors, at KGB. (4) All engineers and technicians, including the chief engineer, but ex- cluding professional employes and supervisors, at KSDO. (5) All engineers and technicians, excluding professional employes and supervisors, at KSON. RCA Cost of Living PRICES on television sets "gener- ally" were lower in August than during the preceding month, the Bureau of Labor Statistics re- ported in a cost-of-living survey issued Sept. 21. The revised index of consumer prices, however, re- mained about 9% above the pre- Korea period and 185.5% of the 1935-1939 average, reflecting no change from the record mark set last July 15. Bureau said a drop in household furnishings and food items was more than offset by boosts in rents and tangible goods. MIDCONTINENT BROAD SIOUX FALLS, S KELO SERVES AND SELLS one of the RICHEST FARM MARKETS IN THE NATION 'CA'STING CO., INC. XJUTH DAKOTA NBC 5000 WATTS John V. p'earson co. • • • I v rectifier ' I worries! f 1 h finest mercury- Good-by serv.ce wo RADIO CORPORATION of AMERICA ELECTRON TUBES HARRISON. N.J. BROADCASTING • Telecasting October 1, 1951 • Page 69 Only ONE Station DOMINATES This Rich, Growing 15-COUNTY MARKET With DRUG SALES OF $12,474,000* *Sales Management, 1951 Survey of Buying Power WINSTON-SALEM allied arts RAYMOND S. PERRY, general sales manager Federal Tele- phone & Radio Corp., Clifton, N. J., elected vice president and di- rector. STANDARD RATE & DATA, moves executive and publishing offices to 1740 N. Ridge Ave., Evanston, 111. Company sales office will be main- tained at 333 N. Michigan Ave., Chi- cago, headed by J. W. WILLIAMS. JOHN J. GLAVIN, production man- ager Cinecolor Inc., L. A., to Five Star Productions, Hollywood (TV film commercials), as general manager. Mr. Glavin will supervise all color work in addition to handling the co- ordination of firm's five production departments. ALEXIS THURN-TAXIS, director CBS-TV New York, released from his contract. He has returned to Holly- wood to become assistant to Louis B. Mayer, formerly MGM executive in charge of production, who recently established Beverly Hills offices. HAL TATE, who syndicates Who's Talking for radio and TV out of Chi- cago, father of boy, Martin, Sept. 12. WAYNE OLIVER, field representa- tive, western section, TV Author- ity, named west coast representative protem, replacing PETER PROUSE, who recently resigned to join Jack Douglas Productions, TV film prod- ucers [Broadcasting • Telecasting, Sept. 10]. Other protem appointments include that of HENRY REESE, mem- ber of TVA Board and AGMA execu- tive group as field representative. Second field representative is ex- pected to be named at a later date. All appointments become effective Oct. 1 Final approval of selections awaits decision of national board. TERRY SOUTHARD, district man- ager Columbia Records Inc., named division manager in charge of greater New York, New Jersey, upstate New York and New England areas. BILL O'BOYLE, district manager, named division manager in charge of Middle Atlantic and Southeast areas. BILL NEILSEN, district manager, named division manager in charge of Middle West. PAUL PEPPIN, district man- ager, appointed division manager in charge of West Coast, Northwest, and Southwest. R. RUSSELL PORTER resumes direc- torship of department of radio at U. of Denver. Mr. Porter returns after year's leave of absence to coordinate 25th anniversary of school's Social Science Foundation. STANDARD RADIO TRANSCRIP- TIONS SERVICES, N. Y., moves to new and larger offices at 444 Madison Ave., Suite 2008. Telephone: PLaza 3-4620. £guija/nent manager of government and indus- trial division. WILLIAM J. PELTZ, manager of government and indus- trial operations, appointed vice presi- dent-operations of TV and radio divi- sion. PENTRON Corp., Chicago (tape re- corders), announces new duo-speed portable tape recorder. Recorder fea- tures new push button control. It is available with dual track or single track heads for broadcast use. "Technical HARRY GRELCK appointed field su- pervisor in charge of field operations for NBC's New York Radio Technical Onerations, succeeding MAX JACOB- SON, who has transferred to Tele- vision Technical Operations [Broad- casting • Telecasting, Sept. 24]. Dr. PETER C. GOLDMARK, vice president in charge of engineering re- search and development, CBS Labs, and inventor of the CBS color televi- sion system, was one of recipients of Color Award for 1951 from Rahr Color Clinic on last Monday's Margaret Arlen Program on CBS-TV. LIONEL WITTENBURG and HENRY SHEPPARD, WTCN-AM-TV Min- neapolis, named assistant TV studio supervisors. They will assist JOHN M. SHERMAN, WTCN-TV technical director. JERRY JOHNSON, chief engineer WTWN St. Johnsbury, Vt., father of daughter, Paula Suzanne. DONALD PIKE and HERMAN FOLK- ERTS named studio supervisors NBC TV network. HOWARD LEPPLE, chief engineer WLWD (TV) Dayton, appointed TV engineering administrative assistant of Crosley Broadcasting Corp. He will coordinate technical phase of three TV stations (WLWD, WLWC Colum- bus, and WLWT Cincinnati), and new TV plant construction. J. M. Mac- DONALD appointed assistant tech- nical director of Crosley. He will supervise AM, FM and TV activities, including Voice of America plant. LESTER STURGILL replaces Mr. Lep- ple at WLWD. CAL BOPP, chief en- gineer WLWT, to Crosley Mfg. Div., to work on color TV. STATION BREAKS KSTP Makes Special Offer KSTP Minneapolis-St. Paul an- nounced last week that effective immediately it is offering non- guaranteed-time station breaks (20 seconds) with all standard contract provisions applying at 50% of the regular station break rates. Miller C. Robertson, KSTP vice president in charge of sales, said, "This service is available in all time brackets, in any quantity or fre- quency desired, and is definitely not 'floating time'." JOSEPH P. GILLIES, vice president- operations of government and indus- trial division and director of TV and radio division Philco Corp., Phila., appointed vice president and general STEVE ALLEN DISCOVERS PENNSYLVANIA Steve Allen, Star of CBS Songs for Sale, meets Betty Eileen McAllister — Mrs. America, 1950, and Marcella Marder — Mrs. Pennsylvania, 1951, both represent- ing WARD. Steve lived in Johnstown and appreciates Keystone State Pulchritude and vice-versa. TIMEBUYERS DISCOVER SALES RESULTS in Western Pennsylvania's 2nd Largest Market and appreciate Johnstown's FIRST station. RATINGWISE, That is. WARDlWVAM JOHNSTOWN Wj A L T O O N A Represented by We e d and Company Page 70 • October 1, 1951 BROADCASTING • Telecasting NLRB RULING On C-P-P in Puerto Rico A UNIT of actors, actresses and narrators employed by the branch office of the Colgate-Palmolive- Peet Co. on its four Puerto Rico radio programs is appropriate for collective bargaining purposes, the National Labor Relations Board ruled last Tuesday. The dispute involves the union, Gremio De Prensa, Radio y Teatro de Puerto Rico, which had request- ed the unit. The company contend- ed the individuals are independent contractors and not employes with- in the meaning of the labor-man- agement act. Only the firm's Puerto Rican branch office is involved. In directing an election, NLRB bracketed in the unit "nonfixed" actors, sound effects men, emcees and a disc jockey but excluded com- mercial announcers, recorders and other employes. Election was di- rected within 30 days. The employer advertises its products in Puerto Rico, according to the board, on four daily dra- matic radio programs : Fab Drama, Octagon Drama, Palmolive Thea- tre and Colgate Theatre. Company maintains its own Radio Artists Department "to guarantee top tal- ent," the board explained. Some of the actors who appear on C-P-P programs also work for other sponsors and radio stations (not identified), but are precluded from appearing on any program sponsored by a direct competitor, it was explained. Time Buyers, NOTE! NO TV Stations within 60 miles of YOUNGSTOWN, 0. Ohio's 3rd Largest Trade Area Buy WFMJ The Only ABC Station Serving This Market 5000 All programs duplicated on WFMJ-FM 50,000 Watts on 105.1 Meg. WATTS CALL Headley-Reed Co., National Representatives (Total U. S. Area, Including Small-Town, Farm and Urban Homes and including Telephone and Non-Telephone Homes) Rank Programs EVENING, ONCE-A-WEEK (Average for All Programs) (3.8) 1 Arthur Godfrey's Scouts (CBS) 6.9 2 Romance (CBS) 6.8 3 F.B.I, in Peace and War (CBS) 6.2 4 Mr. and Mrs. North (CBS) 6.1 5 Gene Autry Show (CBS) 6.1 6 Big Town (NBC) 6.1 7 Dr. Christian (CBS) 5.6 8 Mr. District Attorney (ABC) 5.5 9 Screen Directors Playhouse (NBC) 5.4 10 Big Story (NBC) 5.4 EVENING, MULTI-WEEKLY (Average For All Programs) (2.1) 1 Lone Ranger (ABC) 4.7 2 One Man's Family (NBC) 4.4 3 News of the World (NBC) 4.2 WEEKDAY (Average For All Programs) (4.0) 1 Ma Perkins (CBS) 7.5 2 Our Gal, Sunday (CBS) 7.4 3 Romance of Helen Trent (CBS) 7.3 4 Big Sister (CBS) 7.2 5 Wendy Warren and the News (CBS) 6.6 6 Guiding Light (CBS) 6.2 7 Perry Mason (CBS) 6.1 8 Aunt Jenny (CBS) 5.9 9 Rosemary (CBS) 5.8 10 Arthur Godfrey (Ligg. & Myers) (CBS) 5.5 DAY, SUNDAY (Average For All Pro- grams) (1.8) 1 True Detective Mysteries (MBS) 3.8 2 Martin Kane, Private Eye (NBC) 3.6 3 Sunday Morning Gatherin' (CBS) 3.6 DAY, SATURDAY (Average For All Pro- grams) (4.1) 1 Grand Central Station (CBS) 6.6 2 Stars Over Hollywood (CBS) 6.5 3 Armstrong Theatre (CBS) 6.0 NOTE: Number of homes is obtained by ap- plying the "NIELSEN-RATING" (%) to 41,- 903,000— the 1951 estimate of Total United States Radio Homes. (*) Homes reached during all or any part of the program, except for homes listening only 1 to 5 minutes. For 5-minute programs, Average Audience basis is used. Copyright by A. C. Nielsen Co. Adams Named JOHN ADAMS, Mr. Adams chief engineer of of KFDX Wich- ita Falls, Tex., has been elected president of the National Assn. of Radio En- gineers. Also elected are Bill Elkins, execu- tive vice presi- dent; J. B. Ed- wards, treas- urer, and How- ard B. Culbertson, editor. Thomas Hargis THOMAS HARGIS, radio news writer for the State Dept.'s Voice of America and former newspaper- man, died Sept. 23 of a heart at- tack. He joined the VOA news desk in New York last May after a long career with papers in New York, Philadelphia and Camden, N. J. NON-EXCLUSIVE cross-licensing pat- ent agreement between Western Union Telegraph Co. and Western Electric Co., making inventions of each com- pany available to the other, has been announced. Western Electric signed also for AT&T. Advertisement From where I sit jby Joe Marsh Guess They Felt Pretty "Sheepish" My wife and I went to Central City Saturday for the football game and it was a top-notcher. But I began to wonder if it was worth the trouble when we got in a traffic jam coming home. Heavy traffic makes me mighty im- patient. When I came to a side road that seemed to point towards the main highway, I turned onto it. This little road bumps along for maybe a mile, then fetches up short by the railroad — a dead end. So, I turned around and darned if there weren't twenty cars behind me! One driver had followed— figuring I knew a short cut — then a string of them swung after him, like sheep. From where I sit, there's no sense in just "following along." Whether it's choosing a road, a movie star, or what beverage to drink at mealtime, it's always better to make your own decisions. Personally, I often like a glass of beer with my dinner, but most of all, I like the freedom of making up my own mind about it! Copyright, 1951, United States Brewers Foundation BROADCASTING • Telecasting October 1, 1951 • Page 71 CORRIDOR GROUP caught during NARTB District 10 session (seated, I to r): Ralph Evans, WHO Des Moines and WOC Davenport; Paul Loyet, WHO Des Moines; Paul Fry, KBON Omaha; Howard Peterson, KMA-KMTV Shenan- doah-Omaha; Joe Hartenbower, KCMO Kansas City. Standing, George Kercher, Edward Petry Co.; George Smith, KFOR Lincoln; Bill Newens, KOIL Omaha; Robert K. Richards, NARTB; Greg Reesor, RCA Thesaurus. DISTRICT 10 DELEGATION at Omaha (seated, I to r): Ralph Foster, KWTO Springfield; Frank Fogarty, WOW Omaha; Owen Saddler, KMTV (TV) Omaha; Henry Hook, KGLO Mason City. Standing, Don Kearney, ABC-TV; Chet Thomas, KXOK St. Louis; Cy Kaplan, World Broadcasting System; Ernest Saunders, WOC Davenport; Lew Van Nostrand, WMT Cedar Rapids; Don Davis, WHB Kansas City. NARTB DISTRICT 10 Scores Educators' Radio-TV INVASION of free enterprise by tax-supported institutions seeking to set up commercial radio and TV stations was condemned as "unfair competition and improper use of the taxpayers money," in a resolu- tion adopted Tuesday by NARTB District 10, winding up its two-day meeting at the Hotel Blackstone, Omaha. Such encroachments constitute "an attack upon freedom of the press, radio and television," the district charged. Officials of Iowa, Nebraska and Missouri are to be notified of the convention's action, as well as educators and U. S. gov- ernment officials. The district called upon officials "where such invasions have occurred to provide for their seasonable termination." As at most of the current series of district meetings, attendance ran ahead of last year — 127 officially registered as compared to 121 at the district's convention a year ago. W B M L Macon, Georgia id proud to announce iti affiliati uon with, tlie National Broadcasting System EFFECTIVE September 30, 1951 WBML WBML'FM $epreienteJ. Yjationadu lu epreieniea r /auonaiiy otf THE HEADLEY-REED COMPANY President Harold E. Fellows, of NARTB, discussed industry prob- lems at a question-answer session and gave a formal address on "Radio in an Expanding Economy" at a joint luncheon held Tuesday with the Omaha Ad Club (see story this issue). William B. Quarton, District 10 director, presided at sessions. On the Resolutions Committee were Joe Hartenbower, KCMO Kansas City, chairman ; Ken Gordon, KDTH Dubuque, and L. L. Hilliard, KOLT Seottsbluff. Richard P. Doherty, NARTB employe-employer relations direc- tor, discussed management yard- sticks and conducted a workshop on staff and employment problems. Carl Haverlin, BMI president, and Oliver Gramling, assistant general manager of Associated Press, ad- dressed the meeting. Mr. Gramling showed the AP news film. Other resolutions adopted by District 10 condemned attempts to break down radio's rate structure; thanked Omaha broadcasters and Knights of Ak-Sar-Ben for hospi- tality; congratulated President Fellows and NARTB staff on their work; voiced appreciation of ad- dress by Don Kearney, ABC-TV New York; approved BMI clinics; lauded work of BAB ; opposed Ben- ton legislation; urged setting aside of time for state association ses- sions during future district meet- ings; endorsed administration of Director Quarton. Richards Speaks Robert K. Richards, NARTB public affairs director, told the dele- gates it was his conviction, based on NARTB studies and conferences with broadcasters, that the basic radio service must be news. He said development of sound local news coverage would lead to greater profit and prestige for sta- tions. About 7% of station time is devoted to local news coverage, he estimated. Mr. Kearney, speaking on spot TV programming, said the present program structure in daytime is built around feature films, home economics and interview shows, sports matinees and audience participations. Local TV program costs could be kept within reasonable bounds, he said, by astute programming direction. In the evening on local time most program structures in- clude sports shows, news, musical variety programs and "owl" movies, he said, with some late film periods having outstanding ratings. Mr. Kearney advised TV broadcasters to keep spot rates competitive with network rates. Discussion at the TV panel ses- sion started with a query from W. H. Clark, KFSB Joplin, on the cost of running a TV station in a small market. Charles H. Tower, NARTB assistant employe-em- ployer relations director, said NARTB studies indicated around a $1,000 daily minimum. He said NARTB had found in its latest TV cost study that a small group of TV stations were being operated under $200,000 a year, but not much under that figure. Ralph Foster, KWTO Springfield, asked how long present-day cost estimates on TV would stand. He was told costs undoubtedly will increase. Owen Saddler, KMTV In Altoona, Pa., It's ROY F. THOMPSON and A prize radio combination in the rich industrial market of Central Pennsylvania. Represented by ROBERT MEEKER ASSOCIATES Page 72 • October 1, 1951 BROADCASTING • Telecasting Omaha, and Frank Fogarty, WOW- TV Omaha, answered other ques- tions. Asked about the Broadcast Measurement Bureau situation, NARTB President Fellows said about $112,000 is still owed, with NARTB to recover around $10,000. No further assessments will be made on NARTB members, he said. Ed Breen, KVFD Fort Dodge, asked about the status of Broad- cast Audience Measurement. Mr. Fellows said BAM is still alive but lack of industry endorsement has precluded any definite action thus far. Chet Thomas, KXOK St. Louis, asked Mr. Fellows what NARTB is doing about the the Assn. of Na- tional Advertisers rate battle. Mr. Fellows said NARTB has kept out of active participation but declared the affiliate's committee is "very active." Later a resolution was adopted which condemned groups trying to depreciate the medium. Fellows Answers Questions Replying to a query by George Higgins, KMBC Kansas City, about NARTB 's attitude on state broadcasters associations, Mr. Fel- lows said state groups are highly important, particularly from the legislative standpoint. He endorsed their work "enthusiastically." At the Broadcast Advertising Bureau clinic Tuesday afternoon William B. Ryan, BAB president, urged broadcasters to commit themselves now to BAB member- ship after BAB and NARTB are completely separated next April. He indicated BAB's budget next year will run between $350,000 and $400,000, with American News- paper Publishers Assn. operating with a sales budget of around $1,250,000. Members of the BAB panel were G. Pearson Ward, KTTS Spring- field; Arden Swisher, KOIL Omaha; Lew Van Nostrand, WMT Cedar Rapids, and Richard W. Evans, 4 Reasons Why The foremost national and local ad- vertisers use WEVD year after year to reach the vast Jewish Market of Metropolitan Xen York 1. Top adult programming | 2. Strong audience impact I 3. Inherent listener loyalty 1 4. Potential buying power ~L Send for a copy of ■ "WHO'S WHO ON WEVD" a* Henry Greenfield, Managing Director m WEVD 117-119 West 46th St., 2 New York 19 Swisher. Arden, KOIL; Teich. W. J., KROS Clinton. Iowa; Thomas, C. L. (Chet), KXOK St. Louis; Thomas. Rob- ert E.. WJAG; Totten, Hal. KOKX Keokuk. Iowa; Tower, Charles H., NARTB. Van Nostrand, Lew, WMT; Varnum, Walt. RCA, Kansas City; Volger, George J., KWPC-AM-FM Muscatine, Iowa; Walter, W. G., KOLT; Wag- ner, William D.. WHO & WOC; Ward, G. Pearson. KTTS-AM-FM Spring- field. Mo.; Wardell, J. Gordon, KGBX; Ware, Les, KXLW; Warin, Roger F., U. S. Defense Bonds, Des Moines; Welna, Dick. KBON; White, William P., KFJB Marshalltown, Iowa; Williams, C. Earl. KFNF Shenandoah, Iowa; Wilson, Bill, UP, Chicago; Wodlinger, Mark, WOC-AM-TV; Wood, Bill, KODY; Woods, W. W., WHO; Yenerich, Wil- liam C, KGLO; Young, William, Lang- Worth, New York. WQAN SWITCH SIX-MAN SEGMENT of NARTB District 10 convention (seated, I to r): Harry Burke, KFAB Omaha; Arthur Church Jr. and George Higgins, KMBC Kansas City. Standing, Earl Dougherty, KXEO Mexico, Mo., Jerry Gill, Associated Press; Bill Stubblefield, Associated Program Service. KCMO Kansas City. Lee Hart, BAB assistant director, spoke on sales aids. Col. George A. Duerr, Fifth Army information section head- quarters, pointed to the importance of verifying facts in the case of military news. Registration NARTB Dist. 10— Omaha Ackerley, Gene, KCOW Alliance; Ackerley, Gloria, KCOW; Aldridge, Mahlon, KFRU Columbia, Mo.; Alexan- der, John. KODY North Platte, Neb.; Allen, Hugh, Lang-Worth Feature Pro- grams, New York; Alley, J. P. KGLO Mason City, Iowa; Anderson, Hap, KBON Omaha; Arkoff, Harold B.. KM A Shenandoah, Iowa; Birr, Edwin W., WHB Kansas City, Mo.; Bliss, Everett, KCIM Carroll, Iowa; Breen, Ed, KVFD Fort Dodge, Iowa; Bremster, Lyle, KFAB Omaha; Burks, Harry, KFAB; Church, Arthur B. Jr., KMBC-KFRM Kansas City, Mo.; Clark, W. H., KFSB Joplin, Mo.; Cribb, Wayne W., KHMO Hannibal Mo.; Cunningham, P. H., KHMO; Daly, John, KDMO Carthage, Mo.; Davis, Don, WHB Kansas City, Mo.; DeMoss Lyle. WOW Omaha; Dil- lon Robert, KRNT Des Moines; Diet- rich, Dirks, KCOM Sioux City, Iowa; Dooley, Robert, WOW; Dougherty, W. Earl, KXEO Mexico, Mo. Ebener, Fred, WOW; Elliott, Paul M„ KRNT; Evans, Ralph, WOC Davenport, Iowa; Evans, Richard W., KCMO-AM- FM; Farber, Al M., KCOG Centerville, Iowa; Farquhar, Burkett, WOI-AM- FM-TV Ames, Iowa; Fellows, H. E.. NARTB, Flaherty, Gene, KSCJ Sioux City, Iowa; Fogarty, Frank, WOW; Foster, Ralph D., KWTO Springfield, Mo.; Freburg, Charles R.. WOC-AM- TV; Fulton, Harold, WHO Des Moines; Fry, Paul, KBON; Gill. Jerry, AP, Om- aha; Gordon, K. S., KDTH Dubuque, KDEC Decorah. Iowa; Gramling, Oli- ver, AP, New York. Hagenah, Gus, Standard Radio. Chi- cago; Hamilton, Ray V., Blackburn- Hamilton Co.; Hardesty, Jack, NARTB; Harrison, Austin A.. KSWM Joplin. Mo.; Hart, Lee, BAB New York; Har- tenbower, E. K. KCMO-AM-FM; Hatchett, Wayne J., KJFJ Webster City, Iowa; Higgins. George J., KMBC; Hil- liard, L. L.. KOLT Scottsbluff. Neb.; Hoff. Carolyn. KOIL Omaha; Hook, H. B.. KGLO; Horning, E. M., KSIB Cres- ton, la.; Huber, E. J. (Mike), KTRI Sioux City, Iowa; Johnston, Winton H., WHB. Kaplan, Cy, World Broadcasting Sys- tem, New York; Kearney, Don L., ABC- TV Spot Sales, New York; Kennon, Leslie L., KWTO Springfield, Mo.: Ker- rigan, Jack, WHO; Kilmer, Ken, KBOE Oskaloosa, Iowa; Koelker, Anthony J. KMA; LeGrand, F. J„ KFRU Columbia. Mo.; Lenwell. LeRoy W., KBRL Mc- Cook, Neb.; Linehan, Edmund. Treas- ury Dept.; Long, Maury, Broadcasting • Telecasting; Loyet, Paul A., WHO; McDonough, Francis X., Dow. Lohnes & Albertson, Washington; McKenney, L. C, KDMO; McCord, J. I.. KAYL WJAG Norfolk, Neb.; Mullin, Bob, U. S. Defense Bonds, Des Moines; Natale di, Joe, KODY; Neathery, Robert, KWPM West Plains, Mo.; Newens, William J., KOIL; Olson, Ray, WOW; Parker, Ken- neth, SESAC New York; Peterson, How- ard O., KMTV Omaha; Pontius, Don Robt. Meeker Assoc., Chicago; Quarton, William B., WMT Cedar Rapids, Iowa. Rasmussen, L. G., KSWI-KFMX Council Bluffs, Iowa; Reeser, Gregory, RCA, Chicago; Richards, Robert K., NARTB; Saddler, Owen, KMTV; Sam- mons. Elizabeth, KSCJ; Sanders, Ernest C, WOC-AM-TV; Sharpe, Virgil, KOIL; Shaw, Bill, Broadcasting • Telecasting; Singer, Shel, KCOM; Skinner, Art, KASI Ames; Sloan, S. E. (Art) KXLW St. Louis; Smith, George X., KFOR Lincoln, Neb.; Stedry, Vernon, WJAG; Stine, Al, AP, Kansas City Mo.; Stub- blefield, Bill, Associated Program Serv- ice, New York; Suter, Bud, KGLO; Denied by Initial Decision SWITCH to 1450 kc from 630 kc was denied WQAN Scranton, Pa., in an initial decision by FCC Hear- ing Examiner Hugh B. Hutchi- son last week. The station had re- quested 250 w fulltime on 1450 kc. It is now operating with 500 w daytime only on 630 kc. The examiner concluded the pro- posed operation would interfere objectionably with WPAM Potts- ville, Pa., and would not cover as large an area as it now serves dur- ing the day. The proposed night- time operation would not comply with FCC's standards of good en- gineering practice, he said. The decision stated WQAN would only serve 70% of Scranton's popula- tion at night under the proposed operation. What does it take to be first? Among all Savannah Stations WSAV is — FIRST in Total Audience Families (*BMB) — FIRST in 3 to 5 Day-per-week Listening (*BMB) — FIRST in 3 to 7 Day-per-week Listening (*BMB) — FIRST in Number of Counties Covered (*BMB) — FIRST in Total Audience in Every Competi- tor's BMB Area (Eliminating the 14 ad- ditional counties exclusive to WSAV) —FIRST in +he Hooper Area Survey "Savannah Story' nparative analysis of all Savannah Media — get the ful •from any Hollingbery man. WSAV Savannah BROADCASTING • Telecasting October 1, 1951 • Page 73 . . . that's a super salesman for any of his sponsors! ep wuson Sponsors love 300-pound Ed Wilson 'cause results just naturally make sponsors happy. A St. Louis jewelry chain has been happy with Ed 10 years — an auto agency, 8 years — a regional coffee, 9 years — a national mail order chain, 7 years. Mornings at 7:30 and afternoons at 2:30; Ed turns on his resistance- withering sales pitch. It's over the back-fence stuff, but it sells . . . and sells! Globe- Democrat Tower Bldg. Saint Louis Ike KATZ AGENCY New Business (Continued from, page 16) & Baker Inc., Detroit, to handle advertising. TV will be used in national campaign. H. & L. BLOCK, S. F. (sportswear manufacturer), appoints agency to handle its advertising. MALCOLM DEWEES is account executive. GOLDEN GATE FIELDS, Albany, Calif, (racetrack), appoints Abbott- Kimball Co. of Calif., S. F. to handle advertising. PAUL BROWNE is account executive. CIA. DE MAQUINAS ELNA DE BRAZIL names McCann-Erickson's office at Rio de Janeiro, Brazil, to handle Brazilian advertising of Swiss sewing machine. HAL COLLINS Co., Dallas (Bakers Hair Tonic), appoints Dallas office of Simmonds & Simmonds, to handle advertising. Radio will be used. THIS WEEK magazine appoints Kenyon & Eckhardt, N. Y., to handle advertising. DAVID D. DONIGER & Co., N. Y. (McGregor Sportswear), names Grey Adv., N. Y., to handle its advertising. PHARMACO Inc., (Feen-A-Mint and Chooz) formerly with Duane Jones & Co., names Doherty, Clifford & Shenfield, N. Y. to handle its adver- tising . SERVEL Inc., Evansville, Ind. (refrigerators), appoints Ruthrauff & Ryan, to handle advertising. QUAKER OATS, Chicago, names Price, Robinson & Frank, same city, to handle advertising on its flour and macaroni products effective Jan. 1. Radio and TV are used. ROBERT EVERETT is account executive. AUDICRAFT Inc., N. Y. (Loudspeakers), appoints Adrian E. Clark Adv., Long Island City, N. Y., to handle advertising. FEDERAL DEPARTMENT STORES of Ohio appoints W. B. Doner & Co., Detroit, to handle radio and TV advertising for Cleveland stores. NOBLE PINE PRODUCTS, Newark, N. J. (drug manufacturer) ap- points R. T. O'Connell Co., N. Y., to handle advertising. AMERICANA ENTERPRISES Co., N. Y. (novelties), appoints Lan- caster Adv., N. Y., to handle advertising for Howdy Doody ice cream and frozen novelty packages. JUDY WOMACK, New York district sales manager Hunt Foods, named divisional sales manager for New York, Philadelphia, Baltimore and Washington. CHESTER REGIS, assistant New York district sales manager, named district sales manager. FREDERICK SHOBE, assist- ant district sales manager, Philadelphia, Baltimore, Washington, ap- pointed district sales manager. ROBERT B. OSBURN, Toni Co., Chicago, to Lever Bros. Co., N. Y., as assistant advertising brand manager of Lux toilet soap, Lux flakes and Silver Dust. FAIR COVERAGE Reported by Stations WNAX Yankton, S. D., WHAS Louisville, Ky., WSAM Saginaw, Mich., KCRC Enid, Okla., and WGR Buffalo, N. Y., reported last week on their fair coverage and public service shows. WNAX originated 22 broadcasts from large tent in heart of Clay County (Iowa) Fair. Station reports that an estimated 10,000 persons attended "'WNAX Radio Playhouse" during Fair week. WHAS originated many local shows from "WHAS Big Top," tent seating about 350 people, at Ken- tucky State Fair. Station passed out 16-page souvenir booklets about WHAS personalities to Fair- goers. WHAS also presented en- tertainment while off the air dur- ing festivities. KCRC wrapped up three weeks of broadcasting public service events by placing second in parade during annual "run for land" into Cherokee Strip cele- bration. Station not only partici- pated but broadcast on-the-spot coverage of event. Two previous weeks station broadcast coverage of Sooner State Dairy Show and County Fair. WSAM aired 106 of its special "home" programs from specially built "radio home" at Saginaw County Fair. Station's exhibit was visual portion of WSAM's week long "radio special edition" ob- serving National Home Week which fell during same dates as Fair. Door panels carried NBC identifi- cation, house number was station's frequency, 1400, and lamp post carried street sign reading "Radio Home Blvd. and Kilocycle Ave." WGR aired coverage of Erie County Fair for sixth consecutive year. Station originated large portion of local broadcasts from Fair grounds. It also serviced persons attending with public address system, paging and exhibitor commercial Spots. All station talent visited fairgrounds once during event for entertaining and to autograph pictures for fans. ARTURO TOSCANINI has returned to New York from Italy and is slated to open his broadcast season as conductor of NBC Symphony Orchestra Nov. 3. VOA DODGES ISSUES Rep. Hillings Charges CHARGE that the Voice of Amer- ica has failed to "meet the Russian charges head-on" and "tended to dodge issues raised by communist propaganda" was leveled last Mon- day by a Congressman newly re- turned from Europe. Rep. Pat J. Hillings (R.-Calif.) told the Young Republican Club of the District of Columbia that many Voice listeners overseas also feel they are being propagandized by the U. S. State Dept. He urged VOA officials "take steps to debunk the false charges of the Reds whenever the occasion arises." immediate revenue produced with regional promotion campaigns 23 years of service to the broadcasting industry experienced sales personnel will sell community programs throughout your coverage area HOWARD J. McCOLLISTER Company 66 ACACIA DRIVE ATHERTON, CALIFORNIA DAVENPORT 3-3061 PAUL W. McCOLLISTER, General Monagei Page 74 • October 1, 1951 BROADCASTING • Telecasting PLATTER-CHATTER SHOW WTAG Worcester, Mass., Shirley and Pen, Mon. through Pri. 5:05 p.m., started Sept. 14, starring Shirley Matson and Pen Brown. Stars and engineers dug up old carbon mike for show's premiere broadcast. Fun show features rec- ords and chatter. _ TOP PROMOTION WIBW Topeka sending trade and advertising brochure with "snack tray" attached. Piece headed "Want to serve yourself more Kan- sas sales?" Inside has small green plastic "snack tray" saying "Hire WIBW to do the job for you smoothly, quickly, economically." Back page reports, "Here's proof that WIBW packs a powerful sales punch ... 29 farm accounts have been on WIBW for a total of 206 years!" At bottom is list of adver- tisers. EDITORS SERIES WIBC Indianapolis, 1:30, Sun., Sept. 30, started series The Home- town Editor Speaks. Station has invited 285 Indiana newspaper editors to participate on show, dis- cussing problems in their home communities. Program primarily designed to better acquaint Hoosiers and newcomers with state. TEAR SHEET KCBS San Francisco sending trade and advertisers large folding tear sheet based on newspapers and trade journal coverage of its new power increase. Piece headed "KCBS made news when it pulled the big switch!" Inside was clip- ping and pictures taken from many magazines, metropolitan dailies and weekly newspapers from coast- to-coast. 'KID'S DAY' WTWN St. Johnsbury, Vt., as part of observance of National Kid's Day, Sept. 22, used staff of local high school students. Students ap- peared on shows, read commercials and were shown the typical day in a radio station. 'CRUSADE' SERIES WRFD Worthington, Ohio, Crusade for Freedom, Sun. 3:30 p.m., series to create in- terest and enlist support of rural listeners to job being done by Radio Free Europe. Series created by Bob Geis, station's production manager was inspired by feature ar- ticle about RFE appearing in Aug. 13 issue of Broad- casting • Telecasting. Pro- gram was introduced by Gov. Frank Lausche, who proclaimed September "Cru- sade for Freedom Month." Series dramatized facts gath- ered from RFE's operations telling how "through satire, ridicule and exposure, Radio Free Europe shows disinte- gration among Communist intruders and their puppets." Many local and national fig- ures have appeared on show as guest speakers. *— *— * SWEET PROMOTION KTUL Tulsa, sending trade and advertisers small box of hard candy. Note atop candy says "The sweetest buy in radio . . . KTUL Tulsa." Hard peppermint candy has call letters and CBS affiliations imprinted on it. 'ROUTE 17' WVOS Liberty, N. Y., in coopera- tion with two local newspapers launched campaign to compel state lawmakers to pass legislation for monies to reconstruct Route 17. Highway is main artery to vaca- tion area and is rich source of much revenue. Traffic jams have been frequent and a great many accidents have been caused by the faulty road. Station used spot an- nouncements, public service an- nouncements and gave full sup- port to printed petitions and news- paper articles. Campaign named "Stop Death on Route 17" solicited many post cards to be sent to law- makers in Albany. PLUGS OPENING DANCE WDVA Danville, Va., was sole ad- vertising medium used in promotion of local "Tobacco Market Opening Dance." Station in cooperation with several local merchants informed public of affair. WDVA reports people flocked to events, traffic jams were heavy. CHAPEL FUNDS TWO WLIB New York, Polish commentators, Natalie and Michael Kecki, recently turned over $2,500 in cash contributions to Carmalite Sisters of Yonkers, N. Y. It was collected so sisters could start con- struction of new chapel. Two com- mentators aired news of intention to build chapel at convent and funds started pouring in. At last report contributions were still com- ing. SCORE SCOOP KSL Salt Lake City carried first broadcast interview with new Miss America, Colleen Hutchins, on her return to Utah. Station Program Director Ted Kimball flew to Den- ver and boarded plane that was carrying her home. When plane landed, Mr. Kimball handed engi- neers 15-minute tape recording. Recording units set up at airport fed tape by direct line back to station for immediate broadcast. Preceding tape release, Announcer Paul Royall climbed through bag- gage door with mike and got brief interview with Miss Hutchins be- fore she left plane. Further ideas or samples of the promotion items mentioned on this page are available by writing to the individual companies. Sales Managers Sales managers of stations everywhere are selling home builders and allied services with HOUSING HEADLINES . . . a 15-minute news commentary transcribed weekly in Washington. Contains vital information on home buying, how-to-do-it tips, popular feature interviews. Sell Sell is what you can do with HOUS- ING HEADLINES. Here is a valuable "foot-in-the-door" to the S12 billion home building industry. Many sta- tions are selling additional spots and programs once HOUSING HEAD- LINES has been presented. The The public is intensely interested in news about housing. And home build- ers everywhere are interested in spon- soring this series. HOUSING HEAD- LINES is the builders' own show with news commentator John Batchelder to bring the latest information in a natural market. Home Building Home building is one of America's biggest industries. Builders, con- tractors, suppliers, banks and building and loans spend vast sums yearly to reach the American public. HOUS- ING HEADLINES will help your sta- tion get it's share of this yearly ad- vertising bonanza. Market Market-wise advertisers will recognize the tremendous potential of HOUSING HEADLINES ... a radio show that attracts and maintains audience ap- peal. The cost is low and includes free publicity and promotion for the sponsor. Sales managers ... up your station's billings . . . with "Housing Headlines" For complete information and audition discs write to . . . RADIO DIRECTOR National Association of Home Builders 1028 Connecticut Ave., N. W. Washington, D. C. WELLES IS BACK! [52 thrill-packed half-hour stories of the fabulous rogue made famous by Orson Welles in "The Third Man." Send for audition. LANG-WORTH DISTRIBUTING CORP. 113 West 57th Street, New York BROADCASTING • Telecasting October 1, 1951 • Page 75 NBC MSMY SERIES In Fall Plans SERIES called Mystery Nightcap, to be broadcast 10-10:30 p.m. night- ly, is being introduced into NBC's fall-winter program schedule as a magnet to attract a wide audience for the radio network's late-eve- ning programs. NBC's theory is that everybody loves mysteries and that by 10 o'clock a lot of people are tired of television and ready to listen to a good radio program. The mystery series was described as the "real news" in NBC's fall programming plans by John K. Herbert, vice president in charge of radio sales for NBC, who on Tuesday discussed with the adver- tising press the network's new program structure, which he called "as aggressive a line-up as NBC has ever put out." "We're in business to do busi- ness," Mr. Herbert declared. "We're in the cost-per-thousand race in competition with newspapers, mag- azines and television," he said, stating that in justice to its stock- holders, its affiliates and itself, NBC "can't overlook any way to get the advertiser the most for his money." "We'll look at anything that will bring the advertiser a larger au- dience and the listener better pro- grams," Mr. Herbert said. He cited the proposal that NBC sell announcements in its "chime time" as a new idea which was given thorough examination, adding that it was finally dropped as "not practicable at this time." NARTSR Denounces When first broached to advertis- ers', this "chime time" plan was promptly and bitterly denounced by the National Assn. of Radio and Television Station Representatives as an unfair and unwarranted en- try by NBC into a type of adver- tising which properly belongs to the stations [Broadcasting • Tele- casting, Aug 6]. Running through NBC's evening and Sunday afternoon schedule (re- produced herewith), Mr. Herbert disclosed that 31 of the 53 half- hour periods are already sponsored and that those still unsold are priced attractively. Prices for the complete program packages range from $2,176 for The Whisperer at 5-5:30 p.m. Sundays to $8,820 for the 7-7:30 p.m. Sunday segment of The Big Show. NBC's fall programs will be pro- moted with an extensive campaign of on-the-air and newspaper ad- vertising, largest in the network's history, according to Jacob Evans, manager of the NBC radio network advertising and promotion depart- ment. Last year's campaign, he reported, had an overall value in excess of $12 million and this year's will be even larger. Conducted cooperatively with NBC affiliated stations on a 50-50 basis, the 1951 campaign is being supported by 145 NBC stations, Mr. Evans said, including all the major market affiliates. A total of 750,000 lines of newspaper space is being used during September and October, with 6,000 lines appearing in the paper of each station's choosing. In addition to the block listings of commercial programs as part of the network's daily eve- ning line-up, each sponsored net- work show will also be given a 160- line ad of its own. The 145 cities in which the NBC newspaper ads will appear repre- sent 87% of all major markets in the country, Mr. Evans said. "With many of the advertisements sched- uled for more than one paper in these cities, I am positive that no other network can offer clients such consistent and substantial support in printed media." Major part of the commercial program promotion will be provided by radio, Mr. Evans said, with the stars of the shows advertising them through announcements lib- erally spotted through NBC's chain break and sustaining program time. As an example, he pointed out that at the conclusion of each Mystery Nightcap broadcast the star of the following night's program will ask listeners to tune in his show, thus building up the 10 o'clock NBC lis- tening habit. The radio campaign, which began Sept. 1 and will continue through until the end of the year, includes more than 200 announcements for program sponsors each week. Two types of announcements are used: Inserts of 15 to 60 seconds in NBC sustaining programs and 5-second cues immediately preceding the network identification breaks. Proof of the effectiveness of such on-the- air advertising, Mr. Evans said, was given by BAB's 1949 report that 53% of radio audiences hear about other radio programs from radio itself. Whole campaign, Mr. Evans stated, will be used on the slogan, "People Sell Better Than Paper," which also keynotes NBC's current trade paper advertising. Heavy Promotion Charles R. Denny, NBC execu- tive vice president, pointed out that while the 10 p.m. Mystery Night- cap series is being heavily pro- moted by NBC, the network this fall will have fewer than at present, but that it has scheduled them chiefly in the late evening hours. It was noted that Thursday, when the Lucky Strike Hit Parade program is broadcast at 10-10:30 p.m., is the only day in the week when a mys- tery is not aired at this time, but that it is not necessary to have one in this Thursday spot as it is pre- ceded by three programs of that NEWER THAN TELEVISION! Sure, television's great but in the Quad-Cities (Davenport, Iowa; Rock Island, Moline and East Moline, Illinois), all eyes are on a brand new medium. It's the only morning newspaper publish- ed in and for this $402,000,000 market — the new Morning Democrat. Together, the Morning Dem- ocrat and the evening Daily Times give you the most complete coverage of this rich, major market. It pays to put your product where the reception is always good! IS For a clearer picture, dial Jann & Kelley, Inc., National Representatives, The Morning Democrat, The Daily Times, The Sunday Democrat and Times. Published by Davenport Newspapers, Inc. BROADCASTING • Telecasting SHOWING the enthusiasm that is the crux of the current Detroit radio pro- motion campaign are these members of the United Detroit Radio Com- mittee as they look over new car cards (I to r): Hal Neal WXYZ; Wendell Parmalee, WWJ; Art Gloster, CKLW; Joyce Chapman, WJBK; Jim Quello, WJR; George Millar, WKMH; Ernie Holder, WEXL; Charles Stout, of the < committee's agency, C. R. Stout Adv. type: Mr. Keen, Dragnet and Counterspy. Concluding his presentation of the NBC fall radio line-up, Mr. Herbert declared: "This is a good year for radio. The feeling of a year ago that radio was dying and that maybe we'd better get out from under has now all changed. The pencil men who provide the facts on which the advertising de- cisions are based have figured out that radio's cost-per-thousand is such that it's a must buy today." Boost For Radio UNITED Detroit Radio Com- mittee has announced that material developed in cam- paign to sell radio will be available to other stations interested in conducting similar campaign. Drive is built around slogan, "Wher- ever You Go, There's Radio" [Broadcasting • Telecast- ing, Sept. 17]. Kit avail- able includes ad mats, mail- ing pieces, spot copy plus de- tails how UDRC launched Motor City campaign. For information contact commit- tee, Room 1316 Penobscot Bldg., Detroit 26. Francis C. Heaney FRANCIS C. HEANEY, 53, owner of Abbott Advertising, Chicago, was killed Tuesday when his plane crashed near Cairo, 111. He was commuting from a farm he owned in Mississippi to his home in West Chicago, 111. He is survived by his wife, Sarah, of Glenn Road, N. J., and three daughters. ROCHESTER home listening surveys and one cut-of-home survey. Daily an- nouncements over a two-week AM Stations' Council Starts Fall Drive FALL campaign of the six Rochester, N. Y., radio stations, designed to expand audiences and convince advertisers that radio is the- best buy of all media, has been started under the banner of the local Radio Broad- cast Management Council. This local cooperative project has been a pioneer in the field, having been set in motion last winter TBhoadcasting • Telecasting, Feb. 5]. It set up a pattern simi- lar to that now followed by Detroit, Tulsa and other cities [Broadcast- ing • Telecasting, Aug. 27, Sept. 17, 24]. The autumn drive was launched in a series of civic talks by Jack Knabb, president of Jack Knabb Advertising Co. and public rela- tions counsel for the council. Plans call for special programs at school assemblies, business organizations, clubs, PTA's and churches, with radio station tours for interested youngsters. Executives, program managers, disc jockeys, sportscasters and other staff personnel are taking period on all stations and a 3 column-12 inch newspaper ad signed by the six stations in two dailies urged the public to welcome Pulse interviewers. The council has named a special committee to handle all requests for free time for civil defense, Red Cross, Community Chest, Crusade for Freedom and many others. This joint effort aided materially in get- ting 5,000 applications for civil de- fense and putting the chest over the top. Every noon the six stations broadcast a one-minute prayer. On three occasions the stations have sent out joint promotional material to sponsors, agencies and other po- tential timebuyers. Every day all stations broadcast hard-hitting spots telling timebuyers to "sell it by radio" and closing with this suggestion, "Ask any radio station for sales-getting facts." M00LA Buys Your Cleansers in , WISCONSIN WKOW helps you "clean up" in Americas rich "Moo-La" land Knabb Mr. Wiig part in the drive to build up radio interest and audiences. Participat- ing stations are WARC, WHAM, WHEC, WRNY, WSAY and WVET. Managers of the six stations have met regularly since last winter, studying the Rochester radio situ- ation and mapping campaign plans. Gunnar O. Wiig, manager of WHEC, is present chairman of the council. Latest cooperative project cen- ters around employment of the Pulse Inc. to make four 1951-52 Tell the story of your product where the sales potential is greatest. WKOW's power- ful, concentrated coverage reaches your best customers, who want and need your product. Bossy's "Moo-La" . . . $500,000,000 worth . . . will buy a lot! Represented by Headley-Reed Company Use WK0W-CBS 1070 K.C. WISCONSIN'S MOST POWERFUL RADIO STATION No station in the state gives you greater coverage than WKOW, blanketing the capital and the prosperous counties in central and southern Wisconsin. That's why WKOW-CBS is Wisconsin's biggest advertising buy! ■bweok y£Q2Sf POUGHKEEPSIE REPRESENTED BY D EVN E Y WKOW-CBS MADISON, WISCONSIN BROADCASTING • Telecasting October 1, 1951 • Page 77 KDYL Hits the Bulls-eye For You x >A With this sensational coordinated "bulls-eye" | *^1s { merchandising plan. SCOTUS AGENDA May Include Radio Cases KDYL'S three-man merchandising staff uses this eye-catching display piece with your product attached to build displays of KDYL-adver- tised products in retail outlets. Write for details, or see your Blair man TODAY National Representative: John Blair & Co, WHETHER the Supreme Court will take up the questions of news- paper ownership and transitcasting may be known Oct. 8, the first "order" day after the justices re- sume high court sessions Oct. 1. Both cases are before the court on requests for writs of certiorari — first on appeal by Scripps-How- ard Radio, Inc. [Broadcasting • Telecasting, Sept 10, Aug. 13], the second on appeal by Washing- ton Transit Radio Inc. (WWDC- FM), Capital Transit Co. and the District of Columbia Public Utili- ties Commission [BROADCASTING • Telecasting, Aug. 13, June 18, 11]. Lorain (Ohio) Journal — which is appealing a U. S. District Court conviction under the monopoly laws for refusing to accept advertising from advertisers who used WEOL Elyria, Ohio [Broadcasting • Telecasting, Jan. 8] — will be heard in oral argument by the Court during the week of Oct. 15. In a brief filed Sept. 19, the Journal set out its case for re- versal of its conviction. Of major interest to broadcast- ers is one of its basic premises: That WEOL is not engaged in interstate commerce. Journal pleadings claimed that the FCC granted a license to WEOL as a local station, covering north- CleTbar the stop watch of split second accuracy #650 1 /5 second timer for general timing, 7 jewels Clebar quality, non- magnetic, 30 minute register-start, stop and fly-back from crown. There is a Clebar stop watch for every precision timing purpose. Write for new FREE catalog which illus- trates more than a score of models. ern Ohio. It even included photo- stats of WEOL promotion and cov- erage maps to bolster that point. Claiming that it is purely a local newspaper, the Journal denied the right of the government to convict it of a crime in interstate com- merce. It did not take punitive action against national advertisers who might also have used WEOL, it pointed out. It admitted that it did put local advertisers on the spot by refusing their advertisements if they used WEOL, but excused the practice as a matter of business survival, thusly : The Journal's refusal to publish ads of local users of WEOL was not an attempt to monopolize interstate commerce. . . . The Journal was not itself engaged in interstate com- merce; hence it could not monopolize such commerce, particularly by local acts. Its refusal was a legitimate competitive weapon. Control of a local business situation is itself a property right; the use of such con- trol is no more unfair than the use of superior size, greater efficiency, lower cost, better quality or any other sell- ing argument which takes customers away from a business rival. The struggle for business survival is a selfish one; the Sherman Act does not enact into law a doctrinaire counsel of perfection. The right of a com- pany to choose its customers is uni- versally admitted and the government cannot police its use to favor and protect a so-called interstate rival. As local ads are the chief source of revenue of a local radio station, the federal government when it li- censed WEOL must have intended the latter to take away the Journal's ad- vertisers to support itself. The Jour- nal, however, was under no duty to fall in with these plans. A federally licensed radio station is not an arm of the government; the Sherman Act should not be utilized to guarantee the survival of the so-called inter- state competitor; it is not to be used as a form of subsidy or insurance. The federal license launched the ra- dio station to succeed or fail in the market place like any other company; refusals to deal which are legal under State law are not rendered illegal merely because used against the al- leged interstate rival. Interstate Concept Attack on the interstate con- cept of radio broadcasting is con- tained in the following excerpt from the brief: The Journal not being engaged in interstate commerce the government must try to find it in WEOL, licensed for local broadcasting only. The gov- ernment showing is an artificial and synthetic one only; WEOL is heard in Michigan; it buys canned records in California; it rebroadcasts out-of- state baseball and football games; it gets United Press news by teletype. The Government also seeks to eke out an interstate showing by resort to NLRB cases in the building trades industry, involving out-of-state pur- chases of materials. These analogies are valueless in the present case; the point is that WEOL asked and got a license to fill a local Ohio need. Every purchase it makes in Holly- wood or New York is directed to that end, to serve its hearers in Ohio. Its Ohio advertisers do not advertise to have their ads heard in Michigan or ... in Pennsylvania; they get no good out of transient evesdropping outside Ohio. LIBERTY CHANGES Newsroom to New York LIBERTY Broadcasting System changes were announced last week, including transfer of the network's main newsroom from Washington to New York. John T. Flynn will be in charge of six newsmen in New York, which heretofore employed two men. The New York address is 509 Madison Ave. Also announced was the transfer of John M. Dunnagan, head of the Washington LBS office, to the home office in Dallas. Mr. Dunnagan will serve in Dallas as vice president in charge of client relations. WGH Fashion Show FALL "Fashion Preview," a con- certed effort of Mildred Alexander, women's affairs director for WGH Newport News, Va., and 15 lead- ing apparel shops in the Norfolk- Portsmouth-Newport News area, was reported a greater success this year than last [Broadcasting • Telecasting, Oct. 9, 1950]. In addition to presenting upcoming styles, it introduced "The 10 Best- Dressed Women of Tidewater," a WGH promotion, and it marked Mrs. Alexander's third year as women's director. Some 2,800 per- sons paid $1.30-and-up for each ticket and jammed Norfolk's City Auditorium. Last year 500 per- sons attended. All proceeds of this year's event went to Navy relief and to the local cerebral palsy clinic. GREENVILLE is SOUTH CAROLINA'S LARGEST METROPOLITAN AREA . . . In POPULATION GREENVILLE 168,152 Charleston 164,856 Columbia 142,565 MAKE IT YOURS WITH F B C 5000 watts NBC For the Greenville-Anderson - Spartanburg Markets R«pr«Mnte«l by Avery-Kitodel CLEBAR WATCH AGENCY 521 FIFTH AVENUE, NEW YORK 17 Page 78 • October 1, 1951 BROADCASTING • Telecasting TELE OCTOBER 1, 1951 I ING (TV) Commer is 108th Slot km Page 81 Network Gr >ws Large Gair Page 81 ie Role Told TOA Page 83 itest Set Count By Markets Page 92 AVAILABLE!! EVERY SATURDAY NIGHT 6:30-7:00 PM CISC© HID STARRING ^^P* DUNCAN RENALDO and LEO -CARRILLO (AS CISCO) - lAS PANCHO) Famous stars- of Cisco Kid moyieu pRobm Hoof fUnyoT^ II 111 Now Washington's most popular Sat- urday evening local program is avail- able for sponsorship from 6:30-7:00 P.M. on WNBW. Highly-rated, highly-popular, highly- positive to get your sales message across where it counts! For complete details on a top local program that will SELL for you please contact your nearest NBC Spot Sales Office or call the WNBW Sales Department at REpublic 4000 TODAY!! WNBW Channel Four NBC-TV IN WASHINGTON 50 K. W. of radiated power from a tower 1,059 feet high, channel 2. Check this formula with any qualified TV engineer. ..now the television in Dixie Thousands of square miles of terri- tory— where no adequate television service had been provided before — now has been opened up. Tens of thousands of prosperous Southern families — who never be- fore enjoyed television in their homes —now have entered the WSB-TV market. Set sales are booming. Circulation is going up at a dizzy pace. A schedule of top-rated shows plus the proven know-how of the WSB-TV staff combine with this tremendous new power to give you a golden sales opportunity. Call, write or wire us or your Petry man at once. WSB-TV On Peach- tree Street, Atlanta. Affiliated with The Atlanta Journal and The Atlanta Constitution. Represented by Edw. Petry & Co., Inc. BROADCASTING • Telecasting WLTV ON AS 108TH STATION v THE 108th television station was poised to take the air yesterday (Sunday) in Atlanta, first addition to the nation's video spectrum in a year. Sept. 30 will go down in Atlanta's history as TV moving day. These events were listed: # WSB-TV — Switch from Channel 8 to 2, using 1,062-foot tower originally built for the former Atlanta Constitution's pro- jected outlet, WCON-TV. Power increased to 50 kw radiated. • WLTV — First program scheduled yesterday from former WSB-TV transmitter. New sta- tion operated by Broadcasting Inc. # WAGA-TV— Continued oper- ation on Channel 5 under Fort Industry Co. ownership. • Second AT&T network link ready. Final details for the switch of WSB-TV to Channel 2 and sale of Channel 8 transmitting facilities to Broadcasting Inc. were settled late Wednesday in Atlanta. The transfer had been approved by the FCC Aug. 9 [Broadcasting • Telecasting, Aug. 13]. Wilcox, Lane Sign Signing the contract between Atlanta Newspapers Inc. (WSB) and Broadcasting Inc. were H. B. Wilcox, secretary-treasurer and a director of Atlanta Newspapers, and William T. Lane, vice presi- dent and general manager of the new station. Present at the sign- ing for WSB-TV were J. Leonard Eeinsch, in charge of the radio-TV properties of ex-Gov. James M. Cox, of Ohio, and Paul A. O'Bryan, of the law firm of Dow, Lohnes & Albertson. Mr. O'Bryan notified the FCC late Wednesday that negotiations had been officially completed. Atlanta and a large area of the Southeast were in a state of TV animation last week as pre-trans- fer excitement spread rapidly. WSB - TV began test-pattern operation Tuesday from the 1,062- foot tower with 50 kw radiated power. Using the old WCON-TV test pattern, WSB-TV called for reception reports and claimed that these reports came from all parts of an area extending more than 200 miles away from Atlanta. It asserted reliable pictures were be- ing received in such spots as Sa- vannah, Thomaston and other Georgia cities; Montgomery, Ala., and Greenville, S. C. WLTV officials, under General Manager Lane, had been working weeks to get the station on the air by Sept. 30. Studios were set up in the old Constitution Bldg., where the discontinued WCON-AM- FM had headquartered. Other key personnel at WLTV include Arch Ragan, general sales manager; Harvey J. Aderhold, technical director; Roger O. Van Duzer, program director; Ann Hucheson, traffic manager; Wini- fred C. Brown, manager of account- ing department, and Madelinn Chace Haddox, director of promo- tion and public relations. WLTV is operating as a tele- vision affiliate of ABC and also plans a film network schedule, ex- panding to live local productions before the end of the year. Broadcasting Inc. comprises a group of Atlanta business and civic leaders headed by Walter C. Sturdi- vant, owner of Montogmery Knit- ting Mills, Summerville, Ga. It negotiated last March for acquisi- tion of WSB-TV equipment for use on Channel 8. Atlanta News- papers Inc. had merged the Atlanta Constitution into its Atlanta Jour- nal, thus having two TV facilities since WCON-TV was conducting program tests at the time for Channel 2 operation. Special Programs Both WSB-TV and WLTV planned special inaugural programs for the Sunday switchover. A spe- cial WSB-TV feature was arranged for Saturday, with a TV camera mounted atop the 1,062-foot tower picking up the surrounding area. Taking part in a Sunday break- fast staged by WSB-TV for special visitors were Mr. Reinsch and John M. Outler, Jr., general manager of the WSB stations. WLTV planned an afternoon debut. Schedule for apportionment of the two AT&T network lines among the three stations will be worked out. WSB-TV is an NBC tele- vision affiliate with WAGA-TV having CBS and DuMont. TV set manufacturers and dis- tributors were moving sets into cities which the new WSB-TV signal was expected to reach for the first time. mm ARRANGEMENTS for representation of Broadcasting Ine.'s WLTV (TV) Atlanta, Ga., by Harrington, Righter & Parsons, television station representa- tive, are concluded in that city. L to r: Jack Harrington, president of the station representative firm which headquarters in New York; Arch Ragan, sales director of WLTV, and William T. Lane, vice president and general manager of station. NETWORK GROSS Up Negrly Five-Fold in Aug- TV network time sales are not only increasing but are doing so at an accelerated pace, according to fig- ures released for publication today (Monday) by Publishers Informa- tion Bureau. PIB reports show the combined gross TV network time sales in August were more than five times as high as in the same month of last year, while the eight- month cumulative total for 1951 is only a little over four times the 1950 gross for the same period. While the comparison is not ex- actly due to the absence of DuMont figures for 1950, it appears likely that the addition of those figures ABC-TV CBS-TV DuMont NBC-TV Total Aug. 1951 $1 ,444,593 3,734,551 763,071 3,359,856 $9,302,071 Aug. 1950 $ 265,421 354,524 t 1,242,276 $1 ,862,221 would not greatly alter the picture. Gross time sales for the previous seven months, January through July, were also tabulated by PIB. AUGUST GROSS TIME SALES Jan. -Aug. Jan. -Aug. 1951 1950 $ 2,402,902 5,339,826 t 9,684,755 1951 ABC-TV January $1,328,719* February 1,254,851 March 1,539,470 June July ,385,901 ,437,593* ,351,168* $11,174,614 24,238,538 4,468,996 33,577,340 tFigures for 1950 not available. REVISED GROSS SALES JANUARY-JULY — CBS-TV DuM NBC-TV ABC-TV $2,601,165* $435,527 $4,178,222 April ] .432,319* 2,600,339 406,079 3,949,360 2,993,902 457,81 1 4,654,063* SI 7,427,483 CBS-TV 2,906,891* 3,066,249 2,900,782 3,434,659 DuM 574,025 622,646* 564,478 645,359 NBC-TV 4,758409 4,946,338 4,244,240 3,477,952* Revised as of September 25, 1951, and differing from those previously reported. BROADCASTING • Telecasting October 1, 1951 • Page 81 PLANS to promote UHF were formulated at a meeting Sept. 21 at WAVZ New Haven, Conn. Daniel W. Kops (I, at mike), WAVZ vice president and general manager, outlined proposals for cooperation between broad- casters and television distributors. Seated (I to r) are Lynne C. Smeby, former director of engineering at NAB (now NARTB); Victor W. Knauth, WAVZ president, and Glen McDaniel, president, Radio-Television Mfrs. Assn. All spoke on the program. WOW INC. SALE Meredith Purchase Approved SALE of WOW-AM-TV Omaha to Meredith Publishing Co. for $2,525,000 [Broadcasting • Tele- casting, Aug. 13] was approved by the FCC last week. Grant of the purchase to the Des Moines magazine publisher (Bet- ter Homes & Gardens and Success- ful Farming) gives it 100% stock ownership of licensee Radio Sta- tion WOW Inc. Meredith also owns WHEN (TV) Syracuse and is a TV applicant for Albany and Rochester, N. Y. The Omaha radio and TV sta- tions were bought from Ambassa- dor to Ireland Francis P. Matthews (ex- Secretary of the Navy) and six other stockholders. The stock will be owned by Meredith Engi- neering Co., a subsidiary of the publishing company. Consolidated Application Request by Connecticut Radio Foundation Inc. for UHF fre- quencies 746-752 mc at New Haven, instead of Channel 12 at Water- bury, leaves Nutmeg State Broad- casting Co. as only applicant for sole channel in that city (proposed to be UHF Channel 53 by the FCC). Nutmeg State Broadcasting Co. was formed by WBRY, WATR and the Danbury News-Times several years ago in a consolidation of their individual applications. Dan- bury newspaper is owned by James B. Lee of the Lee Hat Company, which last week asked the FCC for approval to buy WLAD in Danbury [Broadcasting • Telecasting, Sept. 24]. Withdrawal of Danbury News- Times from the triumvirate will be announced soon, it is understood. At that time, both WBRY and WATR will sever their relationship and compete with each other for the single channel in Waterbury. Only TV application up to Thurs- day was for Quincy, 111., from WGEM for Channel 10. It plans to spend $394,750 for construction, $93,000 a year for operations. It is affiliated with the Quincy Herald Whig. JAEGER TO PROCKTER Will Be V. P.-Gen. Mgr. ANDEW P. JAEGER, who has resigned as director of DuMont Television Network film operations, has been appointed vice president and general manager of Prockter Syndications International, New York, President Paul White an- nounced Tuesday. Prockter Syndications, planned for over a year, will handle pro- grams for foreign and domestic distribution to TV stations and local advertisers. The new organi- zation also will sell a limited num- ber of specialized theatrical feat- ures and transcribed series for motion picture and radio markets. WOOD-TV STAFF Schroeder Will Manage WILLARD SCHROEDER, general manager of WOOD Grand Rapids, also will hold that position at WOOD-TV, which was formerly WLAV-TV Grand Rapids. Sale of the TV station to WFBM-AM-TV Indianapolis, also owner of WOOD, was approved by FCC a fortnight ago. Price was $1,382,068 [Broad- casting • Telecasting, Sept. 24]. Hy Steed, who has been general manager of the WLAV stations, continues to manage WLAV-AM- Mr. Bitner Sr. Mr. Bitner Jr. FM. These stations have been re- tained by Leonard A. Versluis. WLAV-TV was purchased from Mr. Versluis by the Grandwood Broadcasting Co., owned entirely by WFBM Inc. Major stockholders of WFBM Inc. are Harry M. Bit- ner Sr., president of Grandwood, and Harry M. Bitner Jr., vice presi- dent of Grandwood and general manager of WFBM-AM-TV. They also own WE OA Evansville and are 50% of Trebit Corp., licensee of WFDF Flint, Mich. The Bitner group announced that the present WOOD staff will as- sume TV responsibilities in addi- tion to their radio duties. Em- ployes of the former WLAV-TV who wish to move to WOOD-TV will be employed by the company wherever practicable, it was said. XELD-TV Affiliates XELD-TV in Matamores, Mexico, has affiliated with ABC-TV and NBC-TV to become the networks' first foreign TV member. XELD- TV is also a CBS-TV affiliate. STANTON, McAVITY Promoted by NBC-TV CARL M. STANTON, director of talent and program procurement for NBC-TV, has been named di- rector of commercial program planning for the network, it was announced last week by Frederic W. Wile Jr., vice president in charge of television production. Expansion of NBC-TV network schedule during coming fall-winter season from early morning to late night, plus full weekend program- ming, requires assignment of a top executive full time in the plans area, Mr. Wile explained. Mr. Stanton's successor will be named shortly. Thomas A. McAvity has been named to succeed Mr. Stanton as director of talent and program procurement. After familiarizing himself with NBC-TV operations in the East, he will make his head- quarters in New York. Recently a production supervisor with CBS, Mr. McAvity helped in- augurate the Bob Hope Show for Pepsodent and, as a free-lance producer-director, he produced Corliss Archer, The Hardy Fam- ily, The Saint, The Joan Davis Show, and The Sealtest Program. He rejoins NBC on the anniversary of his leaving it, Oct. 8. Curtis Backs Show CURTIS PUBLISHING Co., Phila- delphia (Saturday Evening Post, Holiday, Ladies Homes Journal) will sponsor a new television pro- gram packaged by Lawrence E. Spivak-Martha Rountree and called Keep Posted starting Oct. 9 on the full DuMont network, Tuesdays, 8:30-9 p.m. Mr. Spivak and Miss Rountree will be the moderators on the program which will discuss cur- rent events and vital issues of the day. BBDO, New York, is the agen- cy. Curtis during the summer had sponsored TV version of Meet the Press on NBC-TV, Tuesdays, 8:30 p.m., but released time when Texaco Star Theatre returned. NBC NEWSREEL Expands to Daily Service FULLY-SCORED daily newsreel will be offered to television stations by NBC, Francis C. McCall, direc- tor of TV news and special events, announced last week. Covering some 40 stories per week, the 16mm film will run for 7% minutes and will be accom- panied by cued scripts and spot sheets. To continue coverage through delivery time, NBC-TV newsroom in New York will wire script revisions each day to sub- scribing stations. Films will be scored with on-the- spot words and sounds, narration, and music, but local stations may run them as silents or can splice in local news, commentary, and com- mercials. Daily newsreel will be supplied by more than 100 NBC cameramen stationed throughout the world, by foreign film services, and by spe- cial photographer-correspondents like Charlie and Gene Jones, whose celebrated coverage of the Korean war, midwest floods, West Point sports scandal, Robert Vogeler, and Marshall Tito have helped record recent history. Rights to the daily newsreel will be handled by John Cron, head of NBC film syndication division. The same NBC department also offers a weekly sports reel, cover- ing biggest stories in athletics on a world-wide basis as well as inter- views with sports figures and fea- tures. The fully-scored reel will be narrated — when necessary — by Clem McCarthy, Rad Hall, Peter Roberts, Don Goddard, and Bob Wilson. One recent sports reel in- cluded interviews with Sugar Ray Robinson and Randy Turpin, cover- age of the Antique Auto Race from Chicago to New York, a report on Florence Chadwick's 2-way Chan- nel swim, and baseball highlights. HOLLYWOOD NEWS Screen Gems Plans Series A MOTION picture TV news ser- vice is being offered local TV sta- tions and advertisers by Screen Gems, embodied in a quarter-hour weekly Hollywood Newsreel which will be distributed regularly start- ing in November, Will Baltin, TV sales manager, has announced. An audition print of the first film of the series, presenting views of Dean Martin and Jerry Lewis, Ethel Barrymore, Joan Crawford, Ken Murray, Jane Wyman, Roy Rogers, Edgar Bergen and other top personalities, will be sent this week to each TV station, Mr. Bal- tin said. He added that advertisers and agencies are being notified that these prints are available at the stations. Screen Gems has signed a five- year contract with Erman Pessis, veteran Hollywood publicist and producer, to produce the weekly newsreel. Handled on a spot news basis, the quarter-hour film flows directly to the subscribing stations from Hollywood for immediate telecasting. Page 82 • October 1, 1951 BROADCASTING • Telecasting /HOWES' PMCf IN TV ™™ T*"5 T0A SOME 800 delegates to the The- atre Owners of America conven- tion in New York last week were admonished to expand into both the broadcast television and theatre TV fields, but to waste no worry on home "subscription" television. The admonition was contained in {^■SBBHMH a report delivered Wednesday by ' w 'fBi TOA's TV Com- ff jgj mittee Chairman , * - y| Mitchell Wolfson, '* \Jk ' co-owner of the *— ' mBk Wometco theatre ^g^, ffl chain in Florida WBL r: mi and of its WTV J ^m^m^m (TV) Miami, who two days earlier Mr. Wolfson was elected TOA president for the coming year. Mr. Wolfson's committee report hewed generally to the lines laid down in his preview for newsmen two weeks ago: That broadcast television and the theatres, though competitors, "can survive and prosper together"; that theatre owners generally are well qualified to, and should, ally themselves with both broadcast and theatre TV, and that theatre television as an ad- junct to regular motion pictures holds vast possibilities for expand- ing the public's entertainment, educational and cultural fare [Broadcasting • Telecasting, Sept. 17]. But the committee wrote off subscription video as a cause for no alarm to theatre men. Mention- ing Phonevision, Skiatron ("Sub- scriber-Vision"), and Telemetering, Mr. Wolfson said: Notes Evidence Lack "These three devices are obvious- ly merely methods of distribution of a toll service into the home . . . There is thus far no evidence that they are commercially feas- ible. Also, the subscription schemes run into other problems." Among "other problems" he listed "a serious question" whether regular broadcast channels may be assigned to "this limited type of toll service," and whether FCC would make such an assignment in any case. "In the foreseeable future it is clear that there will be an acute shortage of television channels in markets where any subscription television system would hold forth commercial promise," Mr. Wolfson continued. "For that reason alone I cannot believe there is much likeli- hood of such a service being per- mitted. That reason together with the many other problems a toll home service would face makes it seem impossible that we need now be concerned about that type of television development." Election of Mr. Wolfson as TOA president was seen by observers as an indication of the membership's clear-cut interest in television, which was also evidenced in other sessions as well as in the fact, that the TV report drew the largest at- tendance of all reports. Theatre TV especially drew the spotlight. Harry Brandt, head of the Brandt Theatre circuit, said theatre tele- vision "is the greatest thing that has happened to the theatre since sound." The concessions committee, headed by Harold J. Fitzgerald of Milwaukee, recognized theatre TV's collateral possibilities by recom- mending "that prior to a television event, the full house lights be on, with appropriate music, and that 20 minutes be devoted to aisle- vending in order to offset any con- cession loss during the evening. If the lobby price for a commodity is, for example, 22 cents, it is sug- gested that the aisle-vending price be 25 cents. This obviously would save time in making change, etc." Samuel Pinanski of Boston, re- tiring TOA president, extended on behalf of the "Movietime USA" committee the thanks of TOA to CBS and Lever Bros, for their Sept. 24 program hailing the movie industry. At the same time Mr. Pinanski urged theatres to use large space which is being bought nationally in newspapers, "as a means of obtaining better relations in the editorial departments of the newspapers." He also suggested that radio, TV and press interviews be ar- COLOR TV again emerged as a highlight of government-industry deliberations last week on proposed fair trade practices for the radio- TV manufacturing industry. The setting was the second in- dustry conference called by the Federal Trade Commission to promulgate rules for the industry. Sessions were held in Washington Wednesday through Friday. A third conference tentatively was set for later this year. The meetings were held over the objections of the Radio-Television Mfrs. Assn. and the National Ap- pliance and Radio Dealers Assn., both of which had requested post- ponements to study further a pro- posed FTC draft on suggested rules. Color TV Issue The color TV issue arose both Wednesday and Thursday, stem- ming from controversy over sug- gested recommendations governing the advertisements of adapters and converters. A surprise proposal was offered by American Television Inc. which urged adoption of a rule that would, in effect, prohibit radio-TV receiver manufacturers from own- ing broadcast stations. There was little enthusiasm for this recom- mendation, promulgated as a so- ranged for promotion of the in- dustry locally. "Use the (movie) personalities on television whenever you have some who are not forbidden to ap- pear on this medium," he advised. In another speech Mr. Pinanski took occasion to defend theatre TV against "the loose talk and ill- considered statements" protesting the closed-circuiting of prize-fights to theatres. The fights, he empha- sized, are private property and the promoter cannot be compelled either to give them free to the public or to sell them "to any one class of purchaser as against another." TOA Leads Way Alfred Stan- of Nashville, Tenn., pointed out in his keynote speech that "TOA has consistently worked for exhibitors and for the motion picture industry" in the TV field. It was TOA, he said, which "spear- headed the industry's drive for theatre television." TOA also has "consistently urged that television produce its own pictures separately and apart from those produced for motion picture theatres," he added. He also paid tribute to the work done for the industry by Cohn & Marks, Washington radio-TV law firm, and Jansky & Bailey, Wash- ington radio-TV consulting engi- neering firm, as legal and engi- neering counsel, respectively, in called "anti-monopoly" measure aimed at the munificent ad budgets of the larger firms. Presiding over the sessions for FTC were Paul Butz, attorney, Trade Practices Conference Bu- reau; James Horton, director, Bureau of Industry Cooperation, and P. B. Morehouse, assistant director of BIC and chief of TPCB. RTMA was represented by Glen McDaniel, RTMA president; James Secrest, general manager; John W. Van Allen, general counsel, and Ray Donaldson, attorney. FTC Chairman James Mead welcomed industry members, stress- ing, "We do not seek to impose additional restrictions on your business but only clear the air." Trade practice rules have proved beneficial to all industries and are bound to result in "greater con- fidence" in the industry, he stated. Mr. McDaniel cited the "diffi- culties" under which RTMA par- ticipated and stressed the complex- ities of color TV in writing pro- posed rules. Color TV is both an economic and merchandising prob- lem, he explained. Industry mem- bers, he added, have had only three weeks to study the proposed FTC draft and they need more time. He suggested a third conference. Mr. Morehouse replied that with TV UPS GATE For Houston Boll Club BOX OFFICE of the Houston Baseball Club hasn't suffered be- cause of TV, which carried about one third of its home games this year on KPRC-TV. In fact, at- tendance was higher on nights games were televised than on other nights. An article in the Houston Post, owner of KPRC-TV, noted the Houston club permitted more tele- casts than any other team in the Texas League, yet was the only club to show an attendance in- crease over last year. The average attendance at 23 games televised was 318 more paid customers than the average non-televised game. Jack Harris, KPRC-TV general manager, pointed out, "if the at- traction is what fans want, they will be in the ball park." The weather, class of competition and pitcher named all figure in the park attendance, he said. Two of the top crowds of the year — 11,252 and 10,271 — packed the stadium on nights when the games were tele- vised. connection with the pending the- atre-TV case before the FCC. Marcus Cohn of Cohn & Marks brought the conventioners up to date on TV legal questions follow- ing Mr. Wolfson's presentation of (Continued on page 89) FTC Confers Again some 12,000 invitations out a post- ponement was not feasible. Emphasizing RTMA was unable to speak for its membership be- cause of lack of deliberation, Mr. McDaniel stated there are many new clauses in the draft with "no applications to any known prac- tices in the industry." Only Eight Comment Only eight of some 330 members have commented to RTMA on the overall FTC rules, he noted. Mr. Daniel was supported in his request for a third conference by Mort Farr, who heads the Na- tional Appliance and Radio Deal- ers Assn. The National Electronics Dealers Assn. also suggested ses- sions be deferred after reasonable discussion. The initial proposal of American Television Inc., offered by U. A. Sanabria, was a suggested "floor" on quality of sets, with particular emphasis on "fidelity and contrast." Mr. McDaniel promptly protest- ed the suggestion, claiming it would set the principle of the fed- eral government establishing stand- ards for TV sets. Mr. Butz doubted FTC would move into the quality field. He ex- plained the commission is inter- ( Continued on page 89) October 1, 1951 • Page 83 BROADCASTING • Telecasting FAIR TRADE PRACTICES ALLOCATIONS FCC Receives Initial Rebuttals MURDER CASES — — — — — — — Video Joins Manhunt FIRST REBUTTALS to opposi- tions came into the FCC last week, as the number of filings in the "paper" hearing procedure reached 613, with 163 filed last week. Rebuttals were due Sept. 25 for cities in the New England and Central Atlantic States. Due Sept. 24 were the affirmative filings for such cities as Des Moines, Kansas City, Milwaukee, Minneapolis-St. Paul, Omaha and St. Louis. Oppositions to the request for oral hearing by Cornell XL's WHCU Ithaca [Broadcasting • Telecast- ing, Sept. 24] were filed by WWNY Watertown, N. Y., and Buffalo sta- tions WGR and WKBW as well as the Buffalo Courier Express. Sample of the "oppositions to oppositions" was that filed by UHF TESTS Outlined by Greig WORTH of UHF experimental TV station requested by WHUM Reading, Pa., was described last week by Humboldt J. Greig, presi- dent and general manager. WHUM applied for $500,000 ex- perimental TV last August, with grant being opposed last week by WEEU of the same city. WEEU argued that the grant might be considered a means of getting around the TV freeze [Broadcast- ing • Telecasting, Sept. 24, Aug. 20]. Powers of 200 kw requested will be proved out through use of General Electric klystron tube, a prototype of which should be ready in March 1952. It will cost 30 cents an hour to operate. GE will not be- gin commercial production of klys- trons until December 1952, then only about 12 a year, he revealed. Problems of getting UHF up 1,050-ft tower will be overcome by using an aluminum wave guide de- veloped by GE. It will be 1,200 ft. long 8xl6-in. in diameter, should prove 86.6% effective, Mr. Greig explained. A 6-in. coaxial cable would be only 56% effective, he said. He said he plans to build the tower atop 1,650-ft. Summit Mt., 22 miles north of Reading. He has some steel now, plans to prefabri- cate the tower in sections during the winter, he said, and could be on the air by late spring. Line of sight from the mountain top is estimated at 71 miles, he declared. Wilmington, Del., might easily get signal, he thought, as well as Easton, Bethlehem, Wil- liamston, Harrisburg, Lancaster, York, among other communities. Rough terrain should make it a good testing ground, he said. Transmitter cost is estimated at 8145,000, tower 8125,000, building $40,000, miscellaneous $200,000. Mr. Greig said he had pledges of cooperation from CBS, Philco and GE. He will use color transmissions, as well as black-and-white signals. Page 84 • October 1, 1951 Steinman stations' WGAL-TV Lan- caster and WDEL-TV Wilming- ton to Philadelphia groups' pro- posal for putting Channel 12 back in the Quaker city. It disparaged the Philadelphia plan as "retrogression to an aban- doned policy," referring to the FCC's determination not to use directional antennas or what it called "sub-standard powers." CBS also filed counter-opposi- tions to 11 entities which filed pro- posals in conflict with its recom- mendations regarding Boston. Most of it was on engineering grounds. But, alluding to the proposals by Lowell Institute of Cooperative Broadcasting Council and U. of New Hampshire favoring the FCC- recommended reservation of chan- nels in Boston and Durham (in- volved in CBS's plan for Boston), CBS pointed out that neither: (1) Had done anything to ad- vance their TV plans since their first comments last May, and (2) had undertaken to study the pos- sibilities of UHF, as had the New York State Board of Regents which NARTB TV CODE Reports to be Presented PROJECTED television code of NARTB will be wrapped into one package for the first time at a meeting of the Television Program Standards Committee, to be held Tuesday-Wednesday at NARTB Washington headquarters. Four subcommittees that have drafted sections of the document will submit their reports at the meeting, under chairmanship of Robert D. Swezey, WDSU-TV New Orleans. By Wednesday night the committee hopes to have in rough- draft shape a document that can be submitted to an Oct. 19 NARTB TV membership meeting to be held Oct. 19 at the Stevens Hotel, Chi- cago. The 30-odd TV stations that are not members of NARTB have been notified of the Oct. 19 meeting. They have been invited to take out memberships and participate in the Chicago meeting, which may come up with a basic document that will set the TV pattern for years to come. Subcommittee chairmen who have let the code-writing operation are: Subcommittee 1 — advancement of edu- cation and culture, responsibility to- ward children, acceptability of pro- gram material, decency and decorum in production, Davidson Taylor, NBC, chairman; Subcommittee 2 — treat- ment of news and public events, presentation of religion, community responsibility, presentation of con- troversial issues, Harold Hough, WBAP-TV Forth "Worth, chairman; Subcommittee 3 — advertising prac- tices, Walter J. Damm, WTMJ-TV Milwaukee, chairman; Subcommittee 4, observance, Paul Raibourn, KTLA- TV Los Angeles, chairman. The subcommittees have been working two months on the four sections of the code. accepted UHF for Buffalo and Rochester after first demanding VHF channels there [Broadcasting • Telecasting, Sept. 10]. All Kansas City stations got together with a plan to put four VHF channels back into that city — FCC proposes only three, with one already occupied by WDAF- TV and the other reserved for edu- cational telecasting. Kansas City plan was filed in the form of a three-part proposal. 'Partial Commercialization' Indications that some educational institutions want an out from pure- ly non-commercial TV operation was contained in a proposal by the U. of Missouri for "partial com- mercialization." Non-profit operation, with net- work affiliation for entertainment programs, was urged by Lester E. Cox, chairman of the Radio Com- mittee, Board of Curators. He was supported by Stephens College President Homer P. Rainey. FCC proposes to reserve Channel 8 at Columbia, Mo., for non-com- mercial, educational TV. Mr. Cox warned that unless FCC acceded to its plea for non-profit operation, it "would have no alternative" but to apply for a full commercial sta- tion. This would mean opposing KFRU, which already has objected to the "partial commercialization" plan of the university. Construction costs can be financed by the university, Mr. Cox said, revealing that it has $350,000 for that purpose. But operating ex- penses are another matter, he de- clared. Operation the university has in mind, Mr. Cox submitted, would involve "interspersing" commercial program between educational pro- grams "so that there would be no long sustained periods of either commercial programs or educa- tional programs." Fancy packaging by Milwaukee Educators' Committee on Television caught eyes of FCC staff. Cutout of TV screen on cover of its docu- ment stressed the title of the plead- ing: "Milwaukee Needs Educational Television!" With the help of WTMJ-TV the Milwaukee committee said it had figured that an educational TV sta- tion could be built for $836,525— including $500,000 for a building. Operating costs should run $50,000 a year for programming, $161,772 for personnel (with general man- ager at $7,800), and $77,305 per year for equipment. BOSTON TV stations are joining police in attempt to close unsolved murder cases. WNAC-TV, in co- operation with the Massachusetts State Police, last Friday presented a special telecast clue hunt deal- ing with the Aug. 31 murder of State Trooper Alje M. Savela. WBZ-TV this Friday will begin a weekly program entitled Public Prosecutor, which will review un- solved murders. Henry R. Silver, treasurer of the Cott Bottling Co., program sponsor, offers $500 to anyone who submits a clue or testi- mony resulting in the arrest and conviction of any person or persons guilty of a murder telecast on the Public Prosecutor program. WRGB (TV) Schenectady has been credited with being instru- mental in the arrest of a cattle- man who was convicted Sept. 12 of murdering a New York State policeman last June. WRGB tele- cast a picture of the getaway truck and asked viewers to notify police if they had any information con- cerning the truck or its driver. After 11 telecasts, the suspect sub- sequently convicted was arrested. A state police captain said that the tip which aided investigators was supplied by persons who had seen the WRGB telecasts. Lubcke Consultant HARRY R. LUBCKE is establish- ing offices as a TV consulting en- gineer in Hollywood. His practice will be restricted to "television engineering, electronics and the facilities for television program production." Offices are at 2443 Creston Way, Hollywood 28, Calif. Telephone: Hollywood 9-3266. CBS COLORCASTS Football Pickups Start CBS Television started its college football color games Saturday with 11 affiliates scheduled to carry the pickups. All but two were reported put- ting the games on the air. WTOP-TV Washington planned to close-circuit the games to the WTOP Assembly Room in the Washington Post Building. Station is 55% owned by the newspaper, 45% owned by CBS. It had orig- inally planned to microwave the games to a recreation hall owned by the Christian Heurich Brewing Co., but network's contractual ar- rangements with the colleges for- bade local sponsorship, said John S. Hayes, president and general manager of the station. WTOP-TV will broadcast in black-and-white Army-Navy-Marine-Air Force serv- ice games during that time, he said [Broadcasting • Telecasting, Sept. 17]. WMAR-TV Baltimore on Thurs- day was still planning to micro- wave the color games to a public place. It also still intended to pick up and rebroadcast WTOP-TV's service games, station said. Following stations were sched- uled to carry the full schedule: WCBS-TV New York, WCAU-TV Philadelphia, WEWS (TV) Cleve- land, WJBK-TV Detroit, WHIO- TV Dayton, WBNS-TV Columbus, WKRC-TV Cincinnati. WBKB Chicago skipped Satur- day's California vs. Penn game, but will carry the rest. WNAC-TV Bos- ton was set to carry "several" but not all. BROADCASTING • Telecasting * ARB, January '51 on NBC-TV ABBOTT AND COSTELLO the fabulous funsters with 21% million* TV friends and believe it or not: for nine years running they've turned up consistently in the ten biggest Hollywood box office hits now available on NBC television TUESDAY ABC CBS DuMONT NBC WEDN ABC CBS 6:00 PM Swanson Gen. Mills (alt. wks.) Ted Mack Family Hour L (E-M) General Foods Hopalong Cassidy F Co-op Cactus Jim L Co-op Cactus Jim L 6:15 6:30 Ronson Star of Family Hayes & Healy Kellogg Space Cdt. Kellogg Space Cdt. 6:45 Jimmy Blaine Junior Edition 7:00 Goodyear Paul Whiteman L (E-M) Wrigley Gene Autry Show Chesterfield Show Liggett & Myers Tobacco Gen. Foods Capt. Video RCA £ukla, Fran & OUie Gen. Foods Capt. Video P&G Cukla Fran & Ollie 7:15 Garmel Myers Show 7:30 Music in Velvet Tobacco This Is Show Business General Fds Young Mr. Button Ironrite Hollywood Screen Test GM- Oldsmobile News Mohawk Mohawk show Room P&G Beulah Gm- Oldsmobile News Van Camp Little Show Bendix Chance GM- Oldsmobile News 7:45 Chesterfield Perry Como Camel News Caravan L Fatima Stork Club Washington Report Camel News Caravan L of a Lifetime Jhesterrield Perry 8:00 Hollywood Adventure Time Lincoln- Mercury Dealers Toast of the Town Colgate CH™ury Seiberling The Amazing Vlr. M alone Bristol- Myers Mr. D. A. Lever Lux Video Theatre Stage Entrance Earl Wilson Speidel P. Winchell I. Mahoney Mogen- )avid- Wine Chas. Wild Private Detective L Frank Sinatra Georgetown University Forum 'exas Oil Co. TStar° Theatre American Vitamin Frosty Frolics I Pillsbury Toni (alt.) jodfrey and lis Friends 8:15 8:30 Pentagon — Washington United Or Not? Lever- Lipton Godfrey's Talent Scouts Madame Liu Tsong Firestone Voice of Firestone L What's On Your Mind? L (E-M) Johns Hopkins Science Review Liggett & Myers iodfrey and His Friends 8:45 9:00 Film General Electric Fred Waring Clorets Chlorophyll Gum Rockey Detective Philco Corp. Philco TV Playhouse Paul Dixon L (E-M) P. Morris Lucille Ball 10/15 Admiral Lights Out L Q.E.D. Schick Inc. -Crime Syndicated Drug Store TV Prod. P&G Fireside Theatre Philco Don McNeill (alt. TBA) Colgate Strike It Rich 9:15 9:30 Marshall Plan Larus & Bro. Co. Plainclothes Man Gen.Fds. Sanka It's News To Me Co-op Wrestling with Dennis James Bymart 5. Maugham Theatre alt. with American ["obacco Co. Robert Montgomery Arnold Bakeries Life Begins at 80 Electric Auto- Lite Suspense Cosmo- politan Theatre Armstrong Circle Theatre L Co-op The Ruggles ?. Lorillard The Web 9:45 10:00 B. Graham Evan. Assn B. Graham Religious Show L 15. F. Goodrich Celebrity Crawford Clothes P&G Red Skeltoi Show L On Trial L (E-M) Westing- Studio One Film Block Drug Danger Co-op Hands of Destiny Lorrillard Original Hour"1 L Celanese Corp. Celanese Theatre (alt. TBA) L Pabst Sales Co. Pabst Blue Bouts 10:15 10:30 Young People's Church Youth on the March L Jules Montenier What's My Line They Stand Accused Regent Cigs Leave It to the Girls L Studs' Place L (E-M) Co-op Who Said That L Symphony L J 10:45 i lenrl. Cigar Sports jj 11:00 Sunday News Spec. Chrono- scope Wick Kenny Show L Co-op Lo Chrono- scope H 11:15 PM Wrestling SUNDAY" CBS DuMONT MONDAY - FRIDAY ABC CBS DuMONT NBC SATURDAY CBS DuMONT 9:00 AM 9:15 9:30 9:45 10:00 10:15 10:30 10:45 11:00 11:15 11:30 Soup Box Theatre 11:45 12:00 N li. Joe Inc. Ranger 12:15 PM Mason Grid: Chester the Pup 12:30 Voice of Prophecy Faith For Today 12:45 1:00 1:15 Walter H. Johnson Candy Co. Flying Tigers Cory Corp. Clicquot duPont Ameche- Langford Film Program (Color TV) C-P-P (MWF) Strike It Rich Amer. Home All Products Love of Life P&G Search for Tomorrow P&G Steve Allen T.&Th. Noontime News with Waller Raney Premier Prod. Rumpus Room Take the Break Don Russell wood. Cdy Jr. Circus 3h, Kay (alt.) Gen. Shoe Acrobat Ranch tinstol- Myers Foodini McKesson & Robbins A Date with Judy BT Babbitt Two Girls Named Smith eaman Bros I Cover Times Sq. MaidenForm F. Baldwii (alt, wks.) Gen. Mills Betty Crocker The World Is Yours (Color TV) Internatl. Latex Fashion Magic Natl. Dairy The Big Top Internatl. Shoe Co. Kids & Company 1:30 PM 1:45 2:00 2:15 2:30 2:45 3:00 3:15 3:30 3:45 4:00 4:15 4:30 4:45 5:00 5:15 5!30~ 5i45Pf Ralston Space Patrol (alt.) Canada Dry super Circus Peter Shoe M&M Super Circus ^ (alt.) L N I N G ESDAY DuMONT NBC THURSDAY ABC CBS DuMONT NBC FRIDAY ABC CBS DuMONT NBC SATURDAY ABC CBS DuMONT NBC Co-op Cactus Jim L Cactus Jim L Co-op Cactus Jim L 6:00 P.vi 1 6:15 Space Cdt. Anthracite Int. Better Home Show Mr. Wizard 6:30 Edition Burkhart P. Bowman L 6:45 Foods Capt. Video National Biscuit Co. Kukla, Frar & Ollie Gen. Foods Capt Video Kukla. Frai & Ollie Foods Capt. Video P&G Kukla. Fran & Ollie Hollywood Theatre Lambert Pharmacal The Sammy Kaye Show TBA 7:00 7:15 Mohawk Mohawk Show Room Gen. Mills Lone Ranger GM- Oldsmobile News ^ Of. 1 irii; Little Show Green Giant Linkletter Brown Sho< Say It Witt (alt.) L <1M- Oldsmobile News Mohawk Mohawk Show Room Gen. Mills Stu Erwin Show Sylvania Beat The Clock Manhattan Soap One Man s Family 7:30 Stage * Entrance Camel News Caravan L t atim-i Stork Club Camel News Caravan L Chestertield Perry Como Camel Caravan L 7:45 Reynolds Metals B. T. Babbiti Congoleum- Nairn, Norge Kate Smith Admiral Stop SL Carnation Burns Allen (alt.) sc John- son Starlight Thtr. 10-18 G. Moore Washington Report with Tris Coffin DeSoto- Plymouth Groucho Marx F Sterling Mystery Theatre L General Fds Maxwell H Coffee Mennen Co. rations Miles Labs. Quiz^K ids Nash- e >ma or Whiteman TV Teen Club ABusc1fr Budweiser Ken Murray Snow Crop Kellogg All Star Revue 8:00 8:15 Lorillard Stop Jhe Blatz Brewing Amos n' Tydol Headline Clues Bdw. to Hwood. Borden T-Men in CL°n Film R. J. Reynolds Man Crime Skippy Peanut Butter You \sked For It Gulf Oil We, the People 8:30 8:45 What's the Slorv with Walter Kiernan Kraft Fds. Kraft Television Theatre L Cluett Peabody Herb Sheldon (alt.) L Esso Kroger Alan Young Show Kaiser- Frazer Adventures of Ellery Queen Ford Ford Festival L Block Drug Crime with Father Schlitz Schlitz Playhouse of Stars Old Gold Down You Go American Cig. & Cig. sB's Safety Pepsi-Cola Faye Emerson Reynolds. S.O.S. Benrus Libbv. McNeiU \ Libby Lehn & Fink Eversharp Your Show of Shows ~9l 9:15 Shadow of the Cloak Theatre L Lever Big Town Kreisler Tales of Tomorrow Bona Fide Versatile I Vrties (alt. Campbell Aldrich Family Harness Racing American The Show Goes On Co-op Wresting from Chicago Jack Brickhouse 9:30 9:45 Bristol- Myers Break the Bank L Jene Sales (alt.) TBA Philip Morris Racket Squad Bigelow- Sanford Carpet Co. Bigelow Theatre U.S. Tobacc< Martin Dell o Dell Gen. Mills (alt. wks.) Grove Live Like < Millionaire Drug Store TV Prod. Cavalcade of Stars Gillette Cavalcade Carter Songs for Sale 10:00 Sale 10:15 Hazel Bishof Freddy Martin Masland At Home Show L Carter Toni (alt.) Crime Photog- rapher Standard Oil Wayne King America in View ^Pearson Hollywood Opening Night SterlingDru^ Songs for Sale American Tobacco Your Hit Parade 10:30 Florsheim Red Grange Chesefcrougl Greatest 10:45 Kick Kennv Show L Paul Dixon TV Opera (once a month) Oct. 4; L Chrono- scope WordofLife 11:00 11:15 PM TIME SUNDAY CBS DuMONT Color TV Program Bohn Alum American Forum L Minn. Mining & Mfg. Juvenile Jury L Revere Derby Food: Sky King Thtr. F alt. with Pwd Candy MONDAY - FRIDAY CBS DuMONT NBC BHsl f UUUJi GE Hansen's Labs. P&G. Qkr. Oats, Reynolds, Standard Brands duPont Corn Prods. Garry Moore Show P&G First 100 Years Marlene's YanityFair (Wed.) Interntnl. Latex Fashion Magic (Tues.) Aluminum Cook. Ut. Natl. Pr. Ckr. Home- makers Exchange — FTta — Show (Color TV; (Color TV) Vacation Wonderland F M.W.F General Fds Bert Parks Tu. Th 3en. Electric Goodwin Participat ng Sponsors Kate Smith Hour s. C-P-P, Welch. Klg.: Int. Shoe. Wander -lowdy Ddy. SATURDAY CBS DuMONT From Stadium (Color TV) Inter Collegiate Football 2-1:30 Approx. Color TV) Gen. T. & R NCAA Football (Coast to Coast) Post-Game Show L Nature of Mutual Benefit . Considin Explanation: Programs in italics, sus- taining; Time, EDT. L. live: F. film: K, kinescopic recording; E, Eastern net- work; M, Midwestern: NX, non-inter- connected stations. 12-12:30 p.m.. Cory sponsors Ameche- Langford Tues.. Thurs.; Clicquot on Thurs.; duPont Fri. CBS 3:15-3:30 p.m.. Th.. Bride & Groom; Hudson Paper Co. 3:15-3:30 p.m., Tues., Bride & Groom; Lehn & Fink Products Corp. 3:30-4 p.m.. M-W-F. All Around The Town. s. 3:30-4 p.m., Th.. Meet Your Cover Girl. 5-5:30 p.m.. Quaker Oats. M-F; Peter Paul, Th.; Gabby Hayes. :30-6 p.m.. M-F, Firms listed sponsor Howdy Doody in 15 min. segments. BKO% October 1, 1951 Copyright 1951 dJtiollys window sill for sale on NBC television Movies' Place in TV (Continued from page 83) the TV committee report, and Nate Halpern, of Theatre Network Tele- vision Inc., reviewed progress in that field. Morris Lowenstein of Oklahoma City, chairman of TOA's local leg- islation and tax committee, saw special taxation as "a new threat" stemming from the advent of the- atre TV. In Pennsylvania, he noted, a $1,500 annual license fee has been proposed for TV-equipped theatres, while New Jersey legislators "are toying with the idea of a 5% ad- ditional tax where television is used in the theatres." The TOA directorate, he reminded, "will seek a test case to tax the validity of such bills levying these taxes." In his TV report, Mr. Wolfson warned his listeners: "Do not kid yourselves with the thought that the television broadcasting boom might burst ..." 'Just Another Way' Television, he said, "is just another way of doing what you have been specialists in for many years," and qualified exhibitors "should get into it. . . . We expect the FCC's television freeze to end January or February of 1952, and anyone who wants to get into tele- vision had better start his planning right now." Mr. Wolfson also saw TV as "very useful" otherwise. "I be- lieve TV advertising is the greatest sales medium available today," he said. Citing his Wometco ex- perience in Miami, he said: "Let me strongly urge those of you in tele- vision markets to take advantage of this excellent medium for stimu- lating your business." Theatre television, he said, "has already surpassed all expectations in its remarkable growth." Mr. Wolfson quoted Brig. Gen. David Sarnoff, RCA board chair- man, as saying "it will be as in- evitable for every film theatre to have TV as it is necessary for them to have a sound system for their talking pictures." The new TOA head said he agreed "entirely" with Gen. Sarnoff, then added: "Earlier I pointed out that un- doubtedly many theatres could for some time ignore television and survive. But I do not believe they can ignore it forever, or even for too long." TOA officers elected in addition to Mr. Wolfson included Charles P. Skouras, head of National Theatres, chairman of the board; John Rowley of Dallas and Walter Reade Jr. of New York, vice presidents; Max Connett of Newton, Miss., secretary, and J. J. O'Leary of Scranton, Pa., re-elected treasurer. Leonard Goldenson, presi- dent of United Paramount Theatres, which has merged with ABC subject to FCC approval, and Nat Williams of Thomasville, Ga., were re-elected co- chairmen of the TOA finance commit- tee. Gael Sullivan was re-elected ex- ecutive director, and Herman M. Levy, general counsel. The convention was held Sept. 23-27. VIDEO'S IMPACT Be Creative, Papers Told NEWSPAPERS were warned to brighten their content as a means of meeting the impact of television in a session held Thursday during the Associated Press Managing Editors Assn. meeting in San Fran- cisco. A committee headed by Lee Hills, Miami Herald, reported TV's influence is a challenge to news- papers to be creative and "to take full advantage of the unique medium that we have." In another report, Vincent S. Jones, Gannett papers, said editors have been so busy "looking fear- fully" at TV they have been slow to appreciate what it is doing "to make and to stimulate interest in news fields." Fair Trade Practices (Continued from -page 83) ested only in promulgating rules which involve deceptive adver- tising. Mr. Horton added FTC wants only to enforce existing standards, not establish new ones. Mr. Sanabria posed his sugges- tion within the framework of a standard definition for television receivers. There is no difference, he held between advertising the num- ber of channels obtainable and data on fidelity and brilliance. "If the FTC does not go along with the FCC and the 1940 Tele- vision System Committee on this, PROTECT YOURSELF, yoor STAFF, your CLIENTS from the daily hazard of LIBEL, SLANDER, INFRINGEMENT OF COPYRIGHT, INVASION OF PRIVACY Arising from Editorializing, Speeches, Newscasts, Ad libs, Financial Comment, Mystery Plots, Gossipy Announcements, Man-on-the-street Interviews. Hundreds of Broadcasters and Newspapers guard this continu- ous hazard with our special, tailored-to-the-risk Insurance. USE CAUTION -LADY LUCK IS A DESERTER! IT COSTS SO LITTLE TO BE SURE WITH INSURANCE. For details, write to the Pioneer in this line. EMPLOYERS REINSURANCE CORPORATION Insurance Exchange Bldg. — Kansas City, Mo. much of the work of that commit- tee will be lost," he charged. Additionally, he suggested an amendment to "make it unfair" for manufacturers of receiver equip- ment who own or operate stations to engage in "monopolistic" adver- tising practices. Color TV emerged as a high- light when Richard Salant, CBS Inc., complained at suggestions which, he said, singled out color TV in deceptive advertising. General principles should apply throughout the rules, he said. NEDA held the consumer should not be misled into thinking he will receive the same size color picture on his receiver after adapted and converted as he obtained in black and white. Mr. Salant replied there is no proof such a situation would obtain. Mr. Morehouse observed repre- sentations for monochrome picture size also carry notice that color pic- tures are smaller. Mr. Salant suggested adoption of the RTMA proposal under which it would be an unfair trade prac- tice to represent deceptively that TV or "companion sets, converters or similar devices" give an actual viewing area when such is not the case. Spokesmen for the Baltimore, New York and Chicago Better Business Bureaus also were active in discussions. They cited com- plaints as to misrepresentation of picture sizes, brand names, licens- ing rights, so-called manufacturer's sponsorship of sets, and other issues. Rules covering distributors and reprocessed cathode ray tubes also were debated. It was suggested RTMA refer the question of uni- form picture size (that of the ac- tual tube and the viewing area, plus diagonal vs. horizontal meas- urements) to a standards com- mittee. NARDA urged a probe of prac- tices by which retailers are asked to sell non-profit parts warranties as riders to TV sales. Representatives also were on hand from RCA Service Co., Allen B. DuMont Labs, Stromberg-Carl- son, Admiral Corp., Sylvania Elec- tric Products and Philco Corp. BOND TV FILM Treasury Distributes A QUARTER-HOUR television film featuring Sylvia Porter syndi- cated financial columnist, and Rich- ard Harkness, NBC Washington correspondent, in a discussion of reasons to buy U. S. Savings Bonds is being distributed to all TV sta- tions by the Treasury Dept. Neither Miss Porter, who writes for the New York Post syndicate, nor Mr. Harkness is identified by his company affiliations in the film, a necessary provision to avoid con- flicts with competing broadcasting ownerships. The film runs 14 min- utes and 5 seconds, is entitled Your Greatest Chance. to en % 2 T i - 5 2 i o -t | 2 * S f ' 5 » o 3 o * n ■I o (5* a 3 3 8. BROADCASTING • Telecasting October 1, 1951 12 Page 89 'FREEDOM' DRIVE CBS-TV Airs 13-Hr. Rally MORE than $200,000 was pledged by phone or telegram to the Cru- sade for Fi-eedom Drive from New York alone when CBS-TV pre- sented a 13-hour rally, coast-to- coast, Sept. 23. Harold E. Stassen, chairman of the 1951 campaign, wired CBS President Frank Stanton "heart- felt thanks" for "outstanding coast- to-coast television marathon. It is almost unbelievable that this tremendous effort was planned and executed in only one week's time." Opening four hours of the tele- cast, which started at 1 p.m. EDT, inaugurated first East - to - West transmission over transcontinental TV facilities [Broadcasting • Telecasting, Sept. 24]. Steve Al- len emceed the marathon, which was cut into CBS programs throughout the evening, to intro- duce celebrities and dignitaries who appealed for fund contributions. Appearances were made from New York, Washington, and Hollywood by a number of stars. ABC-TV also carried major portions of the marathon. CAPITAL SHOWING Set for RCA Color WASHINGTON will see the "new and improved" RCA color system beginning Oct. 9 when the regular New York demonstrations are net- worked to the Nation's Capital for a 10-day period, F. M. Russell, NBC Washington vice president, announced last Thursday. The move follows trial two weeks ago when the New York color pro- gram was fed to Washington via coaxial cable and microwave. This test so impressed RCA Chairman Brig. General David Sarnoff that he ordered the Washington show- ings [Broadcasting • Telecast- ing, Sept. 24]. Color shows will be shown in the NBC Trans Lux Bldg. studio in the heart of downtown Washington. Schedule will run Oct. 9-13 and Oct. 15-19, with a 10 a.m. pickup off-the-air and the 2:15 and 4 p.m. pickups by closed-circuit. The first session will be for the working press, after which invita- tions will be extended to top Con- gressional and Government officials, consulting engineers and radio at- torneys, RCA Victor dealers, NBC clients and agencies. Studio audi- ence will be limited to 50-60 at each showing. RCA color TV was demon- strated last Tuesday for 46 mem- bers of the National Security In- dustrial Assn. at Princeton, N. J. The industrial leaders — represen- tatives of 39 firms throughout the U. S. — also heard lectures on the principles of color TV and the uses of phosphors in the RCA tri-color picture tube. The guests also saw the ar.a^gue computer constructed by RCA for the U. S. Navy to evaluate the performance of guided missiles, ships, airplanes, and sub- marines. Page 90 » October 1, 1951 GEN. Lucius D. Clay (I), is wel- comed by Ed Sullivan to the 13- hour CBS-TV show Sept. 23 on behalf of the 1951 Crusade for Freedom drive. PARIS PRAISES CBS Color Showing FRENCH reporters who covered CBS color demonstrations for the 14th International Congress of Surgeons in Paris last week actual- ly applauded the operations they watched on the screens, David Schoenbrun, chief CBS Paris cor- respondent, cabled last week. The medical men at the congress, who came from 48 countries, were "frankly enthralled" by the demon- strations, Mr. Schoenbrun reported. Dr. A. Bazy, ICS general secretary, said "color-television is a revolu- tion in training future surgeons." Paris surgical demonstrations are sponsored by Smith, Kline & French Labs., Philadelphia. TV CENSORSHIP Cleric Asks in Home CALL for home censorship of tele- vision programs and "extensive protests to the firms that sponsor immoral programs" has been issued by Archbishop Richard J. Cushing of Boston. Writing in the Sept. 23 Boston Sunday Advertiser, the archbishop charged letters he has received complain "that some television pro- grams have sunk to a new low in breaking the laws of morality and decency." The article was printed in the Congressional Record at the re- quest of Rep Thomas J. Lane (D- Mass.), who is author of legislation in the House calling for a TV pro- gram censorship board. Theatre-TV Case THEATRE-TV hearing was post- poned again by the FCC last week —from Nov. 26 to Feb. 25, 1952. It originally had been scheduled Sept. 17. Time for filing appear- ances also was delayed from Oct. 26 to Jan. 25, 1952. Heavy sched- ule for the Commissioners, includ- ing TV allocations decisions, is understood to be the reason for the further postponement. SET SALES DRIVE Begins in Dallas-Fort Worth TO COUNTERACT the slump in set sales this past summer, dealers and distributors in the Dallas-Fort Worth area have joined with local stations and their affiliated news- papers in a fall campaign and con- test to sell the public on television. Joining in the drive are WFAA- TV and the Dallas Morning News, KRLD-TV and the Dallas Times Herald, and WBAP-TV and the Fort Worth Star-Telegram. The promotion is being directed by the Dallas-Fort Worth Televi- sion Committee. Chairman is E. P. Miles, sales manager, Adleta Co. Advertising agency is Tracy- Locke Co., Dallas. The campaign, to run through November, emphasizes the enter- tainment values offered by the three stations. A nine-week "Name the Stars" contest is featured for the public, with $15,000 in TV sets offered as prizes. A companion contest to stimulate more effective salesmanship in the stores is of- fering $1,350 in cash prizes to the best set salesmen chosen by "mys- tery shoppers." Included in the newspaper pro- motion are special Sunday tabloids on TV. FT PC REPLY Hits Pinanski View FAIR Television Practices Com- mittee last Thursday assailed a statement by Samuel Pinanski, re- tiring president of Theatre Owners of America. Jerome W. Marks, chairman, FTPC, directed fire against Mr. Pinanski's statement carried by the Associated Press, which pointed out that radio, film and TV rights are private property of fight pro- moters and that he knew of no legal requirement that private property be given to the public. Mr. Marks complained that the statement "reflects a callous disre- gard of public interest, indifference to public opinion and established custom, as well as lack of knowl- edge of the nation's anti-trust laws." The FTPC head added that his organization was studying the status of the International Boxing Club, which he charged with be- coming "almost the sole promoter of fights for major titles" and would bring findings to the atten- tion of the Attorney General. WPIX Names Ames LOU AMES, assistant program manager, has been named acting program manager for WPIX (TV) New York. Jack F. A. Flynn, one of the station's program directors, has been named his administrative assistant, and Tony Azzato, in charge of WPIX films, has been transferred to Mr. Ames' staff, where he will continue to be in charge of film purchases. BROA PAY-AS-YOU-SEE Urged by Telford Taylor "WE MUST develop and exploit new forms of broadcasting, such as subscription television, which will enable the broadcaster to get direct revenue from his programs, just as theatre admission, or news- papers and magazines charge for subscriptions." That's what Brig. Gen. Telford Taylor, attorney, former FCC general counsel and currently counsel to the Joint Com- mittee for Educational Television, told delegates at a luncheon meet- ing of the conference on "Women in the Defense Decade." The Ameri- can Council on Education held the meetings Thursday and Friday at the Commodore Hotel in New York. In addition, he said, "We must bring public and philanthropic educational funds and endowments to support TV. We must have ra- dio and TV stations operated by universities, schools and other pub- lic institutions." "Some people think," Gen. Taylor said, "that the supporters of edu- cational television want to substi- tute screen for books and black- boards— others think that home TV sets will be tuned to classroom scenes and college professors will replace comedians." Would Review Both The first would ruin education, he said, while the second would just as surely ruin TV. Both are false alarms, he asserted, adding that television sets will have a respected place in the classroom, but not a dominant one. TV will be a useful and enriching instrument chiefly for special illustrative purposes " . . . and to reach physically disabled students at home," he said. Doris Corwith, supervisor of talks and religious education at NBC, spoke on "Radio as an Edu- cational Medium," at the same Thursday luncheon. In the next ten years, she pre- dicted, radio will continue to em- phasize more news programs, fine music and thoughtful dramatic shows (documentary type). She also advised the educators that they should constructively criti- cize radio — find the better things on the air and develop audiences by recommending them so that broadcasters will be justified in carrying such programs. On Thursday evening the group attended a meeting at the Center Theatre to see a live network ra- dio broadcast, a kinescope of a television educational program, the large-screen projection by RCA of an educational film and a pre-pre- mier preview of Red Badge of Courage, a new photoplay. GE Spot Plan GENERAL ELECTRIC's new line of TV receivers will be adver-jj tised by a series of TV film com-j mercials, soon to be made avail- 1 able to GE dealers under the? firm's cooperative plan. This plan! allows local dealers to pay only al fraction of time costs for the film.} CASTING • Telecastingj Tliey tfoirnecl on ike .[ie<aiL in J LOUISVILLE! VI n ease 1<* iio-1 in& of an at- «1 >a*tf ^e lO do 0« done ■pie ase ac an ceP' n& e*c el" OUT « t»« en0- t a°-v eT- for s^ a^ce' sa ies for anc isef itat tlcve ©on tn .27° in cna rac te*1 ^ar^ otie- rear re tai ilO-T lef S^1 ^eS 5nce ann°' tivoe *\a°- ;0S in in tYvree ©otf dePa' Tysv sa ies ; 62</0 a^ en^ a^ 6fo in e*i to fi 1© is cna1 usec ieS> 0ld CTe< AOTe itvc re ase se- ,itn REPRESENTING TELEVISION STATIONS: DAVENPORT WOC-TV* (Central Broadcasting Co. — WHO-WOC) FORT WORTH-DALLAS WBAP-TV* (STAR-TELEGRAM) LOUISVILLE WAVE-TV* (WAVE. Inc.) MIAMI WTVJ (Wometco Theatres) MINNEAPOLIS-ST.PAUL WTCN-TV (DISPATCH-PIONEER PRESS) NEW YORK WPIX (THE NEWS) ST. LOUIS KSD-TV* (POST-DISPATCH) SAN FRANCISCO KRON-TV* (THE CHRONICLE) ♦ Primary NBC Affiliates %ed, Spot IdeuUaui SdU dfauUf Free & Peters, inc. Pioneer Station Representatives Since 1932 NEW YORK CHICAGO DETROIT ATLANTA FT. WORTH HOLLYWOOD SAN FRANCISCO YESTERDAY and TODAY in Central Indiana WFBM-TV Yesterday .... On May 30, 1949 there were 2500 Sets in WFBM- TV's coverage area. Today .... there are 171,250 Sets in use in WFBM-TV's coverage area In planning your TV cov- erage remember to TAKE A CLOSE LOOK at the Central Indiana Market — COMPLETELY COV- ERED by WFBM-TV. Represented nationally by The Katz Agency Inc. WFBM-TV Channel 6 telestatus CBS Color Sets; $499.95 Model Ready (Report 183) FUTURE of CBS-Columbia color TV sets shapes up something like this, according to R. D. Payne, sales manager of CBS manufactur- ing subsidiary, who spoke to Wash- ington dealers Sept. 26 at distrib- utor showing of new line: (1) Present $499.95 color and black- and-white console with half-doors is already being shipped to distributors. Dealers should have at least one in near future. The set contains a 10- in. CR tube, magnified to give a 12%- in. picture, includes 26 other tubes and rectifiers. It is housed in a cabinet measuring 36% x 32 x 22- 11/16-in., has five control knobs (on- off and volume, color and mono- chrome, horizontal and vertical, focus and brightness, channel selector). Price does not include federal excise tax or warranty. (2) Same set, in console without doors, is due soon. Price will be $399.95. (3) Console "slave" unit production will begin Oct. 12. Companion set will be priced around $250. Such units are designed to work with ex- isting black-and-white sets to give color pictures. All present CBS- Columbia monochrome sets contain a color plug in rear so that "slave" set can be easily connected. (4) All CBS-Columbia black-and- white sets will have adapters built in — although, except for one set, pres- ent line does not include this device. Adapters will permit reception of black-and-white pictures from color broadcasts. The one "compatible" set in the current CBS-Columbia line is a maple console, priced at $469.95. (5) Drum method of color is a year off. Present production will concen- trate solely on wheel. Use of drum would permit larger picture tubes to be used with present CBS mechanical system. (6) Tri-color tube is three years off. CBS-Columbia is working on its own developments in this field as well as with RCA tube. It is watching Para- mount-Chromatic development [Broad- casting • Telecasting, Sept. 24], al- though it has not yet gotten a sample. Price of RCA tube to manufacturers is $280. Also Monochrome Sets CBS-Columbia line includes 14 other sets, all black and white. Some still carry Air King name, but that is due to disappear as Brooklyn factory begins to get sup- ply of new cabinets. Black-and- white sets begin with 17-in. ebony metal table model at $189.95, in- clude also a 20-in. metal table model at $279.95. Small group of dealers present at meeting were frankly cynical about future of color, although all agreed they would have to have a color set for demonstration pur- poses at least. Their cynicism was apparent from their reaction to the CBS Television network color program aired at the session. They com- plained that the colors were "washed out," that skin tones were "unnatural," that predominant col- or of the setting pervaded the scene; that magnifying lens re- stricted viewing angle. On the other side, some did agree that set was good looking and com- pact, not the "monstrosity" they had been led to believe it would be ; that built-in motor and wheel were hardly noticeable; and that there was slight color breakup if viewer looked for it. Dealers also felt that the "Colum- bia" name on both black-and-white and color sets would go long way toward making them salable. Best Viewing Distance Advised VIEWERS of a 14-inch TV set should sit about 10 feet away from the screen, according to Dr. Frank- lin M. Foote, executive director of the National Society for the Pre- vention of Blindness. Pointing out that vision cannot be impaired by watching TV. Dr. Foote cautioned viewers that eyestrain will develop if a person sits too close to the screen, neglects to adjust the pic- ture or places a lamp which reflects on the screen. "The picture should be well- (Continued on page 113) Weekly Television Summary— October 1, 1951 — Telecasting Survey City Outlets On Air Sets in Area City Outlets On Air Sets in Area Albuquerque KOB-TV 9,450 Louisville WAVE-TV, WHAS-TV 103,799 WOI-TV 62,903 Memphis WMCT 93,160 Atlanta WAGA-TV, WSB-TV WLTV 115,000 Miami WTVJ 81,600 Baltimore WAAM, WBAL-TV, WMAR-TV 313,889 Milwaukee WTMJ-TV 257,607 Binghamton WNBF-TV 42,025 Minn. -St. Paul KSTP-TV, WTCN-TV 273,300 Birmingham WAFM-TV, WBRC-TV 60,000 Nashville WSM-TV 37,024 Bloomington WTTV 17,200 New Haven WNHC-TV 173,000 Boston WBZ-TV, WNAC-TV 766,492 New Orleans WDSU-TV 62,150 Buffalo WBEN-TV 214,287 New York WABD, WCBS-TV, WJZ-TV, WNBT Charlotte WBTV 89,134 WOR-TV, WPIX 2,500,000 Chicago WBKB, WENR-TV, WGN-TV, WNBQ 949,793 Newark WATV Cincinnati WCPO-TV, WKRC-TV, WLWT 305,000 Norfolk WTAR-TV 75,312 Cleveland WEWS, WNBK, WXEL 494,238 Oklahoma City WKY-TV 95,811 Columbus WBNS-TV, WLWC, WTVN 229,000 Omaha KMTV, WOW-TV 87,981 Dallas- Philadelphia WCAU-TV, WFIL-TV, WPTZ 883,000 Ft. Worth KRLD-TV, WFAA-TV, WBAP-TV 129,564 Phoenix KPHO-TV 40,100 Davenport WOC-TV 62,263 Pittsburgh WDTV 300,000 Quad Cities Include Davenport, Moline, Rock Ise. E. Moline Providence WJAR-TV 162,000 Dayton WHIO-TV, WLWD 210,000 Richmond WTVR 95,071 Detroit WJBK-TV, WWJ-TV, WXYZ-TV 627,164 Rochester WHAM-TV 88,135 Erie WICU 71,576 Rock Island WHBF-TV 62,263 Ft. Worth- Quad Cities Include Davenport, Moline, Rock Ise., E. Moline Dallas WBAP-TV, KRLD-TV, WFAA-TV 129,564 Salt Lake City KDYL-TV, KSL-TV 51,500 Grand Rapids- San Antonio KEYL, WOAI-TV 51,615 Kalamazoo WLAV-TV 146,181 San Diego KFMB-TV 108,460 Greensboro WFMY-TV 73,91 1 San Francisco KGO-TV, KPIX, KRON-TV 210,000 Houston KPRC-TV 84,129 Schenectady- Huntington- Albany-Troy WRGB 160,900 Charleston WSAZ-TV 50,562 Seattle KING-TV 92,600 Indianapolis WFBM-TV 171,250 St. Louis KSD-TV 306,000 Jacksonville WMBR-TV 40,000 Syracuse WHEN, WSYR-TV 129,276 Johnstown WJAC-TV 106,796 Toledo WSPD-TV 127,000 Kalamazoo- WKZO-TV Tulsa KOTV 84,275 Grand Rapic s 146,181 Utica-Rome WKTV 50,000 Kansas City WDAF-TV 132,784 Washington WMAL-TV, WNBW, WTOP-TV, WTTG 281,125 Lancaster WGAL-TV 109,112 Wilmington WDEL-TV 77,671 WJIM-TV 60,000 Los Angeles KECA-TV, KFI-TV, KLAC-TV, KNBH KTLA, KTSL, KTTV 1,013,000 Total Markets on Air 63 Total Stations on Air 108 Estimated Sets in Use 13,510,000 Editor's Note: Totals for each market represent estimated sets within television area. Where coverage areas overlap set counts may be partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV circulation committees, electric companies and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas are necessarilly approximate. Page 92 • October 1, 1951 BROADCASTING • Telecasting You need the BEST to do the MOST IN TELEVISION ★ CONSULT ANY TELEVISION SURVEY FFILIATE IN MARYLAND MOST PEOPLE WATCH WMAR-TV ★ CHANNEL 2 ★ Maryland's Pioneer Television Station Represented by THE KATZ AGENCY, INC. NEW YORK CHICAGO DETROIT « KANSAS CITY • SAN FRANCISCO ATLANTA - DALLAS ■ LOS ANGELES OF THE COLUMBIA BROADCASTING SYSTEM ADCASTING • Telecasting October 1, 1951 • Page 93 How to get the most for your TV dollar from an advertising agency "TV or not TV?" is no longer the question, but "What price TV?". Today, advertisers are learning that a thor- oughly experienced TV agency can greatly reduce the cost of selling goods through this magic new medium. When you hear of a half-hour TV show that costs fifteen thousand — twenty-five thousand — forty thousand dollars a week — you may wonder how it can pay out. Sometimes it doesn't. Last year, while many advertisers were using television on a profitable basis, others were not. And more than 150 net- work shows failed to click. But, properly handled by an agency experienced in the field, TV can and does pay out. In fact, Television today is sell- ing many types of merchandise at lower unit costs than any advertising medium in history! Whether or not television will sell your product at a profit will depend largely on the yardsticks you apply in selecting -an advertising agency. One good rule to remember is this : no agency without a long and successful record of selling goods before the advent of TV can be expected to better its performance simply be- cause it has a new outlet for its efforts. Remember this, too. If your agency does not have con- siderable experience in TV— and substantial billings in TV- be prepared for expensive delays. For no agency can "convert" to TV overnight. The whole creative and executive staff must be thoroughly indoctrinated and large, separate depart- ments must be trained and integrated. Otherwise, you, the advertiser, pay the ex- cessive costs of shows owned by one group, produced by another group, with commer- cials created by still another outside group. There are surprisingly few agencies today which began years ago to get ready for TV— which have complete TV depart- ments—and which have extensive experience in making Tele- vision sell goods at a profit. Such an agency is William Esty Company, Inc. Today, we place more network television programs than any agency in the business ... over one-third of our billings are in TV. With 38 separate programs on the air every week for 10 major brands of packaged goods, Esty experience is broad, Esty net- work contacts are close-knit at the top level, Esty knowledge of availabilities is up-to-the-minute. And, perhaps most important of all, Esty techniques for creat- ing commercials that sell merchandise are tested and proven. In all media, we've always relied on action . . . drama . . . human interest . . . real people doing and saying real things . . . newsi- ness... excitement — to tell simple, memorable, hard-selling product stories. If you are wondering whether or not to use Television — or if your present Television is not producing the results you planned on — we'd like you to see a special presentation we've prepared. It contains the fact-and-flgure answers to this ques- tion of getting the most for your TV dollar. A call to Mr. Wood at MU 5-1900 — or a note — will bring this material. Without any obligation. William Esty Company, Inc • Advertising 100 EAST 42nd STREET, NEW YORK 17, NEW YORK • MUrray Hill 5-1900 Page 94 • October 1, 1951 BROADCASTING • Telecast! r Shown below are some of the 38 programs telecast each week for clients of the William Esty Company FOR COLGATE'S FAB. 5-TIME-A-WEEK, DAYTIME TV ...the dramatic show "Miss Susan". ..is making sales — and is reaching viewers at a lower cost per thousand than any other five-time-a-week, daytime dramatic show. THE QNii £Styco^- cia^s * "** ren ». ■• i FOR COLGATE'S VEL AND SUPER SUDS. "STRIKE IT RICH" — the dramatic, human interest quiz show — is proving that even in the morning TV can do a great job. Today "Strike It Rich", at 11:30 A.M., has a higher rating than most afternoon TV shows. FOR M&M'S CANDIES. "SUPER CIRCUS", highest rat- ing TV network children's program, has given M&M's Candies such a sales boost in 18 months that M&M's is now the number one seller of all bag-packaged candy. FOR CAMELS."MAN AGAINST CRIME", starring Ralph Bellamy — consistently one of the top two ranking mys- tery shows — continues for the third straight year... and Camel continues to be America'slargest-sellingcigarette. FOR COCA-COLA. "ROOTIE KAZOOTIE" is one of several programs a week for The Coca-Cola Bottling Company of N. Y., Inc., featuring a steady parade of such youngsters' heroes as Phil Rizzuto, selling the "Coke's A Natural" idea. Judging from initial re- sponse, TV's a "natural" for "Coke"! FOR CAVALIER CIGARETTES. THE "GARRY MOORE SHOW" is doing a real selling job. This show, the first successful daytime variety program, is another example of Esty pioneering in TV. ROADCASTING • Telecasting TV SPOTS FOR PRINCE ALBERT Smoking Tobacco as well as for "Prestone" Anti-Freeze and "Eveready" bat- teries are currently proving that interesting, memorable TV spots can be a very effective use of the medium. October 1, 1951 • Page 95 WSAZTV OF THy I1 1,111 II P I III! ©MARKET ABC — CBS— NBC — DTN Represented by THE KATZ AGENCY WSAZ HUNTINGTON, WEST VIRGINIA One of the Nation's Oldest Stations MORE LISTENERS Than All Stations Combined IN THE W. Va.,